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Bilibili Inc. SWOT and PESTLE Analysis

ID : 521658653| Mar 2023| 21 pages

COMPANY PROFILE -Bilibili Inc.

Business Sector :Entertainment and Media

Operating Geography :China, Asia, Global

About Bilibili Inc. :

Bilibili Inc., commonly known as Bilibili, is a Chinese online entertainment platform that offers a variety of content, including anime, games, music, and live broadcasting. The company was founded in 2009 and is headquartered in Shanghai, China. Bilibili's platform allows users to upload, view, and share videos, as well as interact with other users through comments, bullet chats, and other features. The platform is popular among young Chinese users, especially those interested in anime, gaming, and internet culture. Bilibili also operates an e-commerce platform that sells a wide range of products, including anime and gaming-related merchandise, as well as licensed products from popular franchises. As of early 2023, Bilibili has over 12,000 employees. The company is listed on the NASDAQ stock exchange and has a market capitalization of approximately USD 43 billion. Bilibili has expanded its operations into other areas, such as online education, mobile games, and live broadcasting. The company has also invested in the production of original content, including anime and documentaries, and has partnered with leading entertainment companies to distribute their content on its platform. The company has won multiple awards, including the 2020 Red Dot Design Award and the 2020 China Advertising Great Wall Award, for its marketing and branding campaigns.

The USP of Bilibili lies in it being one of the leading entertainment company in China. Bilibili’s mission is to enrich the everyday life of young generations in China.

Bilibili Inc. Revenue :


RMB 19,383 million – FY ending 31st December 2021
RMB 11,999 million – FY ending 31st December 2020

Competitive Analysis of Bilibili Inc.

SWOT
PESTLE
The SWOT analysis for Bilibili is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. Leading video community for young generations in China
2. Strong and consistently growing user base
3. Ever-growing wide content ecosystem
4. Strong backing of strategic partners
1. Facing continuous losses from the past few years
2. High reliance on third parties for e-commerce and smart TV streaming
OpportunitiesThreats
1. Further monetization opportunities from expanding userbase, original content
2. Strategic acquisitions to facilitate growth
3. Tapping the opportunities in metaverse
4. Partnership with Anime-Planet to expand Bilibili comics
1. Fierce competition from video-based industry
2. Increasing restriction from PRC government to limit online games
3. Illegal game servers and acts of cheating by users of mobile games
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Bilibili Inc.

Strength

1. Leading video community for young generations in China: In China, Bilibili is a well-known brand and a top video community for the younger generation. It offers a wide range of video content catering to a variety of interests, and it has centred its vibrant community on enthusiastic consumers, excellent content, skilled content producers, and their close emotional connection. With its active community and top-notch content, it has achieved unmatched leadership among China's Generation Z+, or Gen Z+, those born between 1985 and 2009. They are regarded as the "golden cohort" in China's video-based sector, according to iResearch, since they are the ones who drive and establish trends for all types of consumption there. Therefore, Bilibili's lively community, along with over a decade of expertise in establishing it, is one of its major competitive advantages. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.
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References used in Bilibili Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://ir.bilibili.com/media/55fpkkjg/2021-annual-report-on-form-20-f.pdf
2. Bilibili acquires animation firm U17 for $94 million - https://technode.com/2021/11/22/bilibili-acquires-animation-firm-u17-for-94-million/
3. Tech lay-offs in China extend into year-end as Bilibili and Weibo cut headcount in worsening economy - https://www.scmp.com/tech/tech-trends/article/3202541/tech-lay-offs-china-extend-year-end-bilibili-and-weibo-cut-headcount-worsening-economy
4. Bilibili, the Chinese YouTube, is the go-to for Gen Z fashion trends as luxury brands, from Gucci to Louis Vuitton, court young consumers - https://www.scmp.com/lifestyle/fashion-beauty/article/3129225/bilibili-chinese-youtube-go-gen-z-fashion-trends-luxury
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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