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BlackBerry SWOT and PESTLE Analysis

ID : 521131853| Apr 2023| 19 pages

COMPANY PROFILE -BlackBerry Limited

Business Sector :Information Technology, Computer Software

Operating Geography :Canada, North America, Global

About BlackBerry Limited :

BlackBerry Limited is a company that develops intelligent security software. The business was formed by Michael Lazaridis, James Laurence Balsillie, and Douglas E. Freginon March 7, 1984, and it is headquartered in Waterloo, Canada. The company provides solutions for cybersecurity, safety, and data privacy, as well as endpoint security and management, encryption, and embedded systems, using artificial intelligence and machine learning. BlackBerry provides services to governments and businesses all over the world. The Company's segments comprise Cyber Security, IoT, and Licensing and Other. BlackBerry Spark software platform, BlackBerry AtHoc, BlackBerry Alert, and SecuSUITE are all part of the Cyber Security division. BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY, and other Internet of Things (IoT) apps are included in the IoT sector. Software licences that include support, maintenance, and professional services are included in this sector. The Licensing and Other Section consists of Company's intellectual property agreements and settlement awards, as well as its service access fees (SAF) business. The company announced on November 2, 2021, that it will collaborate with Okta to provide seamless identity and access capabilities.
BlackBerry Limited's USP lies in its being the world's leading provider of the most secure and trusted end-to-end mobility solutions. The vision statement of BlackBerry reads, "Securing a connected future you can trust".

BlackBerry Limited Revenue :


$893 million - FY ending 28th February,2021 (y-o-y growth -14.13%)
$1040 million - FY ending 29th February,2020

Competitive Analysis of BlackBerry Limited

SWOT
PESTLE
The SWOT analysis for BlackBerry is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. BlackBerry QNX is the leader in safety-certified, secure and reliable software for the automotive industry.
2. A diversified products and services portfolio consisting of Software and Services, Licensing and Other.
3. It provides security and data privacy for almost the entire Cabinet and U.S. federal departments.
4. BlackBerry Spark platform provides the most complete security controls in any connected Internet of Things environment.
1. Revenue has declined almost consistently over the last 10 years.
2. The company is a failure in the phone segment.
3. The performance of the company is dependent on its relationships with resellers and channel partners.
OpportunitiesThreats
1. The company has growth potential in the automotive software and cybersecurity market.
2. The acquisition of Cylance, a privately held artificial intelligence and cyber security company.
3. Increase in cyber security risk has created opportunities for secure communication platforms and endpoint cybersecurity.
4. Strategic alliance between Blackberry and AWS.
1. Volatility in demand for company’s products and service due to covid-19.
2. The company is engaged in immensely competitive markets.
3. The performance of the company is dependent on its relationships with resellers and channel partners.
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Detailed SWOT Analysis of BlackBerry Limited

Strength

1. Blackberry QNX is the leader in safety-certified, secure and reliable software for the automotive industry: Blackberry QNX is a global provider of real-time operating systems, middleware, development tools and professional services for connected embedded systems in the medical, automotive, industrial automation sectors. IT is a recognized leader and focuses on achieving design wins with automotive original equipment manufacturers, Tier 1 vendors and automotive semiconductor suppliers. Blackberry QNX software is present in more than 175 million cars on the road as of June 2020. It is an increase of 25 million cars over the figures reported in June 2019. Car brands like Audi, Maserati, Toyota, BMW, Hyundai, Ford, Jaguar Land Rover, KIA, Mercedes-Benz, Porsche, Volkswagen use Blackberry QNX software in their advanced driver assistance, digital instrument clusters, connectivity modules, handsfree and infotainment systems.

2. A diversified products and services portfolio consisting of Software and Services, Licensing and Other: The company’s software and services consist of the company’s Blackberry Spark Software platform business and Internet of Things solutions. The Blackberry Internet of Things solutions primarily consists of Blackberry Technology Solutions and Secure communications. The revenue from software and services was $621 million. It was 69.5% of revenue in the fiscal year 2021. The revenue was $70 million less compared to the revenue in the fiscal year 2019. Licensing and other mainly consists of the company’s patent licensing business and service access fees. As of 28th February 2021, the company owned around 3800 patents and applications worldwide. The revenue from Licensing and Other segment was $272 million; it was 30.5% of revenue in the fiscal year 2021.The revenue had decreased by $77 million compared to the fiscal year 2020.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Cylance Inc.
  • AtHoc, Inc.
  • QNX Software Systems
  • Good Technology
  • WatchDox
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References used in BlackBerry Limited SWOT & PESTLE Analysis Report

1. BlackBerry Annual Report 2021 - https://www.blackberry.com/content/dam/blackberry-com/Documents/pdf/financial-reports/2021/q4y2021/blackberry-annual-report-10k-q4fy21.pdf 2. BlackBerry deepens ties to U.S. government with new subsidiary - https://www.thestar.com/business/technology/2019/03/12/blackberry-deepens-ties-to-us-government-with-new-subsidiary.html 3. Blackberry/RIM's revenue from fiscal year 2004 to 2021 (in million U.S. dollars)* - https://www.statista.com/statistics/266240/global-revenue-of-rim-since-2004/ 4. BlackBerry 10 and BlackBerry OS Services FAQ - https://www.blackberry.com/us/en/support/devices/end-of-life 5. Why The BlackBerry Stock Rally Won’t Last - https://www.forbes.com/sites/greatspeculations/2021/06/03/why-the-blackberry-stock-rally-wont-last/?sh=2f0b3e9e758b
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2025)

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