Burberry Group SWOT & PESTLE Analysis

Strength

1. Strong popular brand: Having 156 years of long history, Burberry mark stays synonymous with British mold. Notwithstanding, the organization's later fortunes have turned out to be more impacted by the tastes and desires of the Chinese market. It's a maker of Clothing, scents and mold extras. Burberry has dependably been known for giving amazing and enduring articles of clothing for the clients.

2. Distinctive designs: Burberry's particular check design is a standout amongst the most generally duplicated trademarks on the planet. The brand is likewise outstanding for the formation of the trench coat principally for the First World War, which wound up noticeably prominent after that.

3. Brand Focus: It has strong brand recall and brand retention because of Brand Focus. You won't frequently observe TV advertisements or boards advancing Burberry brands. They are for the most part publicized on form sites and additionally in the magazines like GQ, Elle, Glamor, Vogue and some more. It depends tremendously on big name supports that helped the brand to win back their notoriety after ruin amid 1970-2000s. Recently it was worn by Andrew Garfield, John Boyega, Russell Tovey.

4. Global Presence: It has more than 500 stores in 50 nations. Burberry pitches its items to the end buyer through both retail and discount channels. Burberry additionally has authorizing assertions in Japan and all inclusive.

5. Received Royal Warrant: Burberry has twice gotten a Royal warrant; once by Queen Elizabeth II and once by Prince Charles, which implies that the organization can promote that they are the provider of items to the imperial family. These notable achievements have increased the value of the brand.

Weakness

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Opportunity

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Threat

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Political

1. Instability due to different policies in different countries: Burberry company is currently operating throughout the world but the major regions where it is currently present are Asia Pacific, Europe, Middle East, India, Africa and America. So various policies in these regions have affected Burberry differently. For example, there was a huge drop in sale in Europe due to terrorist attack, as there was reduction in number of tourists. Other example we can look at is, China. Purchasing power fell because of the fight against corruption. But on the other hand, if we look into Brexit, it brought benefits to the company. Due to this, it enhanced the brand image and also brought in idea of British-ness to the company.

Economical

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Social

1. Different Communities prefer different styles: Burberry is spread all over the world. It is currently having 498 stores as of May 2016. So, the target customers are from various cultural background. They have different style preferences. Some of the customers prefer skimpy clothes whereas some of them wear reserved dressing. Hence, while distributing their products, Burberry have to look into the preferences of their customers based on the region in which they are. For this, they have come up with customizable scarves. In this provide thirty different colors and embroidered initials. With growing popularity of social media, they can use this platform for digital marketing. For example, Facebook, Twitter, Instagram, etc.

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Technological

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Legal

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Environmental

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