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Burberry Group SWOT & PESTLE Analysis

ID : 52289553| Sep 2019


Business Sector :Fashion

Operating Geography :United Kingdom, Europe, Global

About Burberry Group :

Burberry Group plc is an elite fashion house that deals in clothing, accessories, perfumes and cosmetics. Of these, its Gabardine trench coats in a signature checks pattern are the most popular product of the brand. The company was founded in 1857 by Thomas Burberry. It has its headquarter in London, United Kingdom. There are more than 498 outlets scattered around the world.

Burberry Group Revenue :

£2.8bn in FY 2016-17

Competitive Analysis of Burberry Group

The SWOT analysis for Burberry Group is presented below:
1. Strong popular brand
2. Distinctive Design
3. Brand Focus
4. Global Presence
5. Received Royal Warrant
1. Price Range
2. Product Line
3. Dynamic market conditions in Asian Market
1. Product Space: E-commerce
2. Changes in lifestyle
1. Major competitors
2. Imitation of products
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Detailed SWOT Analysis of Burberry Group


1. Strong popular brand: Having 156 years of long history, Burberry mark stays synonymous with British mold. Notwithstanding, the organization's later fortunes have turned out to be more impacted by the tastes and desires of the Chinese market. It's a maker of Clothing, scents and mold extras. Burberry has dependably been known for giving amazing and enduring articles of clothing for the clients.

2. Distinctive designs: Burberry's particular check design is a standout amongst the most generally duplicated trademarks on the planet. The brand is likewise outstanding for the formation of the trench coat principally for the First World War, which wound up noticeably prominent after that.

3. Brand Focus: It has strong brand recall and brand retention because of Brand Focus. You won't frequently observe TV advertisements or boards advancing Burberry brands. They are for the most part publicized on form sites and additionally in the magazines like GQ, Elle, Glamor, Vogue and some more. It depends tremendously on big name supports that helped the brand to win back their notoriety after ruin amid 1970-2000s. Recently it was worn by Andrew Garfield, John Boyega, Russell Tovey.

4. Global Presence: It has more than 500 stores in 50 nations. Burberry pitches its items to the end buyer through both retail and discount channels. Burberry additionally has authorizing assertions in Japan and all inclusive.

5. Received Royal Warrant: Burberry has twice gotten a Royal warrant; once by Queen Elizabeth II and once by Prince Charles, which implies that the organization can promote that they are the provider of items to the imperial family. These notable achievements have increased the value of the brand.


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SWOT & (2020). Burberry Group SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Burberry Group SWOT and PESTLE analysis has been conducted by Sugam Thakur and reviewed by senior analysts from Barakaat Consulting.

Copyright of Burberry Group SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Burberry Group SWOT & PESTLE Analysis
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