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Bumble SWOT and PESTLE Analysis

ID : 521378153| Feb 2023| 21 pages

COMPANY PROFILE -Bumble

Business Sector :Online Dating, Social-Media

Operating Geography :United States, North America, Global

About Bumble :

Headquartered in Austin, Texas, United States, Bumble is an online dating application where the profile of matches is displayed to users. Bumble Inc. is a parent company of Badoo, Fruitz and Bumble. In this application the users can “swipe right” to indicate interest or can “swipe left” to reject a candidate. Only female users can make the first contact with the male users in case of heterosexual matches, while in same sex matches either one can send the request to the other interested candidate. Founded by Whitney Wolfe Herd it has more than 100 million users in 150 countries. Bumble has a partnership with Spotify which allows users to connect to Spotify account to show their music interest. The company also launched a career networking app named Bumble Bizz. Bumble Mag is a lifestyle magazine launched by Bumble along with the acquisition of Fruitz a French owned dating app. In 2022 Bumble has introduced a new look for their dating profiles, where one is able to see the candidate biodata and interest right from the beginning. In 2022 it was found to be one of The Best Dating App for Women. As of early 2022 more than 900 people are employed with Bumble. The awards and accolades which Bumble received are: Best Company Compensation Award, Best Company Outlook Award, German Brand Award and Bumble Innovation Group Award.

Bumble’s vision statement is “We’re envisioning a world free of misogyny, where all relationships are equal.” The Unique Selling Point or USP of Bumble lies in being the first female- centric dating app, where women always make the first move. This strategy has certainly won the hearts of female users which reduces their chances of getting spammed. It prioritizes kindness and respect, providing a safe online community for users to build healthy and equitable relationships.

Bumble Revenue :


$ 765.7 million - FY ending 31st Jan 2022 (y-o-y growth 31.5%)
$ 582.2 million - FY ending 31st Jan 2021

Competitive Analysis of Bumble

SWOT
PESTLE
The SWOT analysis for Bumble is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Consistent increase in paid user base
2. Platform differentiated by technological capabilities
3. Female empowerment strategy driving growth
1. Dependence on third-party publishers
2. Rapid growth but limited operating experience at current scale of operations.
3. Risks associated with being a mission-based company
4. Continuously increasing cost of operations
5. Obfuscation of its monthly active user base post-IPO
OpportunitiesThreats
1. Exploring new markets through partnerships 1. Competitive nature of the industry it operates in.
2. Changes in regulations of Apple App store or Google play store.
3. Not being able to maintain value and reputation of their existing brands.
4. Inappropriate actions by users may hamper brand reputation.
5. Spam and fake accounts may deter people from using their platforms.
6. Possible security breach and unauthorized access to personal user data.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Bumble

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Dependence on third party publishers: In large parts the company is dependent on third party publishers and platforms for distribution and marketing of, and access to their products. Bumble is dependent on the interoperability of its products with popular mobile operating systems, networks, technologies, products, and standards that are beyond their control, such as the Android and iOS operating systems. Further, some of the third-party publishers and distribution channels through which they market and distribute products have rolled out or may in the future roll out their own dating products, such as Facebook. In addition, certain publishers and channels have, from time to time, limited or prohibited advertisements for dating products for a variety of reasons, including as a result of poor behavior by other industry participants. There is no assurance that the company will not be limited or prohibited from using certain current or prospective marketing channels in the future.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Tinder
  • OkCupid
  • Match.com
  • Grindr
  • Hinge

Major Brands :

  • Bumble
  • Badoo
  • Fruitz
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Bumble SWOT & PESTLE Analysis Report

1. Annual Report - https://ir.bumble.com/static-files/15e041e2-00ae-4bfd-b458-79a65954d0d5
2. Bumble Inc. Announces First Quarter 2022 Results - https://ir.bumble.com/news-releases/news-release-details/bumble-inc-announces-first-quarter-2022-results
3. Decoding the business model of Bumble - https://thestrategystory.com/2021/02/27/bumble-business-model-marketing-strategy/
4. IMF chief says 'cannot rule out' possible global recession - https://economictimes.indiatimes.com/news/international/world-news/imf-chief-says-cannot-rule-out-possible-global-recession/articleshow/92709061.cms
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Bumble SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Bumble SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bumble/ [Accessed 28 Mar, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Bumble SWOT and PESTLE analysis has been conducted by Uttiya Majumder and reviewed by senior analysts from Barakaat Consulting.

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