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Bombardier Inc. SWOT and PESTLE Analysis

ID : 5256553| May 2023| 18 pages

COMPANY PROFILE -Bombardier Inc.

Business Sector :Aerospace and Defense,Transportation

Operating Geography :North America, Canada, Global

About Bombardier Inc. :

Bombardier is a multinational company founded by Joseph-Armand Bombardier in 1942. Headquartered in Montréal, Canada, currently the company manufactures planes, trains and provides mobility solutions. Bombardier is a designer, manufacturer, and marketer of regional airliners, business jets, and related services, with two leading aircraft families: global and challenger. Bombardier has 73 production and engineering sites in 29 countries and is listed on the Toronto Stock Exchange (BBD). The Federation of Quebec Chambers of Commerce (Fédération des chambres de commerce du Québec, FCCQ) has awarded Bombardier the top prize for technical innovation in the 2022 Les Mercuriades competition, Quebec's most prestigious business awards programme. With the introduction of the Global 8000 aircraft, the world's fastest and longest-range purpose-built business jet, innovatively crafted with the industry's healthiest cabin for safety, comfort, and performance beyond compromise, Bombardier unveiled the newest member of its industry-leading business jet portfolio on May 20, 2022.

The USP of Bombardier lies in it being a world-leading business aircraft manufacturer with a global network of service centers. Bombardier's mission has always been “To help the world move more efficiently and quickly through highly reliable transportation products, whether on the ground or in the air.”

Bombardier Inc. Revenue :


US $6.1 billion – FY ending 31st Dec 2021
US $6.5 billion – FY ending 31st Dec 2020

Competitive Analysis of Bombardier Inc.

SWOT
PESTLE
The SWOT Analysis for Bombardier Inc. is given below:
Strengths
Weaknesses
1. Diverse product portfolio
2. Agile and superior organizational structure
3. Clear strategic focus for growing revenues and earnings
4. 24/7 Assistance for customers
1. Allegations of government subsidies

Opportunities
Threats
1. Growth in developing markets
2. Changes in lifestyle and consumer spending
3. Rising demand for high speed and energy efficient jets.
4. Production of fuel-efficient aircrafts
1. Loss of market share to competition
2. Oil price volatility
3. Environmental regulations may increase costs

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Detailed SWOT Analysis of Bombardier Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Growth in developing markets: Most of the developing economies are growing at a good pace in recent past which provides the opportunity for the company to expand its operations especially in those markets where it already has a presence. Recently, Bombardier got a new project in India to manufacture and deliver 75 trains to Australia. Growth in non- traditional market will change the customer mix and the company expects 58% of its aircraft demand to come from regions other than North America and Central and Western Europe. For rail orders the expanding middle class will help to penetrate deep in the emerging markets. The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

1. Loss of market share to competition: The two major competitors in the aerospace industry for Bombardier are Airbus and Boeing. These two companies have a high market share along with large asset base and production capacity. The aggressive pricing by these players makes it difficult for Bombardier to sustain the competition and may lead to loss of market share. Earlier, Boeing Co. and Embraer SA have formed a joint venture, in what appears to be a direct response to Bombardier Inc. and Airbus SAS's CSeries partnership. Any such event in future will directly affect the company’s revenues. The remaining section under "Threat" is available only in the 'Complete Report' on purchase.
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References used in Bombardier Inc. SWOT & PESTLE Analysis Report

1. Bombardier annual report 2021 - https://bombardier.com/en/investors/financial-reports
2. Bombardier Growth strategy - https://www.bombardier.com/en/about-us/strategy.html
3. Bombardier about us - https://www.bombardier.com/en/about-us.html
4. Bombardier company profile - https://in.reuters.com/finance/stocks/company-profile/BBDbTO
5. Bombardier sustainability - https://www.bombardier.com/en/sustainability.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Bombardier Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bombardier-inc/ [Accessed 19 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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