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BHP Billiton SWOT & PESTLE Analysis

ID : 5255953| Jun 2019| 15 pages


Business Sector :Metals and Mining

Operating Geography :Australia & NZ, Global

About BHP Billiton :

BHP Billiton is an Anglo-Australian mining behemoth formed as a merger between BHP and Billiton, which were two mining companies formed in mid-1800s. BHP Billiton is nicknamed as “the Big Australian” as it is one of the largest companies in Australia. It ranks among the world’s largest producers of significant commodities which include metallurgical coal and copper, iron ore, alongside having marked interests in gas, energy coal, and oil. The company’s operating model has equipped it to leverage technology and integrated systems, clone expertise with the application of top standards of transparency and governance. BHP functions within a Dual Listed Company formation having two parent or controlling companies (BHP Group Pic and BHP Group Limited) functioning as if it were one economic body, being called BHP.
It is headquartered in Melbourne, Australia and operates in over 90 locations globally and has more than 62,000 employees as of 2019.
BHP’s corporate purpose is to “create long-term shareholder value through the discovery, acquisition, development and marketing of natural resources.” BHP Billiton’s strategy as per their website is “to own and operate large, long-life, low-cost, expandable, upstream assets diversified by commodity, geography and market.” BHP’s USP or unique selling proposition lies in being the largest mining player of the globe by market capitalization.

BHP Billiton Revenue :

US$ 43,638 million - FY ending 30th June 2018 (y-o-y growth 20.76 %)
US$ 36,135 million - FY ending 30th June 2017

Competitive Analysis of BHP Billiton

The SWOT Analysis of BHP Billiton Group is given below:
1. Diverse portfolio of natural resources
2. Consistently strong financial performance and shareholder returns
3. Wide international presence
4. Strong credit rating and availability of capital
5. Strong reporting standards demonstrating commitment to transparency and accountability
6. Attractive returns with minimal risk by leveraging latent capacity
7. Association with social causes
1. Past history of mishaps
2. Major dependence on Chinese markets
1. Mergers & acquisitions and joint-ventures
2. Leveraging strong financials to expand operations
3. Focus on innovation and technology to improve productivity, safety and value
4. Global long-term outlook intact for energy, metals and commodities
1. Fluctuations in demand and China slowdown may lead to price volatility
2. Cost pressures and reduced productivity may impact margins
3. Fluctuations in commodity prices and impacts of global economic volatility
4. Geopolitical uncertainty and protectionism
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Detailed SWOT Analysis of BHP Billiton



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1. Mergers & acquisitions and joint-ventures: One of the time-tested and proven ways to grow is to collaborate. Thus, there is a huge opportunity for BHP Billiton to grow in size by mergers and acquisitions. The company can acquire related small companies and gain a competitive edge both in terms of human and non-human resources. Further, since the company has its presence across geographies, it can collaborate with the local players there to grow.

2. Leveraging strong financials to expand operations: BHP’s financial position, resource availability and overall credibility can be exploited to expand the existing operations. The company has latent capacity options through which it can unlock untapped production with minimal risk. One recent example in this opportunity which has been capitalized by the company is The Caval Ridge Southern Circuit (CRSC) project in Central Queensland’s Bowen Basin.

3. Focus on innovation and technology to improve productivity, safety and value: When it comes to improved value and improved safety, innovation and technology has much to provide. Furthermore, the expeditious positioning of technology can aid BHP Billiton to notch up production, make the industry safer and decrease its environmental footprint. In its Iron Ore operations, the company has revamped ore car repair shop by making it partly independent. Consequently, this made its operations safer, more fruitful by allowing it an improved space to function by keeping the people away from the line of fire and cutting down on the physical endeavour required to do the task. BHP is also employing machine learning in its maintenance activities to help with the growth of plans and ideas that permit it to maintain its equipment in an improved physical condition and function for a longer time. Concentrating on innovation and technology will aid BHP in keeping itself powerful in a wildly competitive international commodities market, and it can also aid Australia in sustainably extracting an even larger dividend of the wider economy from its industry.

4. Global long-term outlook intact for energy, metals and commodities: The continuing increment in the worldwide standards of living over the longer period, running parallel with industrialization, trade and urbanization, is expected to fuel the demand for commodity. By 2050, it is expected that the world economy would be three times while the global population would be nearly 10 billion with a few billion increment. If we take global energy for instance, the yearly demand will increase by nearly 40% by 2050. This increment alone will be over 30 times of BHP’s present yearly production of energy. The growth of the rising economies in South and South East Asia should lead a peculiar demand for energy, fertilizers and industrial metals. Due to its huge scale, the Belt and Road venture and the continuing urbanization, China still provides plush opportunities even with its current structural drifts towards the services and not manufacturing. In India, development on fundamental reforms, such as GST, insolvency resolution and real estate regulation will fuel GDP growth to average more than 7% on an annual basis till FY2020, with metals and energy requirement soaring at the same pace.


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In-text: (SWOT &, 2020)

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Panasonic SWOT and PESTLE analysis has been conducted by Ekta Maheswari and reviewed by senior analysts from Barakaat Consulting.

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