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Big 5 Sporting Goods SWOT & PESTLE Analysis

ID : 52922253| May 2021| 15 pages

COMPANY PROFILE -Big 5 Sporting Goods

Business Sector :Sporting Goods

Operating Geography :United States, North America.

About Big 5 Sporting Goods :

Big 5 Sporting Goods Company is a major retailer of sporting goods in the western United States, headquartered in El Segundo, California, operating 434 stores and an e-commerce website under the brand "Big 5 Sporting Goods." Robert W. Miller co-founded the company in 1955 with the establishment of five retail locations in California, from where the Company got its name. The company sold World War II surplus items until 1963, when they began focusing exclusively on sporting goods and changed the trade name to “Big 5 Sporting Goods.” It subsequently built different synergies with different corporations. Big 5 Sporting Goods completed an initial public joint stock offering in 2002 and became a publicly traded company.
In a conventional sporting goods store style, the firm offers a full-line product offering. The brand's product mix includes athletic shoes, clothing and accessories, along with a broad range of outdoor and athletic equipment for team sports, fitness, camping, hunting, fishing, tennis, golf, winter and summer recreation and roller sports. The business complements the conventional sports merchandise mix with a variety of other items that it buys from opportunistic purchases of over-stock or close-out merchandise from sellers. The accumulated management experience and expertise of the group in the merchandising, advertisement, operations and overall cost management of sporting goods have generally helped them to achieve profitable results. The organisation lives on a value-based operating philosophy guided by execution, a disciplined development plan and an established business model.
Big 5 Sporting Good’s USP or unique selling proposition lies in maintaining its core strategy of providing customers with low prices and a convenient shopping experience, albeit undertaking massive expansions. This US based leading retailers tagline reads” Big Brands for low prices. We get you ready to play!”

Big 5 Sporting Goods Revenue :


$750.600 million - for the 39-week period ended September 27, 2020
$996.495 million - FY ending 29th December, 2019

Competitive Analysis of Big 5 Sporting Goods

SWOT
PESTLE
The SWOT analysis for Big 5 Sporting Goods is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. The company has a strong brand portfolio
2. The company nourishes strong vendor relationships
3. Controlled growth strategy and a proven business model
4. The company has sufficient liquidity
1. The company uses a single distribution channel
2. The company has a low inventory turnover
3. Late entrant to e-commerce and outdated marketing strategy
OpportunitiesThreats
1. Investment in more robust technology
2. The company can tap online retail market in US
3. Increase in consumer spending in US

1. The company faces an aggressive Competition
2. Company is prone to several regional risks
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Big 5 Sporting Goods

Strength

The company has a strong brand portfolio: The company has a good product mix where it offers an extensive list of major sporting goods equipment, athletic footwear and apparel. Some of the brands the company carries are Adidas, Coleman, Asics, Bearpaw, Bushnell, Casio, Daisy, Fila, Nike, Wilson, Winchester etc. These are just a handful of the brands that the company offers. B5SG sells an impressive range of private label products to complement the branded product offerings, representing about 2% of net sales. Private label products allow them to sell a broader variety of premium merchandise to their customers at a wider range of price points which allows for higher margins than comparable brand product sales. Private label products include shoes, apparel, equipment for camping, supplies for fishing and equipment for snow sports.

2. Big 5 Sporting Goods nourishes strong vendor relationships: Over the past 65 years, B5SG has established good vendor relationships. At present, they buy merchandise from over 700 suppliers. Only one vendor accounted for more than 5% of total sales in fiscal 2019, at 9.8%. The organisation notes that they have strong existing relationships with the suppliers. It appears to have nurtured strong vendor relationships over the industry's 65 years of operations. Due to the good vendor relationships, buying volume and fast decision-making process, the organisation enjoys major benefits in making opportunistic purchases of vendor over-stock and close-out merchandise. Its strong supplier relationships and buying volume often allow it to buy products manufactured specifically for the company under the brand name of a manufacturer that allows their product range to be distinguished from competition, receive volume pricing discounts from suppliers and grant customers unique value. Good vendor relationship also ensures sufficient liquidity as cash is not invested for a long gestation period in the inventory.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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References used in Big 5 Sporting Goods SWOT & PESTLE Analysis Report

1. Big 5 Sporting Goods Corporation Announces Record Fiscal 2020 Third Quarter Results - https://www.bloomberg.com/press-releases/2020-10-27/big-5-sporting-goods-corporation-announces-record-fiscal-2020-third-quarter-results

2. U.S Census Bureau News - https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

3. Bureau of Labor Statistics - https://www.bls.gov/news.release/cesan.nr0.htm

4. Tariffs could throw US sporting goods firms for loss as trade war escalates, companies say - https://www.scmp.com/business/companies/article/3025115/tariffs-could-leave-us-sporting-goods-firms-ropes-trade-war

5. Fed Will Keep Rates Unchanged Until at Least 2023 - https://www.nytimes.com/live/2020/09/16/business/stock-market-today-coronavirus

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Big 5 Sporting Goods SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/big-5-sporting-goods/ [Accessed 13 Jun, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Big 5 Sporting Goods Company SWOT and PESTLE analysis has been conducted by Aashi Arora and reviewed by senior analysts from Barakaat Consulting.

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