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Bombardier Inc. SWOT & PESTLE Analysis

ID : 5256553| Mar 2019| 14 pages

COMPANY PROFILE -Bombardier Inc.

Business Sector :Aerospace and Defense

Operating Geography :North America, Canada, Global

About Bombardier Inc. :

Bombardier is a multinational company headquartered in Montréal, Canada. It manufactures planes, trains and provides mobility solutions. Bombardier is listed on the Toronto Stock Exchange (BBD) and Dow Jones Sustainability World and North America Indices. In the fiscal year ended December 31, 2014, the company posted revenues of $20.1 billion USD. The Company has employee strength of approx. 74000 people.

Bombardier Inc. Revenue :

US $16.22 billion – FY ending 31st Dec 2017 (y-o-y growth 1%)
US $16.33 billion – FY ending 31st Dec 2016

Competitive Analysis of Bombardier Inc.

The SWOT Analysis for Bombardier Inc. is given below:
1. Diverse product portfolio
2. Quality financial results and de-risked business
3. Agile and superior organizational structure
4. Clear strategic focus for growing revenues and earnings
1. Delay in production and deliveries of CSeries
2. Allegations of government subsidies
1. Growth in developing markets
2. Changes in lifestyle and consumer spending
3. Rising demand for high speed and energy efficient trains
4. Production of fuel efficient aircrafts
1. Loss of market share to competition
2. Oil price volatility
3. Environmental regulations may increase costs
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Detailed SWOT Analysis of Bombardier Inc.


1. Diverse product portfolio: Bombardier excels in the design and manufacturing of business aircrafts, commercial aircrafts, aircrafts structural components and rail technology. Both the divisions are approx. balanced and the diverse range of products has helped Bombardier to gain a high number of projects and increase its revenues. Bombardier’s rail business has one of the broadest and newest product offerings in the industry and its business aircrafts franchise is also the best globally. The company is in a strong position to reach more than $25 billion in revenues by 2020 through aerospace and rail businesses.

2. Quality financial results and de-risked business: Bombardier delivered strong results in FY16 exceeding its EBIT and free cash flow guidance. Its year-on-year cash performance also improved by $800 million. Further Bombardier successfully completed the first phase of the turnaround plan, refinanced the debt and extended their maturity dates to 2021. This has ensured that the Company has enough liquidity to execute the final two phases of our turnaround plan- building earnings and cash flow and subsequently deleverage its balance sheet from 2019.

3. Agile and superior organizational structure: In 2015, the Company has altered its organizational structure and increased the total number of divisions from 2 to 4. The Bombardier Aircraft (BA) division has been divided into 3 segments – Bombardier Business Aircraft, Bombardier Commercial Aircraft and Bombardier Aerostructures and Engineering Services. These along with Bombardier transportation division has led to a more agile and improved organizational structure in order to improve the efficiency and performance of the company.

3. Global Presence: The Company has a wide global presence. It won’t face risk of fewer customers because its customers include Europe, North America, Asia Pacific and rest of the world. 75.12% of its revenues were generated in Europe and North America region while 93.51% of the labor force was employed in the same regions in 2014.

4. Clear strategic focus for growing revenues and earnings: Bombardier has made aerospace investments including R&D over the past few years the benefits of which, it has started to realize. Further, the company will generate revenues from its $30 billion rail backlog as of FY16 and will also capture additional value related to servicing large installed fleets in both rail and aerospace businesses. The company has 7,000 aircraft in service and more than 100,000 train cars in operation as of December 2016. This strategic turnaround plan will help in cost reduction and the generation of revenues and powerful earnings acceleration.

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Bombardier SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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Bombardier Inc. SWOT & PESTLE Analysis
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