Braun GmbH SWOT and PESTLE Analysis

Strength

1. Functional product design a distinct capability: Braun is known for its expertise in product design. The German home appliance manufacturer became famous for its designs in 1960 and retains the position till date. Apple’s co-founder and CEO Steve Jobs, always admired the work of Braun’s designer Dieter Rams. Braun follows the concept of ‘less, but better’ in its designs. The designs are being developed as per ergonomic recommendations. Aesthetics and quality are inbuilt into these innovative models. Braun ensures that there is a certain degree of user friendliness which has been obtained through attention to even the minute details. Current strategy of Braun states that it wants to go beyond design. This means that the designs will be developed by considering rigorous consumer research. These developments in design capabilities have always inspired other organizations in the industry.

2. Technological innovations in each category: When Gillette took over Braun in the late sixties with 5,700 employees, new markets and distribution channels opened up for Braun. Investments increased the company’s innovative strength and widened its product range which soon includes coffeemakers and electric iron. In 2005, Procter & Gamble took over Gillette, making Braun one of twenty-four global brands of the largest consumer-product Group in the world. The rights to the Braun brand in the area of household appliances were transferred by P&G to De’longhi S.p.A in 2012. De’longhi not only acquires the corresponding patents and production facilities, it also acquires a large part of Braun’s employees, thereby making sure that Braun household appliances will continue to offer distinctive design, technology innovation and reliable quality in the future.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Political

1. Public blood pressure monitor program to induce growth: The US government has started a public blood pressure monitor program where it is creating a database of blood pressure related data. This is meant to create awareness among the citizens and provide them necessary care. As a part of this program American Medical Association funded an activity named Integrated Health Monitor Initiative. This is a model that can improve health outcomes. Another such initiative is the self-measured blood pressure monitoring program. In this the organization trains the patients to use the medical devices. It also educates them on hypertension. In case of aberrant blood pressure values, the organization asks the patients to report it to the care team. This initiative is expected to increase the use of blood pressure monitoring devices. Consequently, the demand for Braun’s healthcare products will increase.

Economic

This section is available only in the 'Complete Report' on purchase.

Social

This section is available only in the 'Complete Report' on purchase.

Technological

This section is available only in the 'Complete Report' on purchase.

Legal

This section is available only in the 'Complete Report' on purchase.

Environmental

1. Efforts to reduce plastic use in appliances: The use of plastic is increasing day by day. It is estimated that by 2050 we will have more plastic in the ocean than fishes. In 2020, De’Longhi Group continued to analyze efficiencies and ways to reduce packaging materials which produced outstanding results in both environmental and economic terms. In 2019, Braun brand worked on finding ways to reduce the amount of plastic used in Braun Brand hand blenders. In order to find alternative solutions with a lower CO2 footprint, a Life Cycle Assessment (LCA) was carried out relative to the different types of packaging used currently. The Group also saw progress in research related to: alternative materials coming from renewable sources to substitute plastic packaging, biodegradable adhesive tapes and alternative sources of energy for the production of EPS.

The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.