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Bombardier Inc. SWOT & PESTLE Analysis

ID : 5256553| May 2020| 15 pages

COMPANY PROFILE -Bombardier Inc.

Business Sector :Aerospace and Defense,Transportation

Operating Geography :North America, Canada, Global

About Bombardier Inc. :

Bombardier is a multinational aerospace company founded by Joseph-Armand Bombardier in 1942. Its headquarters are located in Montréal, Canada. The headquarters of its transport division, Bombardier Transportation is located in Berlin, Germany. The company manufactures planes, trains and provides mobility solutions. The company also offers specialized aircraft solutions, aero structures & engineering services, aircraft services and training and signaling and infrastructure services for railways. Bombardier has 73 production and engineering sites in 29 countries and is listed on the Toronto Stock Exchange (BBD). The Company has employee strength of approx. 60,000 people as of early 2020. The company has earned itself a position on the 2019 Global 100 Most Sustainable Corporations in the World Index.
The USP of the company lies in the fact that it is constantly innovating planes and trains which act as ‘game changers’ for the industry by taking factors like passenger comfort, reliability safety and energy efficiency to entirely new levels. The company is one of the best transportation companies of the world. It also holds the first position for the manufacture of regional and business aircraft.

Bombardier Inc. Revenue :

US $15.8 billion – FY ending 31st Dec 2019 (y-o-y growth 1%)
US $16.22 billion – FY ending 31st Dec 2018 (y-o-y growth 1%)
US $16.33 billion – FY ending 31st Dec 2017

Competitive Analysis of Bombardier Inc.

The SWOT Analysis for Bombardier Inc. is given below:
1. Diverse product portfolio
2. Quality financial results and de-risked business
3. Agile and superior organizational structure
4. Clear strategic focus for growing revenues and earnings
1. Delay in production and deliveries of CSeries
2. Allegations of government subsidies
1. Growth in developing markets
2. Changes in lifestyle and consumer spending
3. Rising demand for high speed and energy efficient trains
4. Production of fuel efficient aircrafts
1. Loss of market share to competition
2. Oil price volatility
3. Environmental regulations may increase costs
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Detailed SWOT Analysis of Bombardier Inc.



1. Diverse product portfolio: Bombardier excels in the design and manufacturing of business aircrafts, commercial aircrafts, aircrafts structural components and rail technology. Both the divisions are approx. balanced and the diverse range of products has helped Bombardier to gain a high number of projects and boost its revenues. Bombardier’s rail business has one of the broadest and newest product offerings in the industry and its business aircrafts franchise is also the best globally. The company is in a strong position to reach more than $25 billion in revenues by 2020 through aerospace and rail businesses.

2. Quality financial results and de-risked business: Bombardier delivered strong results in FY16 exceeding its EBIT and free cash flow guidance. Its year-on-year cash performance also improved by $800 million. Further Bombardier successfully completed the first phase of the turnaround plan, refinanced the debt and extended their maturity dates to 2021. This has ensured that the company has enough liquidity to execute the final two phases of our turnaround plan- building earnings and cash flow and subsequently deleverage its balance sheet from 2019.

3. Agile and superior organizational structure: In 2015, the Company has altered its organizational structure and increased the total number of divisions from 2 to 4. The Bombardier Aircraft (BA) division has been divided into 3 segments – Bombardier Business Aircraft, Bombardier Commercial Aircraft and Bombardier Aero-structures and Engineering Services. These along with Bombardier transportation division has led to a more agile and improved organizational structure in order to improve the efficiency and performance of the company.

4. Clear strategic focus for growing revenues and earnings: Bombardier has made aerospace investments including R&D over the past few years the benefits of which, it has started to realize. Further, the company will generate revenues from its $30 billion rail backlog as of FY16 and will also capture additional value related to servicing large installed fleets in both rail and aerospace businesses. The company has 7,000 aircraft in service and more than 100,000 train cars in operation as of December 2016. This strategic turnaround plan will help in cost reduction and the generation of revenues and powerful earnings acceleration.


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Check Out Analysis of Other Relevant Companies

References used in Bombardier Inc. Analysis Report

1. Bombardier annual report 2018 -

2. Bombardier annual report 2017 -

3. Bombardier Growth strategy -

4. Bombardier about us -

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In-text: (SWOT &, 2020)

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