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Bridgestone SWOT and PESTLE Analysis

ID : 52427053| Feb 2023| 21 pages

COMPANY PROFILE -Bridgestone

Business Sector :Tires

Operating Geography :Japan, Asia, Global

About Bridgestone :

Bridgestone is a Japanese company, founded by Shojiro Ishibashi on 1st March 1931, headquartered in Kyobashi, Tokyo. Initially the company dealt in the manufacturing and sale of tires exclusively based on Japanese known-how but now it also deals with the manufacturing and sale of tires and diversified products such as rubber and other products. The company also manufactures and sells scales used to weigh race cars and jumbo jets, as well as sporting goods such as golf clubs, tennis rackets, and bicycles. Bridgestone has operations all over the world. The company works with 135,636 employees as of early 2022. It ranks #484 in Fortune Top 500 of 2021. Its global brand is due to its commitment to deliver the best product, quality and technology in all its business activities. Bridgestone received the prestigious ‘2022 Product of the Year’ award in recognition of its impressive global R&D investments and achievements in sustainable manufacturing. Bridgestone Corporation announced a collaboration with Microsoft in August 2022 to use Microsoft Azure to accelerate development and go-to-market strategies in support of Bridgestone's digital transformation and sustainable solutions portfolio.

The USP of Bridgestone lies in it being the largest manufacturer of tires globally. Its corporate philosophy is “Serving Society with Superior Quality”. Bridgestone’s mission lies in the pupose, “Serving Society with Superior Quality.”

Bridgestone Revenue :


‎¥ 3246.1 billion (FY ended December 31st, 2021) (y-o-y growth of 8.4%)
‎¥ 2994.5 billion (FY ended December 31st, 2020)

Competitive Analysis of Bridgestone

SWOT
PESTLE
The SWOT Analysis for Bridgestone is presented below in a nut shell.
Strengths
Weaknesses
1. Solid global footprint in 150 countries
2. Diverse product portfolio with constant new additions
3. Leveraging R&D to strengthen innovation and increase productivity
4. Strong performance in tire segment through the years
5. Focused strategy for efficient business execution		1. High dependency on Southeast Asia for natural rubber
2. Cyber-attacks leading to shutting down of operations
Opportunities
Threats
1. Growing global demand for passenger car tires
2. Growth opportunity in hybrid and electric vehicle wheel segment
1. High risks from natural disasters
2. Stiff competition in domestic and international markets
3. Subject to class-action lawsuits and other various litigations
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Detailed SWOT Analysis of Bridgestone

Strength

1. Solid global footprint in 150 countries: Bridgestone has a solid global footprint with business existing in 150 countries with more than 180 Production and Development in 26 countries. It is largest tire and rubber manufacturer in the world. It has 160 manufacturing plants globally which helps in localization. It procures some of its raw materials like synthetic & natural rubber, steel, etc. from international operating regions like Russia, US, Russia, etc. and optimizes costs. Its new tire plants are in Belgium, Spain, Poland, Italy, Hungary, Russia, Turkey, and South Africa. The sale of tires rose because of the launch of new products and services globally and swift response to change in demand.

2. Diverse product portfolio with constant new additions: Its diversified product lineup includes passenger and light truck tires, motorcycle tires, commercial truck and bus tires, aircraft and mining tires, industrial products, and sports goods like premium golf balls, clubs & business solutions to capture demand in mining, fleets and agriculture through targeted packages. Many of these products are used in everyday consumption and serve various industries which make the business sustainable in long term. The group is adding more products in this segment like HosePower through acquisitions like with Industrial Rubber Co. New Jersey. This will increase its earnings as it caters to demand across more segments like Firestone with the Firestone FR500 for cars and Firestone Destination LE02 for SUVs, Dayton which is an affordable & economical tire range for small to the mid-sized cars, premium tires Blizzak LM-001 for the BMW X3 etc.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Bridgestone
  • Firestone
  • Blizzak
  • Lassa
  • Dueler
  • Potenza
  • Ecopia
  • DriveGuard
  • Turanza

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Azuga HoldingsFleet management2021Acquisition To accelerate Bridgestone’s effort to deploy a comprehensive fleet management solution as part of its advanced mobility strategy.
Otraco InternationalOTR tyre management solutions2021AcquisitionTo accelerate global network of safe, efficient operations for mining fleets while improving productivity and reducing CO2 emissions.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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References used in Bridgestone SWOT & PESTLE Analysis Report

1. Annual Report - https://www.bridgestone.com/corporate/library/annual_report/pdf/bs_annual_2020_financial.pdf
2. Operational Review - https://www.bridgestone.com/corporate/library/annual_report/pdf/bs_annual_2020_operational.pdf
3. Bridgestome Company Profile, News, Rankings | Fortune - https://fortune.com/company/bridgestone/global500/
4. Next Generation Tire Technology for Fuel Efficiency “ologic™” - https://www.bridgestone.com/technology_innovation/ologic/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2025). Bridgestone SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bridgestone/ [Accessed 28 Mar, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Bridgestone SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

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