COMPANY PROFILE -BİM Birleşik Mağazalar A.Ş.
Business Sector :Retail
Operating Geography :Turkey, Asia, Global
About BİM Birleşik Mağazalar A.Ş. :
BİM Birleşik Mağazalar A.Ş. (BİM for short) is a Turkish retail company known for selling a limited selection of basic food items and consumer goods at low prices. In Turkey, Bim were the forerunners of the discount store model. A.Ş. was established in 1995 by a group of investors led by Cuneyd Zapsu. In the year 2000, Zapsu sold his shares to the investment bank Merrill Lynch. Mustafa Latif Topbaş is the current majority shareholder. Initially, BMW had only 21 stores, but by the end of 2015, it had 4972 stores, and by 2019, it had 7438 stores. The company had 10,330 stores by the third quarter of 2021. BİM does not offer franchises; all stores are owned and operated by the company, and they compete with the many independent neighborhood stores. The business model is based on that of the German discounter ALDI. It also has 497 stores in Morocco and 320 stores in Egypt. In 2005, 44.12 percent of its shares were made available to the public. The International Taste Institute awarded Taste Award Certificates to 46 products bearing BM's own brand. According to the annual Deloitte Global Powers of Retail 2022 report, BM was ranked 137th out of the top 250 retail companies, continuing to represent Turkey. As of early 2022, it employees over 70,197 people.
The USP of BIM lies in it being the largest retailer in Turkey. BIM’s mission lies in its three philosophical pillars, to speed up decision-making and implementation processes by establishing a dynamic logistics and information network between regional offices and stores with a decentralized organizational structure; to avoid any unnecessary expenses that likely to raise the product prices; and to supervise quality standards in the most efficient way by limiting the product portfolio to 850 item and to offer customers products at the affordable prices.
BİM Birleşik Mağazalar A.Ş. Revenue :
Euro 4.25 billion - FY ending 31st December 2021 (y-o-y growth 2%)
Euro 3.59 billion - FY ending 31st December 2020
Competitive Analysis of BİM Birleşik Mağazalar A.Ş.
The SWOT analysis for BİM Birleşik Mağazalar A.Ş. is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. Top quality products at the lowest price
2. Pioneer in selling private label products in Turkey
3. Largest buyer of the majority of the goods it sells in Turkey due to its strong purchasing power
4. Strong hold in the international operations
5. Wide portfolio of subsidiaries and affiliates
6. Strong financial results with high store presence in Turkey
| 1. Adverse publicity due to fines imposed by Turkish government
2. High brand diversity causing loss of identity
3. High cost of sales eating up the profit |
Opportunities | Threats |
1. Expansion to the other Asian markets
2. High unemployment due to the Pandemic makes hard-discounting lucrative
3. Escalation of online food shopping due to the pandemic
| 1. Risks to its business model operations
2. Government sponsored food price caps
3. Unfavorable geo-political conditions in neighboring countries
|
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Detailed SWOT Analysis of BİM Birleşik Mağazalar A.Ş.
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
1. Adverse publicity due to fines imposed by Turkish government: The company has been recently fined with 958 million-lira penalty by the Turkish government along with its 5 competitors. The President has posed hefty fines on these companies as they have been found guilty of price fixing and the reason behind the hyperinflation in Turkey. All the stores have been accused of black marketing and hoarding to drive up the process and increase their bottom line. In addition, all stores are required to open 1000 more stores across the country to balance the needs of the citizens and keep the soaring prices in check. Now, whether the Turkish administration has made the company a scapegoat or not, remains to be seen, but the adverse publicity because of this will cause it to lose its customers and people boycotting the stores. This will severely harm the market share and reputation of BIM.
The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for BİM Birleşik Mağazalar A.Ş. is presented below in a table followed by the detailed analysis report:
Political | Economical |
1. Tax policies allows affects the functioning of business
2. Competition regulation laws imposed by the government
| 1. Inflation causes harm to the retail business
2. Higher unemployment causes low disposable income
|
Social | Technological |
1. Increased importance of the local communities
2. High Proportion of young population
3. Changing consumer behaviour and preferences owing to the pandemic
| 1. High rate of technological development and advancement
2. International and Local Investment in technological R&D
3. Increasing digitalization through e-commerce investments
|
Legal | Environmental |
1. Strict regulations pertaining to the health and safety of employees | 1. High regulations for waste management and control
2. Sustainability initiatives as a part of ESG practices
|
BİM Birleşik Mağazalar A.Ş. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of BİM Birleşik Mağazalar A.Ş.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
1. Increased importance of the local communities: Retailers and suppliers need to develop strategies to stay competitive because purchasing power is still the primary force behind consumption. Supporting local supplier is a big trend in the industry. This may present a chance to fend off price pressures in the future. Given that many consumers say they are willing to pay more to support local economies, this circumstance may offer an effective marketing opportunity for regional suppliers who are thinking about localizing their brand strategies and for large retailers looking to collaborate with the global brand. Thus, BIM should focus more on purchasing from the local supplier as it has a strong purchasing power and this will eventually increase the brand relevance of the company.
The remaining section under "Social" is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Migros
- a101
- REPRESENTAÇÕES
- Sokmarket
- Philidor Rx Services
- Metro AG
- CrefourSA A.S.
Major Brands :
- Emin
- Tombik
- Harras
- Daycare
- Kerem
- Actisoft
BİM Birleşik Mağazalar A.Ş. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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BİM Birleşik Mağazalar A.Ş. Ansoff Matrix Analysis |
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References used in BİM Birleşik Mağazalar A.Ş. SWOT & PESTLE Analysis Report
1. Annual Report - https://english.bim.com.tr/AnnualReports/2021/2021%20Annual%20Report.pdf
2. Turkish Inflation Blame Game Sees Supermarkets Fined Over Prices - https://www.bloombergquint.com/onweb/turkish-inflation-blame-game-sees-supermarkets-fined-over-prices
3. Turkey slashes taxes on basic foods to fight inflation - https://www.dailysabah.com/business/economy/turkey-slashes-taxes-on-basic-foods-to-fight-inflation
4. Main Developments in Competition Law and Policy 2020: Turkey - http://competitionlawblog.kluwercompetitionlaw.com/2021/02/16/main-developments-in-competition-law-and-policy-2020-turkey/
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