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Bolloré SE SWOT and PESTLE Analysis

ID : 521313153| Jun 2023| 23 pages

COMPANY PROFILE -Bolloré SE

Business Sector :Transport, Logistics, Communications, Electricity Storage and Systems

Operating Geography :France, Europe, Global

About Bolloré SE :

Bolloré is a global company headquartered in Puteaux, France, that specialises in transportation and logistics, communications and media, and electricity storage and solutions. Nicolas Le Marié (1797-1870), a paper producer, created the company in Ergué-Gabéric, near Quimper, Brittany, in 1822 as papeteries d'Odet. Late in 2004, the Bolloré group became interested in the advertising industry and began acquiring a position in Havas, eventually becoming the company's single largest stakeholder. Bolloré Transport & Logistics provides a unique integrated logistics network and a line of services to its local and international clients, allowing cargo import/export in the most remote places. Bolloré Ports, Bolloré Logistics, Bolloré Railways, and Bolloré Energy are the four specialist divisions within this sector. The Group's Media & Communications division is based primarily on its stake in Vivendi, which includes Universal Music Group, the world's leading music company; Groupe Canal+, France's foremost pay television provider; Havas, one of the country's biggest advertising and communications consulting firms; and Gameloft, the industry's best smartphone gaming company. It partners with E-mehari, Bluebus, Bluecar, Autolib, Bluely, Bluecub, Blueindy, BlueSG, and others to provide mobile applications for electric vehicles, as well as car-sharing services. In 2022, the Bolloré Group signed an agreement with the MSC Group for the sale of 100% of Bolloré Africa Logistics to the MSC Group, which includes all of the Bolloré Group's transport and logistics activities in Africa, for a total enterprise value of 5.7 billion euros, net of minority interests. As of 2023, the Bolloré Group employs more than 56,000 people.

Bolloré's unique selling point or USP lies in it being one of the world's top 100 companies for logistics, with operations on five continents and in 104 countries. The mission statement of Bolloré's reads, "To support its customers as they grow by providing customized service that allows them to be more competitive in their respective markets".

Bolloré SE Revenue :


€ 21 billion - FY ended 31 December 2022 (y-o-y increase 6.22%)
€ 19.77 billion - FY ended 31 December 2021

Competitive Analysis of Bolloré SE

SWOT
PESTLE
The SWOT analysis for Bolloré SE is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Features amongst the 500 largest companies in the world with massive global presence
2. Has a steady clientele and a broad range of products and services
3. Logistics segment has strong expertise in various segments such as luxury, food and others
4. Strong focus on technology, R&D and innovation
1. Reliance on specific divisions for revenue
2. Operations in sectors like transportation and energy storage may face criticism or regulatory challenges due to environmental concerns
3. R&D expenditure fell sharply in past few years
OpportunitiesThreats
1. Increase production capacity for new-generation electric batteries and buses:
2. Sale of Africa Logistics to MSC Group
3. Flying Whales and the company's logistics division collaborate to transport large freight
4. Boost in e-commerce to bring newer opportunities for logistics
1. Competitive pricing in logistics due to fragmented industry
2. Increasing transport costs due to rise in prices of inputs
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Bolloré SE

Strength

1. Features amongst the 500 largest companies in the world with massive global presence: Founded in 1822, the Bolloré Group is among the 500 largest companies in the world. The majority of the corporation is still owned by the Bolloré family despite being publicly traded. The Bollore Group's three primary business divisions are transportation and logistics, communications, and electricity storage and systems, among other assets. Bolloré is among the top 10 global transportation and logistics firms, employing over 15,000 people in 63 countries across Europe, Asia, Africa, and the Americas, where it operates ports, freight forwarding, and railroads. It is a significant player in the logistics of oil in both France and Europe. The Bolloré Group's Communications division consists primarily of its stake in Vivendi, which includes Universal Music Group, a global leader in the music industry; Groupe Canal+, France's leading pay-tv channel; Havas, one of the world's leading advertising and communications groups; Editis, France's second largest publishing group; and Gameloft, the world's leading mobile video game developer. Blue Solutions is part of the Bretagne division, which brings together the Group’s industrial activities, alongside Bluebus, Blue storage and Plastic films. In order to create an optimisation environment for people, materials, and data flows, Blue Systems pools the knowledge and experience of many Bolloré Group enterprises. Along with its three core businesses, the Bolloré Group manages a financial investment portfolio worth more than 16.1 billion euros at the end of 2022, which includes the Bolloré portfolio (Universal Music Group, Socfin group, etc.) worth 7.5 billion euros and the Vivendi portfolio (Lagardère, Telecom Italia, MediaForEurope, Universal Music Group, and FL Entertainment) worth 8.6 billion euros. Bollore Group is currently present in 104 countries on five continents.

2. Has a steady clientele and a broad range of products and services: The Bolloré Group's offerings span a variety of industries, including logistics, energy communications, Gaming, Music industry, Battery and automobile. Worldwide, Bolloré Logistics offers comprehensive freight forwarding and logistics services, creating tailored solutions for each client. It is one of the top 10 worldwide goods forwarding and logistics groups, operating in roughly 63 countries. The Bolloré Group, through Bolloré Energy, is a significant force in the world of oil logistics, having 27 wholly- or jointly-owned depots in France, Switzerland, and Germany with a total storage capacity of 1.2 million finished oil products. In France, its storage capacity is 1.0 million, 10% of existing capacity, and 0.2 million m3 in Switzerland or 5% of existing capacity. In France, Switzerland, and Germany, Bollore Logistics is a pioneer in the logistics and distribution of petroleum products. Bolloré Group’s Communications division mainly comprises Vivendi. Bolloré Group holds 29.5% of Vivendi’s share capital. The Bolloré Group is present on every continent as a result of its varied operations across a wide range of businesses. Because of this, many of its customers are businesses from different backgrounds that work in a variety of industries, significantly lowering the total amount of risk. The client base in logistics and transportation, which includes the logistics of oil, is quite diversified. The fact that the Group's largest clients, which are shipping corporations, are also its goods forwarding providers ensures the reliability of this clientele for comparable amounts. As a result, the company is not reliant on any certain clients or markets.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Geodis
  • CEVA Logistics
  • Scientex Berhad
  • GEFCO
  • YCH
  • Wincanton
  • DHL
  • Agility Holdings Inc.
  • Norbert Dentressangle
  • Dogus Group
  • Formitex

Major Brands :

  • Blue Solutions Société Anonyme
  • Autolib
  • SDV International Logistics
  • BlueSG
  • Bollore Logistics
  • Bollore Energy S.A.
  • Automatic Systems
  • Camrail
  • Calpam Mineralol
  • Bat Scap
  • Meridian Port Services Limited
  • Plantations Des Terres Rouges S.A.
  • IER Inc.
  • Sofiprom
  • Bluetorino S.R.L
  • Timor Port SA
  • SDV Norway AS
  • Blue Systems USA Inc.
SWOT & PESTLE (combined)
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References used in Bolloré SE SWOT & PESTLE Analysis Report

1. Universal Registration document Including the annual financial report 2022- https://www.bollore.com/bollo-content/uploads/2023/04/0428_boll22t023_urd_gb_2022.pdf
2. LOGISTICS TREND RADAR - https://www.dhl.com/global-en/home/insights-and-innovation/insights/logistics-trend-radar.html
3. Rising fuel prices keep logistics industry on its toes - https://www.deccanherald.com/business/economy-business/rising-fuel-prices-keep-logistics-industry-on-its-toes-991851.html
4. How COVID-19 triggered the digital and e-commerce turning point - https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-point
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Bolloré SE SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.

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