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BJ’s Wholesale Club Holdings Inc. SWOT and PESTLE Analysis

ID : 521353853| Jun 2023| 21 pages

COMPANY PROFILE -BJ's Wholesale Club Holdings Inc.

Business Sector :Wholesale, Consumer Staples

Operating Geography :United States, North America, Global

About BJ's Wholesale Club Holdings Inc. :

Commonly referred as BJ's, BJ's Wholesale Club Holdings, Inc. is an American membership – only warehouse club chain headquartered in Westborough, Massachusetts, United States. BJ’s Wholesale Club is the leading operator in the Eastern United States which operates over 215 clubs in 17 states. Founded in 1984, the term “BJ” is coined from the name Beverly Jean, who was the daughter of the first president of the company. It operates under the following sections: Perishables, Edible Grocery, Non-Edible Grocery, Gasoline, General Merchandise and other Ancillary Services. The Edible Grocery segment caters to the following items: meat, dairy, bakery and frozen products. The Perishable segment includes beverages and packaged food. The Non- Edible Perishable segment consist of paper products, disinfectant, detergents, adult and baby care products, beauty care and pet foods. The General Merchandise and Gasoline segment comprises of electronics, apparel, gift cards, seasonal goods and small appliances. In June 2022 BJ’s Wholesale Club will be celebrating the opening of four new clubs in New Albany, Noblesville and Midlothian. The expansion of clubs has helped them in a positive overall growth for a shining future. In March 2022 the club launches Same - Day Select and Same – Day delivery offers for members. The number of employees as of 2022 are 34,000.

The mission statement of BJ’S Wholesale Club is committed to “delivering outstanding products at an unbeatable value to our members”. The Unique Selling Proposition or USP of BJ’S Wholesale Club Holdings, Inc. lies in helping families to save their money by introducing various customer friendly schemes and discounts especially on groceries.

BJ's Wholesale Club Holdings Inc. Revenue :


$15.4 billion - FY ending 30th January 2021 (y-o-y growth 19.4%)
$12.9 billion - FY ending 1st February 2020

Competitive Analysis of BJ's Wholesale Club Holdings Inc.

SWOT
PESTLE
The SWOT analysis for BJ's Wholesale Club Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Growing consumer base with high retention rates
2. Prices lower than competitors
3. Wider selection of fresh food and deli meat offerings compared to competitors
1. Annual membership fee is high
2. Products are supplied by third party manufacturers
3. Loss of store traffic due to pandemic
4. Poor customer service reviews online
OpportunitiesThreats
1. Increasing digital engagement through app
2. Expanding market share by opening more Clubs
3. Upgrading product assortment and services to beat competitors
4. Responding to consumer trends ahead of competitors
1. Faces high competition from retailers and wholesalers
2. Delivery delays disruptions from suppliers can reduce business
3. If vendors raise prices, cost of business goes up
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of BJ's Wholesale Club Holdings Inc.

Strength

1. Growing consumer base with high retention rates: BJ’s wholesale Club saw their members increase by 20% since their IPO in 2018 to reach 6 million by the end of 2020. Improving store offerings by introducing popular and trendy options helped them attract younger consumers with higher LTV (Lifetime Value Cost). BJ’s estimates that the average LTV for a consumer is 10X their cost at acquisition, as in, if the company spends some amount on advertising and promotional offers to attract a customer, they will earn 10 times that amount on an average from that customer. The company has a membership program consisting of several tiers. The higher value tiers are more expensive but offer more discount coupons and other benefits. In 2020, demand for the highest tier membership card increased by 30%. Their overall consumer retentions rate is 88% which is impressive.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increasing digital engagement through app: People were forced to stay at home and order online because of the pandemic. It is projected that demand for e-commerce will continue to expand, thus businesses must strengthen their digital platforms in order to keep their existing customer base while also attracting new ones. BJ’s Wholesale Club plans to improve member experience by improving their online platform using latest technology and processes. Expanding their digital outreach will also help in getting younger customers with high LTV. Improved digital platform will make it easier to offer consumers personalized discounts and drive member loyalty. An AI-measured, analytics-based approach will assist companies in understanding what consumers want and expanding their product offers accordingly. Rolling out curbside pickup options and same-say home delivery features will also attract consumers and increase membership rates.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Berkley Jensen
  • Wellsley Farms
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in BJ's Wholesale Club Holdings Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://s22.q4cdn.com/311271118/files/doc_financials/2020/ar/FINAL-10K-Wrap.pdf
2. Investors Presentation - https://investors.bjs.com/events-and-presentations/presentations/default.aspx
3. Lessons from the past on how to revive the US economy after COVID-19 - https://www.mckinsey.com/industries/public-and-social-sector/our-insights/lessons-from-the-past-on-how-to-revive-the-us-economy-after-covid-19
4. The $10 trillion rescue: How governments can deliver impact - https://www.mckinsey.com/industries/public-and-social-sector/our-insights/the-10-trillion-dollar-rescue-how-governments-can-deliver-impact
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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BJ's Wholesale Club Holdings, Inc. SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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