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Bharti Airtel SWOT & PESTLE Analysis

ID : 52722353| Sep 2020| 14 pages

COMPANY PROFILE -Bharti Airtel

Business Sector :Telecommunication

Operating Geography :India, Asia, Global

About Bharti Airtel :

Bharti Airtel Limited is an Indian leading global telecommunications company with operations in 18 countries across Asia and Africa. It was established in July 1995 by Sunil Bharti Mittal. It is headquartered in New Delhi, India and ranks amongst the top 3 mobile services providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, high speed home broadband, DTH, enterprise services including national and international long-distance services to carriers. In the rest geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. It had over 403 million customers across its operations. As of January 2020, Airtel became the first operator to launch 4G in 26 villages located in Ladakh, India. The company bagged top honors at the Frost and Sullivan ICT Awards. It has been awarded as the “Enterprise Data Service Provider of the Year 2019” and the “Enterprise Telecom Service Provider of the Year 2019” in the large enterprise segment.

Bharti Airtel’s mission statement reads, “Hunger to win customers for life.” Its vision statement reads, “Our vision is to enrich the lives of customers. Our obsession is to win customers for life through an exceptional experience.” The USP of this company is that it’s a very innovative company. Open to taking risks, experimenting with new ideas – Airtel has had a quite big share of introducing various 1st in the Indian Market and that is something that defines it.

Bharti Airtel Revenue :


INR 87,539.0 crores - FY ending 31st March 2020 (y-o-y growth 8.36%)
INR 80,780.2 crores - FY ending 31st March 2019

Competitive Analysis of Bharti Airtel

SWOT
PESTLE
The SWOT analysis for Bharti Airtel is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Leading telecom player with operations in over 18 countries across Asia and Africa
2. High quality network and services
3. Leading provider of tower and related infrastructure through subsidiary venture
4. Strong brand value among customers
5. Strong set of strategic alliances & partnerships
6. Diverse portfolio of B2B services
7. Accessibility advantages through various Airtel platforms like Airtel home
1. Decreasing customer base led to loss in revenue
OpportunitiesThreats
1. Collaboration with Nokia for upgradation to 5G
2. Exercising new platforms like digital TV services, Payment banks etc.
3. Initiatives like ‘mera pehla smartphone’ may boost the demand for mobile services.
4. Established infrastructure would help in efficient use of Capex
1. Aggressive competition in Indian telecom market
2. Levy of one-time spectrum charge (OTSC) on telecom operators in India
3. Impact of pandemic on mobile money business
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Bharti Airtel

Strength

1. Leading telecom player with operations in over 18 countries across Asia and Africa: Airtel has a wide global presence operating over 18 countries in Asia and Africa and covers around 24% of the world’s population. The telco giant provides telecom services under wireless and fixed line technology, national and international long-distance connectivity and Digital TV and complete integrated telecom solutions to enterprise customers. As of 2020, Airtel has a capacity in over 30 international cables and a combined capacity of 4+ tbps Lit. The internet connectivity of Airtel is spread over 50 countries and 5 continents of the world and global network running across 2,50,000 RKMs. Airtel Africa with over 110-million customers is also the second-largest mobile operator in Africa as of 2020 in terms of number of active subscribers and had been performing well particularly in the Nigerian market.

2. High quality network and services: Bharti Airtel has been maintaining its legacy in terms of brand value by providing high quality network service and high-speed data. Airtel focuses on R&D and constantly launches new technologies and diversifying portfolios to engage more and more customers. Airtel has the fastest 4G network in India according to Opensignal. Airtel is found to have a 4G latency score of 53.6 millisecond which is higher than other telecom companies. As per a 2020 report by Canada-based data platform Tutela, Airtel took the top spot in India among analysis of several use cases such as high definition (HD) group video calling, 1080p video streaming, social media usage, web browsing, download throughput and latency.

3. Leading provider of tower and related infrastructure through subsidiary venture: Apart from providing data and streamline services, Bharti Airtel is also India’s leading provider of tower and related infrastructure. It works on deploying, owning and managing telecom towers and communication infrastructure for other telecom companies and operators. Airtel has a joint venture with Vodafone and Aditya Birla Telecom and shares 42% and 11.15% of equity interest respectively. For environment protection, Airtel has adopted green energy initiatives for sustainable operations

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Reliance Jio
  • Vodafone Idea
  • BSNL
  • Tata Communications
  • Telefonica
  • MTN Group
  • Telenor
  • Netcom Broadband
  • DishTV
  • Paytm

Major Brands :

  • Airtel India
  • Airtel Payments Bank Limited
  • Airtel digital TV
  • Airtel Sri Lanka
  • Airtel Bangladesh
  • Airtel Africa
  • Telenor
  • Airtel-Vodafone
  • Wynk
  • Robi
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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References used in Bharti Airtel SWOT & PESTLE Analysis Report

1. Quarterly report on the results for the third quarter and nine months ended December 31, 2019 - https://assets.airtel.in/static-assets/cms/Quarterly-IR-Pack-Bharti-Airtel-Consolidated-05022020.pdf
2. Airtel posts Q4 operating loss in India - https://economictimes.indiatimes.com/markets/stocks/earnings/airtel-posts-q4-operating-loss-in-india/articleshow/69591016.cms?from=mdr
3. Integrated Report and Annual Financial Statements 2018-19 - https://assets.airtel.in/static-assets/cms/Bharti-Airtel-Limited-Integrated-Report-Annual-Financial-Statements-2018-19.pdf
4. Nearly three quarters of the world will use just their smartphones to access the internet by 2025 - https://www.cnbc.com/2019/01/24/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html
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SWOT & PESTLE.com (2021). Bharti Airtel SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bharti-airtel/ [Accessed 23 Oct, 2021].

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Bharti Airtel SWOT and PESTLE analysis has been conducted by Anjali Ladwal and reviewed by senior analysts from Barakaat Consulting.

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