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Caleres Inc. SWOT and PESTLE Analysis

ID : 521233353| Feb 2023| 21 pages

COMPANY PROFILE -Caleres Inc.

Business Sector :Footwear

Operating Geography :United States, North America, Global

About Caleres Inc. :

Headquartered in Clayton, Missouri, United States, Caleres Inc. is an American footwear company founded in 1878 as Bryan, Brown and Company. On May 27, 2015, the company name was changed from Brown to Caleres. The company owns a variety of footwear brands which are as follows: Ryka, Allen Edmonds, Famous Footwear, Life Stride, Franco Sarto, Via Spiga, Vince, Carlos and Fergie Footwear. Initially the company was in St. Louis with only five skilled shoemakers from New York; later it grew quickly and became successful as Caleres Inc. As of early 2022 the number of employees in Caleres Inc. were 9,200 people. Caleres bagged a Hero Award at the 25th Annual Accessories Council Excellence (ACE) awards for making more than 240,000 masks for hospitals during the pandemic. Caleres Brands namely Famous Footwear and Vionic were rewarded in America’s Best Loyalty Programs.

Caleres Inc. has always seen the fitness and comfort of its customers. This is defined by Caleres mission statement “Inspire people to feel great ………feet first”. This helps to create sustainable value for all stakeholders. The USP or Unique selling point of Caleres Inc. is the distribution of footwear to more than 1,900 retailers in the U.S and Canada and more than 60 countries all around the world. Today Caleres Inc. is the most coveted footwear brands representing diverse lifestyle. It has a perfect fit and choice for all its customers and makes sure of meeting all the aspects of innovations and designs. In future it aims to be the most desired and strongest brand in the market.

Caleres Inc. Revenue :


US$ 2,777.6 million - FY ending 29th January 2022
US$ 2,117.1 million - FY ending 30th January 2021
US$ 2,921.6 million - FY ending 31st January 2020

Competitive Analysis of Caleres Inc.

SWOT
PESTLE
The SWOT analysis for Caleres Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Large and diversified product portfolio catering to different tastes
2. Well-known brand with strong retail presence
3. Good understanding of rapidly evolving consumer trends
4. Strong and consistent financial performance
1. Small percentage of revenue from private label merchandise
2. High dependence on products sourced from China
3. Brand exits and retail store closures to lead to lower sales
OpportunitiesThreats
1. Leverage opportunities in growing e-commerce sector
2. Enhance online platform to improve customer experience
3. Expanding global footprint to increase scale of business
1. Store closures due to pandemic
2. High competition in the footwear industry
3. Disruptions in supply chain leading to delayed inventory
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Caleres Inc.

Strength

1. Large and diversified product portfolio catering to different tastes: Caleres is a leading American footwear company with retail and wholesale presence along with a widespread e-commerce base. Caleres’ Famous Footwear segment is one of America’s leading family-branded footwear offering a wide variety of athletic and casual footwear. Some of the brands included in Famous Footwear’s portfolio are: Nike, Timberland, Skechers. Adidas, Crocs, Puma, etc. Apart from this, they also stock Caleres licensed and owned brands like Dr. Scholl’s Shoes, Blowfish Malibu, LifeStride, etc. Famous Footwear’s retail prices typically range from $20 to $260 and cater to a large customer base. Dr. Scholl’s is an iconic brand with roots in healthy living. The footwear brand has extended beyond US markets and has made its way into different parts of the world through numerous retail chains, mass merchandisers, online stores, etc. Vionic, acquired in 2018, is focused on creating contemporary comfort footwear using new technology in biomechanics to design shoes that provide utmost comfort without compromising on style. Blowfish Malibu sells women’s and children’s footwear and aims to capture the youthful spirit through their collection.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Leverage opportunities in growing e-commerce sector: The COVID-19 pandemic hit the entire world and took everyone by surprise. Retail businesses were one the most affected due to the physical customer engagement based nature of their business. Stores were forced to shut down in March 2020 in most parts of the US to control the spread of the virus. Europe was also greatly affected and most countries went into full or partial lockdowns that would not be lifted until the third fiscal quarter. Digital sales have been accelerating over the past few years due to better technological access and innovation; however, in Q1 2021, Caleres’ digital penetration increased by 26% compared to just 20% in Q1 2020. To leverage on this e-commerce revolution, Caleres has plans to improve its digital platform and include more customer friendly features like a new loyalty points program and replatformed e-commerce sites. Investing heavily in e-commerce now will surely reap.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Nine West
  • Shoe Dazzle
  • Genesco
  • Steve Madden
  • Browns
  • Clarks
  • Spartoo

Major Brands :

  • Famous Footwear
  • Allen Edmonds
  • Ryka
  • Vionic
  • Blowfish Malibu
  • Sam Edelman
  • Dr. Scholl’s Shoes
SWOT & PESTLE (combined)
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References used in Caleres Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://s24.q4cdn.com/205770246/files/doc_financials/2020/ar/2020-Annual-Report.pdf
2. Investor Presentation - https://investor.caleres.com/events-and-presentations/default.aspx
3. 70% of shoes sold in the US come from China. With new tariffs, the industry braces for a hit - https://www.cnbc.com/2019/08/02/new-tariffs-on-shoes-has-the-industry-bracing-for-a-hit.html
4. Consumer Spending and Its Impact on the Economy - https://www.thebalance.com/consumer-spending-definition-and-determinants-3305917
5. POLICY RESPONSES TO COVID-19 - https://www.imf.org/en/Topics/imf-and-covid19/Policy-Responses-to-COVID-19
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Caleres, Inc. SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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