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Brookfield SWOT and PESTLE Analysis

ID : 52465753| May 2019| 15 pages


Business Sector :Banking and Financial Services

Operating Geography :Canada, North America, Global

About Brookfield :

Brookfield Asset Management with its object of long-term investment invests in high-quality assets which include real estate, renewable power, infrastructure and private equity. This strong and varied investment makes Brookfield the leading global alternative asset manager. Its business operations include raising capital for the new fund, managing the existing fund, product development, and client relation. Brookfield is headquartered is in Toronto, Canada and has more than 80,000 operating employees as of 2018.

Brookfield Revenue :

$40,786 million – FY ended December 31st, 2017
$24,411 million – FY ended December 31st, 2016

Ownership / Major shareholders :

As of 2018, the major shareholders of the company are as follows –
1) Partners Value Investments Lp
2) Royal Bank Of Canada
3) Bank Of Montreal
4) Principal Financial Group Inc.

Competitive Analysis of Brookfield

The SWOT Analysis for Brookfield is presented below:
1. Strong and diverse asset portfolio
2. Strong financials growth and improved earnings
3. Global reach helps in diversifying risk
4. Efficent and expert operations
1. Heavy dependency on human capital

1. Rise in global wealth and economic power
2. Technology boosting financial investment
1. Stagnation in wealth growth
2. Volatile nature of Class A shares
3. Unpredictable global market environment
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Detailed SWOT Analysis of Brookfield


1. Strong and diverse asset portfolio: Brookfield Asset Management has more than 250 billion in high quality assets spanning over 30 countries. Brookfield has additional earnings beyond its estimates because of the higher return on its investments. They have a very impressive portfolio which includes the world largest real estate portfolio and rapidly expanding private equity. The company has ~$285 billion in Assets Under Management (AUM) managed by more than 750 investment professionals as of January 2018. With an overall experience of more than 115 years with astrong track record with proven investment results, Brookfield leverages its experience and invests its own capital along with its investors to deliver enhanced returns.

2. Strong financials growth and improved earnings: Brookfield source its capital from public investors, private investors, joint venture partners, and lenders. Because of this Brookfield has access to large-scale capital from multiple sources, enabling them to make transactions which their competitors are incapable of. Since Brookfield also invests their own capital in a substantial amount along with the investors separates Brookfield from its competitors. Brookfield uses their strong reserves to fund new strategies and also allows them to co-invest in large acquisitions which have not been secured. Their fee bearing capital has increased by 12% and fee-related earning has increased by 56%. There new private equity fund is also attracting the huge inflow of capital.

3. Global reach helps in diversifying risk: Brookfield has its presence in more than 30 countries with a very diverse portfolio. Its reach allows Brookfield to manage its risk in the capital market. Brookfield also has a strong local presence in the market it operates and has helped them to operate effectively. The combination of strong local presence and global reach allows Brookfield to develop global relationships and build operational strategies which could make them efficient and help in enhancing the returns. Brookfield has multiple funds which have diversified its investor base. Though it has majority investors in North America of about 57%, its strong presence in the Asian and Australian markets with 23% investor base also gives Brookfield an opportunity to diversify its risk.

4. Efficent and expert operations: Brookfield asset from its employees worldwide has been instrumental in maximizing its value and increase cash flow from operations. It actively manages the asset. With a history tracing to 115 years back, Brookfield has built a strong record of adding value to its operations. They have effectively negotiated property lease, energy contracts and regulatory agreements and optimized asset development and are instrumental in acquiring the business and placing an able and efficient team on the ground to operate them. With 80,000 plus operating employees with Brookfield offering multiple funds and a strong governance has established Brookfield having strong operational expertise. Since the industry has the complex set of regulation, the real operation experience provides an edge to Brookfield in maximizing their efficiency and productivity and ultimately the returns. This expertise is invaluable in underwriting acquisitions and executing development and capital projects.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • KKR & Co. (Kohlberg Kravis Roberts & Co.)
  • ONEX Corporation
  • The Carlyle Group
  • Principal Financial Group

Key Business Segments / Diversification :

Asset Management Real Estate Renewable Power
Infrastructure Private Equity
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Brookfield SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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