Brambles SWOT & PESTLE Analysis
COMPANY PROFILE -Brambles
Business Sector :Logistics, Supply Chain
Operating Geography :Australia, Global
About Brambles :
Brambles was founded in 1875 and is headquartered in Australia. The company specializes in the pooling of unit-load equipment and the provision of associated services, with a focus on the outsourced management of returnable pallets, crates and containers. It serves the consumer goods, dry grocery, fresh food, retail and general manufacturing industries. In addition, the company has specialist businesses serving the automotive manufacturing, aerospace and oil and gas sectors. The company has ranked 1365 on the Forbes 2000 Global List 2019.The mission statement of Brambles reads, “Create alternative learning spaces where children from low economic background in rural communities can have access to quality education.” Brambles vision is “to see a world where all children have access to quality education irrespective of their geographic location or socioeconomic background.” As of financial year ended 30 June 2019, the firm employed approx. 11,000 people.
Brambles Revenue :
Sales Revenue 4,595 million USD (FY ending 30th June 2019) 4,470 million USD (FY ending 30th June 2018)Competitive Analysis of Brambles
| 1. Global leader in supply chain equipment and solutions. 2. Strong performance in FY16 with upgrade in FY17 guidance 3. Competitive advantage gained via the network effect of Brambles' CHEP pallet operation 4. No major global competitor except for regional players. | 1. Weak EMEA markets leading to lower overall growth rate 2. Major dependence on North American markets |
| 1. Opportunities in IFCO Reusable plastic containers (RPC) business space in Europe and North America. 2. Expansion in emerging markets 3. Brambles’ BXB Digital’s push into big data analytics and Internet of Things (IoT) | 1. Impact of currency fluctuations on earnings 2. Major recession in key global economies |
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Detailed SWOT Analysis of Brambles
Strength
1. Global leader in supply chain equipment and solutions: Brambles is the global leader in supply chain equipment and solutions and renowned for its CHEP and IFCO brands. It has an extensive global network in more than 60 countries and has built an expertise in managing reusable unit load equipment. It manages over 500 million pallets, crates and containers. Its unique supply chain insights enable it to take up complex and challenging supply chain projects and provide clients with innovative solutions. Brambles is particularly strong in the defensive consumer staples sector and counts Unilever and PepsiCo amongst its major customers.
2. Strong performance in FY16 with upgrade in FY17 guidance: Brambles delivered strong performance in FY16 with 8% increase in sales revenue and 9% increase in underlying profit to US$993 million. The Return on Capital Invested was at 15.3%. Brambles also delivered a commendable shareholder return of 20% in FY16 compared to 1% for the S&P/ASX200 Accumulation Index and 19% for the S&P/ASX200 Industrials Accumulation Index. The guidance for FY17 has been increased with revenue expected in the range of 7% and 9% and Underlying Profit growth expected in the range of 9% to 11%.
3. Competitive advantage gained via the network effect of Brambles' CHEP pallet operation: The main factor behind the company's moat is the strong competitive advantage gained via the network effect of Brambles' core CHEP pallet operation. A large network facilitates economies of scale and also becomes more valuable to the customers. The collection and delivery of pellets becomes easier and there is more efficiency. The sales revenue contributed by the Pallets segment was about US$4,090 million in FY16.
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Weakness
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Opportunity
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Threat
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Major Brands :
- CHEP
- IFCO
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Brambles Analysis Report
1. Brambles Annual Report 2019 - https://www.brambles.com/Content/cms/pdf/2019/Brambles_2019_Annual_Report.pdf
2. Brambles Annual Report 2018 - https://www.brambles.com/Content/cms/pdf/2018/Brambles_2018_Annual_Report_WEB_280818.pdf
3. Brambles Annual Report 2017 - https://www.brambles.com/Content/cms/pdf/2017/BRL203_S2_Brambles_AR2017_For_Web.pdf
4. Brambles 2018 Financial Review - https://www.brambles.com/ar2018-financial-review
5. Brambles About Us- https://in.reuters.com/finance/stocks/company-profile/BXB.AX
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Brambles SWOT & PESTLE Analysis - SWOT & PESTLE.COM
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In-text: (SWOT & PESTLE.com, 2021)
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Brambles SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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