Brambles SWOT and PESTLE Analysis
ID : 5269353| Feb 2023| 15 pages
COMPANY PROFILE -Brambles
Business Sector :Logistics, Supply Chain
Operating Geography :Australia, Global
About Brambles :
Brambles was founded in 1875 and is headquartered in Australia. The company specializes in the pooling of unit-load equipment and the provision of associated services, with a focus on the outsourced management of returnable pallets, crates and containers. It serves the consumer goods, dry grocery, fresh food, retail and general manufacturing industries. In addition, the company has specialist businesses serving the automotive manufacturing, aerospace and oil and gas sectors. According to Corporate Knights' Global 100, Brambles is the world's third most sustainable corporation in 2023. Brambles employees more than 12,000 people as of early 2023.
The USP of Brambles is that it is world’s most sustainable logistic company. The mission statement of Brambles reads, “Create alternative learning spaces where children from low economic background in rural communities can have access to quality education.” Brambles’ vision is “to see a world where all children have access to quality education irrespective of their geographic location or socioeconomic background.
Brambles Revenue :
$5.559 billion - FY ending 30th June 2022
$5.21 billion - FY ending 30th June 2021
Competitive Analysis of Brambles
SWOT
PESTLE
The SWOT Analysis for Brambles is presented below:
| 1. Global leader in supply chain equipment and solutions. 2. Strong resilient business position 3. Competitive advantage gained via the network effect of Brambles' CHEP pallet operation 4. No major global competitor except for regional players. 5. Ranked #1 for industry category in Dow Jones Sustainability World Index | 1. Major dependence on North American markets |
| 1. Expansion in emerging markets 2. Brambles’ BXB Digital’s push into big data analytics and Internet of Things (IoT) | 1. Impact of currency fluctuations on earnings 2. Major recession in key global economies 3. Increasing risks due to energy crisis 4. Global pallet shortage |
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Detailed SWOT Analysis of Brambles
Strength
1. Global leader in supply chain equipment and solutions: Brambles is the global leader in supply chain equipment and solutions and renowned for its CHEP and IFCO brands. It has an extensive global network in more than 60 countries and has built an expertise in managing reusable unit load equipment. It manages over 500 million pallets, crates and containers. Its unique supply chain insights enable it to take up complex and challenging supply chain projects and provide clients with innovative solutions. Brambles is particularly strong in the defensive consumer staples sector and counts Unilever and PepsiCo amongst its major customers.
2. Strong resilient business position: Looking at the makeup of FY '22 revenue, over 80% of sales are derived from the consumer staples sector, which supports the durability of company during times of economic downturn. This is significant given the difficult market conditions and growing macroeconomic uncertainties. An excellent illustration of this idea is how Brambles performed in FY 2009 and FY 2010 amid the world financial crisis. Overall, both years saw basically flat sales growth, and capex spending decreased by about $180 million each year, which helped the company produce good free cash flow despite a decline in underlying profitability.
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Weakness
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Opportunity
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Threat
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Major Brands :
- CHEP
- IFCO
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Brambles SWOT & PESTLE Analysis Report
1. Website - https://www.brambles.com/
2. Annual Report - https://brambles.com/Content/cms/2022_Results_Centre/Documents/Brambles_2022_Annual_Report.pdf
3. Newsroom - https://www.brambles.com/news
4. Brambles ranked #1 for industry category in Dow Jones Sustainability World Index - https://www.businesswire.com/news/home/20221212005587/en/Brambles-ranked-1-for-industry-category-in-Dow-Jones-Sustainability-World-Index
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Brambles SWOT and PESTLE Analysis
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