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Britannia Industries Limited SWOT and PESTLE Analysis

ID : 521678353| Mar 2023| 21 pages

COMPANY PROFILE -Britannia Industries Limited

Business Sector :FMCG

Operating Geography :India, Asia, Global

About Britannia Industries Limited :

Britannia Industries Limited is an Indian business with a focus on the food sector. It is based in Kolkata and is a member of the Nusli Wadia-led Wadia Group. A group of British businesspeople invested $295 in the company's founding in 1892. Britannia Industries Limited is the current name of the corporation, which was changed in 1979. Over 79 countries throughout the world get the company's products for export. Famous brands in India like Good Day, Tiger, Nutrichoice, Milk Bikis, and Marie Gold are produced by Britannia Industries Limited. Biscuits, bread, cakes, rusk, and dairy items like cheese, drinks, milk, and yogurt are all part of Britannia's product line. Many generations of Indians have grown up with the Britannia brand, and both in India and around the world, its products are valued and loved. Over 50% of Indian homes are served by the near to 5 million retail locations where Britannia products are sold throughout the nation. Nearly 5% of the company's sales come from its dairy division, and Britannia dairy products are sold directly in 100,000 outlets. As of 2023, the company leverages the talent of 4,467 employees.

The USP of Britannia Industries is that it is one of India's top food firms with a 100-year history and also the biggest brand in the organized bread industry and one of the most reputable food companies. The mission statement of Britannia Industries Limited reads, “To meet or, where possible, exceed the expectations of our diverse client base with flexible, innovative solutions of the highest quality that adhere to safe, ethically sound, and environmentally friendly codes of practice.”

Britannia Industries Limited Revenue :


INR 13,169.04 Cr. - FY ending 31st March 2022
INR 12,671.53 Cr. - FY ending 31st March 2021

Competitive Analysis of Britannia Industries Limited

SWOT
PESTLE
The SWOT analysis for Britannia Industries is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Broad product portfolio ranging from bakery to dairy products
2. Major player in food products category with 38% market share
3. Legacy of 123 years and high brand recall
4. Strong geographic reach with robust distribution network
1. Limited global presence – only significant in GCC countries
2. Highly dependent on biscuit industry as it accounts for majority of sales
3. Dependencies in milk procurement and manufacturing through co-packers
OpportunitiesThreats
1. Indian bakery market to reach a value of $ 13.3 billion by 2025
2. Five-fold growth in cheese business in the next 5 years
3. Expansion into emerging markets, like Africa
4. Significant expansion in rural areas with focus on direct reach
1. Strong competition and decreasing market share gap with Parle
2. Rising power of buyers due to many local brands like Anmol, Priya Gold
3. Price hikes due to inflationary pressures
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Detailed SWOT Analysis of Britannia Industries Limited

Strength

1. Broad product portfolio ranging from bakery to dairy products: Britannia is one of India's most trusted food companies, producing popular brands such as Good Day, Tiger, NutriChoice, Milk Bikis, and Marie Gold, which are household names in the country. Biscuits, bread, cakes, rusk, and dairy items such as cheese, beverages, milk, and yoghurt are among Britannia's offerings. Some brands are: Britannia 50-50, Britannia Bourbon, Britannia Cheese, Britannia Good Day, Britannia Little Hearts, Britannia Marie Gold, and Britannia Tiger. The organization provides a wide range of offerings for different income groups in all product areas. Britannia has permeated every nook and cranny of the country by being present in the market with such a vast number of products and offering them through a strong distribution system.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Good Day
  • Tiger
  • NutriChoice
  • Milk Bikis
  • Marie Gold
  • Gobbles
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References used in Britannia Industries Limited SWOT & PESTLE Analysis Report

1. Annual Report - http://britannia.co.in/pdfs/annual_report/Annual%20Report%20for%20FY%202021-22%20of%20Britannia%20Industries%20Limited.pdf (
2. Eight legacy brands that have been changing the FMCG game pre-Independence - https://bestmediainfo.com/2022/08/eight-legacy-brands-that-have-been-changing-the-fmcg-game-preindependence
3. Consumer goods companies on a tightrope as Ukraine-Russia war fuels further inflation - https://www.moneycontrol.com/news/business/companies/consumer-goods-companies-on-a-tightrope-as-ukraine-russia-war-fuels-further-inflation-8188041.html
4. Britannia Industries to continue raising prices in Q2 amid high inflation - https://www.business-standard.com/article/companies/britannia-industries-to-continue-raising-prices-in-q2-amid-high-inflation-122080401388_1.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2025)

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