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Bouygues SWOT & PESTLE Analysis

ID : 52709353| Sep 2020

COMPANY PROFILE -Bouygues

Business Sector :Telecom/media services and Construction

Operating Geography :France, Europe, Global

About Bouygues :

Bouygues S.A. is an industrial group with a strong and diversified culture, having its headquarters in Paris, France. Francis Bouygues founded the company in 1952. As of 2019, Bouygues S.A. employs around 129,000 employees worldwide with a presence in 93 countries. Bouygues has been a part of many major construction projects in Europe, Asia, North America and Africa. The Group mainly deals in construction through the Colas Group, and Bouygues Construction. Construction activities are the primary activity of the group. It also engages in real estate development through Bouygues Immobilier, in media through the TF1 Group and in telecommunications through Bouygues Telecom.
The mission of Bouygues is “to make life better every day”. The different Bouygues segments seek to fulfil the mission statement of the company by developing ‘innovative solutions that improve people's lives’

Bouygues Revenue :


€35555 million – FY ending 31st Dec 2018 (y-o-y growth 8%)
€32923 million – FY ending 31st Dec 2017

Competitive Analysis of Bouygues

SWOT
PESTLE
The SWOT analysis of Bouygues is presented below:
Strengths
Weaknesses
1. Established player in the industry with robust competitive advantage
2. Strong and selective international presence
3. Building brand value through strategic acquisitions and positioning
4. Diverse Revenue models
5. Strong order book across business divisions
6. High profit margins
1. Declining market share
2. High cost of replacing existing experts
3. Construction business witnesses a £165m hit following EfW problems
Opportunities
Threats
1. Customer preferences are fast changing
2. Changing consumer buying behaviour from online channel
3. Expand in B2B to grab a bigger bite of mobile market share
4. Potential Boom in construction business in the medium to long term
1. Changing demographics
2. Commoditization of the product segment
3. Brexit spells restrictions on trade and foreign labour
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Detailed SWOT Analysis of Bouygues

 

Strength

1. Established player in the industry with robust competitive advantage: Bouygues has maintained a strong leadership position in the Construction Services industry and direct relation with customers. It has aided the organization to swiftly scale new products successes. Bouygues provides comprehensive product mix options to its customers. This has helped the company to cater to various customer segments in the Construction Services industry. The first mover advantage in the increasingly crowded market place and the new products are rapidly increasing Bouygues market share in the Construction Services industry. With consistent good performance in the civil work segment and the returns to positive contribution from Bouygues Energies and Services in Q4 2018 the advantage has comparatively increased for the organization. Building up of roads in mainland France has increased the profitability index. It has built upon strong worldwide demand for long term complex projects and more sophisticated and integrated offers and maintenance. Equipped with specific knowhow in sustainable construction and the ability to handle complex and sophisticated projects, Bouygues has been successful in high cash generation. With tight control over its value chain, Bouygues leverages the best internal and external expertise in order to remain a key partner for its customers. The organization has undergone strategic development in high growth markets, urban development, eco-neighbourhoods, smart cities, energy and services and smart roads.

2. Strong and selective international presence: Bouygues has followed an international expansion strategy by targeted growth in international markets. However, it has done so with a close adherence to its risk-management standards. As of fiscal 2018, Bouygues boasts of a worldwide presence in 93 countries with employee strength of around 129000. It is seen nevertheless that the growth is mainly limited to areas which the IMF economic growth forecast 2019 has declared as low risk zones. Accordingly, the highest growth of 41% was seen in Europe, followed by a 28% growth in North America. The Asia-Australia region saw an increase of 20% and the Middle East an 8% growth. On the other hand, nearly negligible growth was seen in areas classified by the IMF as medium to high risk zones. Latin America and Southern Europe together saw as little as 3% growth, while Russia remained stagnant. This selective risk-free growth strategy has enabled Bouygues to develop a strong international presence.

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Weakness

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Opportunity

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Threat

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Key Business Segments / Diversification :

Bouygues
Construction Media Real estate development
Telecommunications Education
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Bouygues Analysis Report

1. Bouygues Financial statement 2020 - https://www.bouygues.com/wp-content/uploads/2020/05/financial-statements-for-bouygues_q1-2020.pdf

2. Bouygues full year results 2019 - https://www.globenewswire.com/news-release/2020/02/20/1987540/0/en/BOUYGUES-2019-Full-year-results.html

3. Bouygues Integrated Annual Report 2018 - https://www.bouygues.com/wp-content/uploads/2019/05/integrated-report-2018-1.pdf

4. Bouygues company profile - https://in.reuters.com/finance/stocks/company-profile/BOUY.PA

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SWOT & PESTLE.com (2020). Bouygues SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bouygues/ [Accessed 24 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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Bouygues SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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