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BHP Billiton SWOT & PESTLE Analysis

ID : 5255953| Jun 2018

COMPANY PROFILE -BHP Billiton

Business Sector :Metals and Mining

Operating Geography :Australia & NZ, Global

About BHP Billiton :

BHP Billiton is an Anglo-Australian mining behemoth formed as a merger between BHP and Billiton, which were two mining companies formed in mid-1800s. It is headquartered in Australia and operates in over 25 countries with more than 40,000 employees.

BHP Billiton Revenue :

AU $61.2 billion (US$44.6 billion) - FY 2015

Competitive Analysis of BHP Billiton

SWOT
PESTLE
The SWOT Analysis of BHP Billiton Group is given below:
Strengths
Weaknesses
1. Strong financial performance
2. Diversification
3. International presence
4. Marketing position
5. Association with social presence
1. Past history of mishaps
2. Unskilled/semi-skilled human resources
3. Corporate communication
Opportunities
Threats
1. Mergers and acquisitions
2. Expanding operations
3. Global ventures
4. Innovations in marketing
1. Fluctuations in demand
2. Increasing competition
3. Increasing costs
4. Political threats
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Detailed SWOT Analysis of BHP Billiton

Opportunities

1. Mergers and Acquisitions: One of the time tested and proven ways to grow is to collaborate. Thus, there is a huge opportunity for BHP Billiton to grow in size by mergers and acquisitions. The company can acquire related small companies and gain a competitive edge both in terms of human and non-human resources.

2. Expanding Operations: The Company’s financial position and overall credibility can be exploited to expand the existing operations.

3. Global Ventures: Since the company has its presence in a lot of countries, it can collaborate with the local players there to grow. This will enhance the image of the company in the respective countries.

4. Innovations in Marketing: In today’s competitive world, it is imperative to constantly innovate in order to survive. Though BHP Billiton is B2B Company, proper marketing though effective channels is very important to sustain and grow.

Threats

1. Fluctuations in Demand: Since the developing economies like China, India are developing at an ever increasing rate by manufacturing in-house, the demand at BHP Billiton is increasingly fluctuating. This can prove to be a major threat to the company.

2. Increasing competition: BHP Billiton is facing stiff competition from various other organizations like Anglo American plc, ExxonMobil Corporation, Chevron Corporation, Nippon Steel Corporation, etc. This can be proved to be a major threat in the coming years.

3. Increasing costs: The cost of various raw materials used by the company is increasing at a fast rate. This will further increase the cost of production, which will further decrease the overall profitability.

4. Political Threats: The threats from the present government, especially after the occurrence of some mishaps, can prove to be detrimental to the smooth functioning of the company.

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BHP Billiton PESTLE analysis has been conducted by Ekta Maheswari and reviewed by senior analysts from Barakaat Consulting.

Copyright of BHP Billiton SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

BHP Billiton SWOT & PESTLE Analysis
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