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BİM Birleşik Mağazalar A.Ş. SWOT & PESTLE Analysis

ID : 521365653| Feb 2023| 21 pages

COMPANY PROFILE -BİM Birleşik Mağazalar A.Ş.

Business Sector :Retail

Operating Geography :Turkey, Asia, Global

About BİM Birleşik Mağazalar A.Ş. :

BİM Birleşik Mağazalar A.Ş. (BİM for short) is a Turkish retail company known for selling a limited selection of basic food items and consumer goods at low prices. In Turkey, Bim were the forerunners of the discount store model. A.Ş. was established in 1995 by a group of investors led by Cuneyd Zapsu. In the year 2000, Zapsu sold his shares to the investment bank Merrill Lynch. Mustafa Latif Topbaş is the current majority shareholder. Initially, BMW had only 21 stores, but by the end of 2015, it had 4972 stores, and by 2019, it had 7438 stores. The company had 10,330 stores by the third quarter of 2021. BİM does not offer franchises; all stores are owned and operated by the company, and they compete with the many independent neighborhood stores. The business model is based on that of the German discounter ALDI. It also has 497 stores in Morocco and 320 stores in Egypt. In 2005, 44.12 percent of its shares were made available to the public. The International Taste Institute awarded Taste Award Certificates to 46 products bearing BM's own brand. According to the annual Deloitte Global Powers of Retail 2022 report, BM was ranked 137th out of the top 250 retail companies, continuing to represent Turkey. As of early 2022, it employees over 70,197 people.

The USP of BIM lies in it being the largest retailer in Turkey. BIM’s mission lies in its three philosophical pillars, to speed up decision-making and implementation processes by establishing a dynamic logistics and information network between regional offices and stores with a decentralized organizational structure; to avoid any unnecessary expenses that likely to raise the product prices; and to supervise quality standards in the most efficient way by limiting the product portfolio to 850 item and to offer customers products at the affordable prices.

BİM Birleşik Mağazalar A.Ş. Revenue :


Euro 4.25 billion - FY ending 31st December 2021 (y-o-y growth 2%)
Euro 3.59 billion - FY ending 31st December 2020

Competitive Analysis of BİM Birleşik Mağazalar A.Ş.

SWOT
PESTLE
The SWOT analysis for BİM Birleşik Mağazalar A.Ş. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Top quality products at the lowest price
2. Pioneer in selling private label products in Turkey
3. Largest buyer of the majority of the goods it sells in Turkey due to its strong purchasing power
4. Strong hold in the international operations
5. Wide portfolio of subsidiaries and affiliates
6. Strong financial results with high store presence in Turkey
1. Adverse publicity due to fines imposed by Turkish government
2. High brand diversity causing loss of identity
3. High cost of sales eating up the profit
OpportunitiesThreats
1. Expansion to the other Asian markets
2. High unemployment due to the Pandemic makes hard-discounting lucrative
3. Escalation of online food shopping due to the pandemic
1. Risks to its business model operations
2. Government sponsored food price caps
3. Unfavorable geo-political conditions in neighboring countries
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of BİM Birleşik Mağazalar A.Ş.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Adverse publicity due to fines imposed by Turkish government: The company has been recently fined with 958 million-lira penalty by the Turkish government along with its 5 competitors. The President has posed hefty fines on these companies as they have been found guilty of price fixing and the reason behind the hyperinflation in Turkey. All the stores have been accused of black marketing and hoarding to drive up the process and increase their bottom line. In addition, all stores are required to open 1000 more stores across the country to balance the needs of the citizens and keep the soaring prices in check. Now, whether the Turkish administration has made the company a scapegoat or not, remains to be seen, but the adverse publicity because of this will cause it to lose its customers and people boycotting the stores. This will severely harm the market share and reputation of BIM.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Migros
  • a101
  • REPRESENTAÇÕES
  • Sokmarket
  • Philidor Rx Services
  • Metro AG
  • CrefourSA A.S.

Major Brands :

  • Emin
  • Tombik
  • Harras
  • Daycare
  • Kerem
  • Actisoft
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies

References used in BİM Birleşik Mağazalar A.Ş. SWOT & PESTLE Analysis Report

1. Annual Report - https://english.bim.com.tr/AnnualReports/2021/2021%20Annual%20Report.pdf
2. Turkish Inflation Blame Game Sees Supermarkets Fined Over Prices - https://www.bloombergquint.com/onweb/turkish-inflation-blame-game-sees-supermarkets-fined-over-prices
3. Turkey slashes taxes on basic foods to fight inflation - https://www.dailysabah.com/business/economy/turkey-slashes-taxes-on-basic-foods-to-fight-inflation
4. Main Developments in Competition Law and Policy 2020: Turkey - http://competitionlawblog.kluwercompetitionlaw.com/2021/02/16/main-developments-in-competition-law-and-policy-2020-turkey/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2023). BİM Birleşik Mağazalar A.Ş. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bim-birlesik-magazalar/ [Accessed 03 Feb, 2023].

In-text: (SWOT & PESTLE.com, 2023)

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