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Burlington Coat Factory SWOT & PESTLE Analysis

ID : 52767153| Sep 2020| 10 pages

COMPANY PROFILE -Burlington Coat Factory

Business Sector :Retail

Operating Geography :United States, North America, Global

About Burlington Coat Factory :

Burlington Coat Factory operates as a national retail chain in the United States. The company offers a broad selection of merchandise, ranging from women apparels’ and menswear to children’s clothing, furniture and accessories. Burlington also operates through its three smaller segments: Cahoes Fashion which offers off-price designer garments, MJM Designer Shoe and Super Baby Depot. Burlington Coat Factory is headquartered in Burlington, New Jersey and it offers a dynamic workforce of 40,000 people in 630 stores across 40 states as of 2020. The company was formerly known as Burlington Coat Factory which later rebranded to Burlington Stores. It was founded in 1972 by Monroe G. Milstein. Over the course of twenty years, the company witnessed exponential growth and development. Burlington consequently diversified into various apparel segments and grew instantaneously in the niche market. The company operates through its numerous subsidiaries: Burlington Coat Factory Warehouse of Reading, Inc; Burlington Coat Factory International, Inc; and LC Acquisition Corp. Burlington dominate the market by offering 65% discount on retail prices’ for their merchandise. In 2007, the company was diligently acquired by Bain Capital in a private transaction and went public again in 2008. Burlington has appeared on Fortune 500 lists for four years consecutively since 2016.
Burlington Coat Factory’s unique selling proposition or USP lies in being the third largest off-price retailer in the world. Its mission statement reads, “To reduce comparable store inventories, accelerate new store openings in a smaller store footprint, significantly increase its merchandising headcount, and grow key underdeveloped categories, e.g., Home and Ladies Apparel.”

Burlington Coat Factory Revenue :


USD 7,261 million – FY ended 1st February 2020 (y-o-y increase of 9.3%)
USD 6,643 million – FY ended 2nd February 2019

Competitive Analysis of Burlington Coat Factory

SWOT
PESTLE
The SWOT analysis for Burlington Coat Factory is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Strong portfolio of quality, on-trend brands
2. Proven long-term track record of consistent growth and performance
3. Widespread national footprint with a strong focus on real estate selection criteria
4. Differentiated off-price EDLP model
5. Efficient inventory management – enabling operating smaller sized stores in better quality locations
1. Lawsuits alleged on Burlington for false sales labelling, i.e. fake discounts
2. Allegations on third-party suppliers for double labelling
3. Heavy settlement charges for Fair Labor Standards Act (FLSA) lawsuits
4. Off-price players such as Burlington worst positioned in pandemic given sole reliance on store traffic returning
OpportunitiesThreats
1. Investments in technology and systems to drive growth
2. Expanding the retail store base to drive store sales growth
1. Heavy disruption caused due to Covid-19 on offline retail business
2. Major competition faced from large retailers, department & online stores
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Burlington Coat Factory

Strength

1. Strong portfolio of quality, on-trend brands: Burlington Coat Factory is considered as one of the leading and nationally recognized off-price retailers of high-quality branded apparel. The company carries an extensive selection of on-trend, quality brands available at great values. As for the fiscal year of 2019, Burlington carried a large and diversified portfolio of approximately 5,200 brands and the company expects the number to rise in the following years. The portfolio included mostly premium and moderate national brands, with up to 60% discounting with “invisible” pricing, that is, no overt in-store pricing signs or online/printed prices. Moreover, with the wide product breadth including family apparel and footwear, baby products, accessories, and home, the company maintained more fashion forward, broad and shallow product assortments.

2. Proven long-term track record of consistent growth and performance: Being a widely renowned leader in the off-price retailer category, Burlington Coat Factory has projected significant growth over the last few years. In the period between the fiscal years of 2013 and 2019, the company projected a CAGR of approximately 8.6% with net sales and EBITDA margins of 4,428 million dollars, 8.7% and 7,261 million dollars, 12.2% respectively, in 2013 and in 2019. Apart from this, since the year of 2008, Burlington has registered a 198% improvement in the parameter of comparable store inventory turnover. Moreover, if considered from the fiscal year of 2010, the company has recorded a CAGR of 7.9% and 12.4% in net sales and adjusted EBITDA respectively.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

Major Brands :

  • Character Socks
  • Buxom Makeup
  • Aldo
  • Tommy Hilfiger
  • Puma
  • Jessica Simpson
  • Calvin Klein
  • DKNY
  • Chinese Laundry
  • Goddess Glow
  • Bb Globe
  • Hawaiian Punch,
  • Polo Club
  • South Pole Jean Jacket
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Burlington Coat Factory Analysis Report

1.Burlington Annual Report – https://www.burlingtoninvestors.com/static-files/f8563fa0-bb58-432d-9c29-f5b6cbb40a70
2. Investor Presentation May 2020 – https://www.burlingtoninvestors.com/static-files/e03c8815-38fe-499d-90d4-f44bfe24a535
3. Burlington Stores Hit With Class Action Over Sale Labels – https://www.law360.com/articles/942388/burlington-stores-hit-with-class-action-over-sale-labels
4. Burlington Stores Stumbles -- and It's a Buying Opportunity – https://www.fool.com/investing/2019/03/11/burlington-stores-stumbles-buying-opportunity.aspx
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Burlington Coat Factory SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Burlington Coat Factory SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/burlington-coat-factory/ [Accessed 27 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Burlington Coat Factory SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

Copyright of Burlington Coat Factory SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Burlington Coat Factory SWOT & PESTLE Analysis
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