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Sky (British Sky Broadcasting) SWOT and PESTLE Analysis

ID : 52335653| Feb 2023| 19 pages

COMPANY PROFILE -Sky (British Sky Broadcasting)

Business Sector :Media and Entertainment

Operating Geography :London, Europe, Global

About Sky (British Sky Broadcasting) :

British Sky Broadcasting, founded in 1988 has been rebranded as Sky plc. after the acquisition of its sister companies in Germany and Italy. It is headquartered in London. The takeover of the sister companies has turned the company into a pan-European TV giant with 22.5 million customers in the UK, Ireland, Austria, Germany and Italy. This telecommunications and media behemoth supplies television and broadband internet services, fixed line and mobile telephony services to individuals and organizations in UK. Post the merger of Sky Television and British Satellite Broadcasting, Sky rose to become Britain's biggest digital subscription television company. Some of its offerings include Sky Digibox, Sky+, Sky+ HD, Sky Q and 4K UHD. It has four most popular entertainment channels are Sky 1, Sky Living, Sky Atlantic and Sky Arts. Sky, headquartered in Middlesex, UK, has employees over 32,000 people as of early 2022. Sky Ireland stated in July 2022 that Sky's new TV, Sky Glass, will be available in Ireland in August 2022. Sky Glass, which is available in a variety of sizes and colours, is the only TV with award-winning Sky inside, allowing users to get Sky TV over WiFi, eliminating the need for a satellite dish or set-top box.

The USP of Sky group lies in it being the largest media group in Europe. Sky group’s mission statement reads, “Made for people who want clarity in an uncertain world.” with vision of “We aim to be the best and most trusted place for news.”

Sky (British Sky Broadcasting) Revenue :


$19 billion – FY ending 30th June 2021
$15.6 million – FY ending 30th June 2020

Competitive Analysis of Sky (British Sky Broadcasting)

SWOT
PESTLE
The SWOT analysis for British Sky Broadcasting is presented below:
Strengths
Weaknesses
1. Strong growth in key operational performance indicators
2. Strong content available across the brands
3. Substantial strategic investments to develop innovative industry leading products
4. New Zealand’s leading digital multi-media business
5. Strong hold in sports streaming
1. High cost of acquiring content
Opportunities
Threats
1. Potential in Untapped Markets
2. Expansion of Sky and WarnerMedia multi-year content deal
3. Customers preferring digital formats for viewing content.
4. Partnership with Lightbox to increase customer engagement
1. High risk from increasing Competition
2. Declining revenue and customer base due to Covid-19
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Sky (British Sky Broadcasting)

Strength

1. Strong growth in key Operational performance indicators: Sky has shown strong performances in some key performance indicators like connected homes: the homes that connected their Sky box to internet which gave them access to Sky’s on demand services. The connected homes showed a growth of over 1.1 million in the last year taking the total number to 12 million which amounts to over 57% of all TV customers making Sky as Europe’s largest connected platform. Other key indicators like average quarterly reach which depicts viewers that watch at least one Sky-owned channel showed a growth of 4%, taking the total viewers to about 100 million in each quarter.

2. Strong content available across the brands: Some strong content in the form of original production or acquired ones have helped increase the reach of sky channels. Shows like Riviera, downloaded over 12 million times make it the most popular premier box set release ever. In Italy, drama 1993 was the second best performing series after the show ‘The Young Pope’. Sky renewed their long-term partnership deals with some leading channel providers like NBC Universal, Discovery and A+E networks which ensured the customers get some of the best content available worldwide. Some important sports rights deal like the premier league deal, partnership with England and Wales Cricket board that gave rights to live international matches and county cricket, Rights to women’s cricket and netball have helped Sky gain a strong position in UK market. In Germany and Austria, Sky renewed the right to show live UEFA Champions league matches for next 4 years. In Italy, Sky has won the rights to show live UEFA Champions league and Europa league matches making it the leading sports service in Italy.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Sky (British Sky Broadcasting) SWOT & PESTLE Analysis Report

1. Annual Report - https://www.annualreports.com/HostedData/AnnualReports/PDF/LSE_BSY_2020.pdf
2. Sky and WarnerMedia expand long term relationship with new multi-year content deal - https://www.sky.co.nz/-/sky-and-warnermedia-expand-long-term-relationship
3. Sky - Our marketplace, business model and strategy - https://assets.contentstack.io/v3/assets/bltdc2476c7b6b194dd/blt990ff708e9d71f32/59b05b9c75d9f7760dfc0e95/download
4. Bigger Picture - https://www.skygroup.sky/corporate/bigger-picture/responsible-business
5. Sky Mobile: https://www.sky.com/shop/mobile/features
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Sky (British Sky Broadcasting) SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/british-sky-broadcasting/ [Accessed 15 Jun, 2024].

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British Sky Broadcasting SWOT and PESTLE analysis has been conducted by Parth Ashar and reviewed by senior analysts from Barakaat Consulting.

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