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Blue Star Limited SWOT and PESTLE Analysis

ID : 521652053| Mar 2023| 21 pages

COMPANY PROFILE -Blue Star Limited

Business Sector :Consumer Durables

Operating Geography :India, Asia, Global

About Blue Star Limited :

Headquartered in Mumbai, India, Blue Star Limited is an Indian multinational home appliances company. Founded in 1943, it deals in air conditioners, refrigerators, air coolers, cold storage, microwaves, washing machines, water dispensers and air purifiers. It fulfills the cooling requirements of a large number of commercial, corporate as well as residential customers and provides expertise in contracting activities such as plumbing, electrical and fire- fighting services. Blue Star has four manufacturing plants located in Kala Amb, Dadra, Wada and Ahmedabad and is expanded in 18 countries in the Middle East, SAARC, Africa and ASEAN regions. It has three Joint Ventures in Malaysia, Oman, Qatar and the company’s subsidiary in India is called Blue Star Engineering & Electronics Ltd. As of early 2023, the number of employees employed with Blue Star Limited are approximately 2700 people with a network of 30 offices. The awards and accolades received by Blue Star Ltd are The Best Governed Company Award, Golden Peacock Award, Platinum Award for Design Excellence, Best Service Business Award and the Consumer Award.

Blue Star Limited mission statement is “To deliver quality electrical contracting services to our clients both efficiently and effectively in a safe and environmentally sound manner encouraging repeat business and sustained profitable growth.” Blue Star vision statement is “To dream, to strive, to care and above all to be the best in everything we do.” The Unique Selling Proposition or USP of Blue Star Limited lies in being India’s leading air conditioner and commercial refrigeration company by providing high standards of services to customers and wider community.

Blue Star Limited Revenue :


INR 6,045.58 Crores - FY ending 31st March 2022
INR 4,263.59 Crores - FY ending 31st March 2021

Competitive Analysis of Blue Star Limited

SWOT
PESTLE
The SWOT analysis for Blue Star Limited is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Focused R&D and innovation at Blue Star driving growth
2. Extensive distribution network and gold standard service
3. India’s largest central air-conditioning company with a widespread network
4. Steady increase in PBDIT margin in the last 5 fiscal years
5. Diversified revenue streams with major share from electro-mechanical projects and services (EMP) and unitary product (UP) segments
6. 1 out of every 3 commercial buildings in India has a Blue Star product installed in it.
7. Huge manufacturing footprint alongside staying laser focused on energy-efficiency, carbon-neutrality and sustainability
1. Inefficiency in converting sales into actual profit
OpportunitiesThreats
1. Residential sector of the market is relatively unexplored with opportunities for growth.
2. Growing market for energy efficiency products through release of products with high Energy Efficiency Ratio
3. With global warming and soaring temperatures, demand for AC’s and refrigerators has been growing
1. Very competitive industry with several big players
2. Increasing costs of raw materials could lead to reduction in EBIDTA
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Detailed SWOT Analysis of Blue Star Limited

Strength

1. Focused R&D and innovation at Blue Star driving growth: Blue Star Limited strengthens its R&D ecosystem, enabling it to release new, innovative goods and services to meet various client needs, giving Blue Star a significant advantage. In FY22, the company obtained three new patents; in addition, it submitted 36 new designs and applied for about 44 more patents across several product categories. To assist total cost management, the company is also investing heavily in process innovation. It is prepared to make the jump and enter its next stage of growth thanks to its coordinated efforts in manufacturing, Total Cost Management, R&D, and innovation.

2. Extensive distribution network and gold standard service: Blue Star has a vast distribution network that covers all of India, even the most outlying regions. It dramatically increased its presence across retail formats throughout the preceding year, as well as in Tier 3, 4, and 5 municipalities. Through investments in e-commerce, the Company has not only established a sizeable physical presence for Blue Star products across its Domestic and foreign markets, but it has also created an amazing online footprint. It provides a range of top-notch customer care solutions, additional value-added services, remote monitoring through digital interventions, and other value-added services as the leading after-sales air conditioning and commercial refrigeration service provider in the nation. It significantly increased its service reach, and it now covers 3900 communities. Blue Star has set up a 24-hour contact centre with an IVR technology that allows customers to register service requests in 12 seconds or less without speaking to any staff members. All of these customer service activities have helped to increase the company's relationship capital with clients. Blue Star's air conditioning and refrigeration service is ISO 9001:2015 certified, ensuring consistent performance across product lines and regions. The Company's service division is one of the few service organisations to have ISO 45001:2018 accreditation, which assures a safe working environment for its field employees.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Voltas Limited
  • Foster Refrigerator Ltd
  • Heatcraft Worldwide Refrigeration
  • Carrier Corporation
  • Hoshizaki Electric Company
  • Hoshizaki America Inc
  • Hussmann Corporation

Major Brands :

  • Naseer Electricals
  • Blue Star Oman Electro-Mechanical Company LLC
  • D. S. Gupta Construction Pvt. Ltd.
  • Blue Star International FZCO
  • Blue Star Design and Engineering Ltd.
  • BSL AC and R (Singapore) Pte Ltd
  • Blue Star Engineering & Electronics Limited
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References used in Blue Star Limited SWOT & PESTLE Analysis Report

1. Blue Star Ltd - https://www.ibef.org/industry/indian-consumer-market/showcase/blue-star-ltd
2. Blue Star targets 15% market share by 2024 - https://www.thehindu.com/business/Industry/blue-star-targets-15-market-share-by-2024/article34094251.ece
3. India’s AC Import Ban Seen Unlikely To Hurt Voltas, Blue Star And Havells India - https://www.bloombergquint.com/business/indias-ac-import-ban-seen-unlikely-to-hurt-voltas-blue-star-and-havells-india
4. India - The Updated Requirements of Air Conditioners, Refrigerating Appliances and Storage Water Heaters - https://www.ul.com/news/india-updated-requirements-air-conditioners-refrigerating-appliances-and-storage-water-heaters
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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