Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. We also guarantee that you cannot find matched quality at such competitive and economic pricing.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

Bridgestone SWOT and PESTLE Analysis

ID : 52427053| Jan 2019| 15 pages


Business Sector :Tires

Operating Geography :Japan, Asia, Global

About Bridgestone :

Bridgestone is a Japanese company, founded by Shojiro Ishibashi on 1st March 1931. Initially the company dealt in the manufacturing and sale of tires exclusively based on Japanese known-how but now it also deals with the manufacturing and sale of tires (83%) and diversified products (17%) such as rubber and other products. The company works with 142,669 employees and has presence in 150 countries. It ranks #353 in Fortune Top 500 of 2017. Its corporate philosophy is “Serving Society with Superior Quality”. Its global brand is due to its commitment to deliver the best product, quality and technology in all its business activities.

Bridgestone Revenue :

¥ 3643.42 billion (FY ended December 31st 2017) (y-o-y growth of 9.2%)
¥ 3337.01 billion (FY ended December 31st 2016)

Competitive Analysis of Bridgestone

The SWOT Analysis for Bridgestone is presented below in a nut shell.
1. Solid global footprint
2. Wide Product portfolio
3. Leveraging R&D to strengthen innovation and increase productivity
4. Strong performance in tire segment
5. Focused strategy for efficient business execution
1. Increase in raw material costs
2. High dependence on Southeast Asia for natural rubber

1. Growing global demand for passenger car tires
2. Growth Opportunity in hybrid and electric vehicle wheel segment

1. Stiff Competition in diversified product.
2. Risks of natural disasters
SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Detailed SWOT Analysis of Bridgestone


1. Solid global footprint: Bridgestone has a solid global footprint with business existing in 150 countries with more than 180 Production and Development in 26 countries. It is largest tire and rubber manufacturer in the world. It has 180 manufacturing plants globally which helps in localization. It procures some of its raw materials like synthetic & natural rubber, steel, etc. from international operating regions like Russia, US, Russia, etc. and optimizes costs. Its net sales grew by 8% in the Americas, by 13% in Russia, Africa, Europe and Middle East in 2017 as compared to 2016. The sale of tires rose because of the launch of new products and services globally and swift response to change in demand.

2. Diverse product portfolio: Its diversified product lineup includes passenger and light truck tires, motorcycle tires, commercial truck and bus tires, aircraft and mining tires, industrial products, and sports goods like premium golf balls, clubs & business solutions to capture demand in mining, fleets and agriculture through targeted packages. Many of these products are used in everyday consumption and serve various industries which make the business sustainable in long term. The strong momentum in the segment’s growth is reflected in the increase of 7% from FY2016 to ¥627.8 billion in FY2017. The group is adding more products in this segment like HosePower through acquisitions like with Industrial Rubber Co. New Jersey. This will increase its earnings as it caters to demand across more segments like Firestone with the Firestone FR500 for cars and Firestone Destination LE02 for SUVs, Dayton which is an affordable & economical tire range for small to the mid-sized cars, premium tires Blizzak LM-001 for the BMW X3, etc.

3. Leveraging R&D to strengthen innovation and increase productivity: Bridgestone is constantly developing new products for aligning its products and services with global demand. It adds sophistication and improves quality. The NanoPro Tech which uses design technology at molecular level has increased the safety and efficiency of its tires. The development of “Air Free Concept” for inflating bicycle tires without air, Smart Siphon drainage system for water supply equipment, etc. has added value to its brand. This improves productivity, increases asset value and optimizes costs. The aircraft tires are developed after broad based studies like basic polymer synthesis research, structural theory study, stress distribution analysis, vibration reduction, etc. This is seen through the increase in R&D by 4.6% in 2017 and a subsequent 6.5% growth in total assets.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Continental, Goodyear, Michelin, Hankook, Pirelli, Sumitomo, Yokohama.

Major Brands :

Bridgestone, Firestone, Blizzak, Lassa, Dueler, Potenza, Ecopia, DriveGuard, Turanza.

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
Groupe AymeTire and automotive retail2018Acquisition Strengthens and expands Bridgestone retail’s tire and automotive service
Speedy France S.A.S.Car service stations2016AcquisitionWill help in Bridgestone achieving accelerated growth strategy in Europe
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Check Out Analysis of Other Relevant Companies

References used in Bridgestone Analysis Report

2. Bridgestone Annual Report-
3. Bridgestone technology innovation-
4. Bridgestone business reports-

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

Bridgestone SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Bridgestone SWOT and PESTLE Analysis - SWOT & [online] Available at: [Accessed 04 Jun, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer
Bridgestone SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

Copyright of Bridgestone SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
Bridgestone SWOT and PESTLE Analysis
Price : USD 12.53