Canada Goose SWOT and PESTLE Analysis

Strength

1. Widely recognized in film and entertainment industry: Canada Goose has been in strong partnerships with the film and entertainment industry for more than 20 years. It has been used as the outfits of cast and crew both on and off the camera. It is best known as the unofficial jacket of film crews anywhere when they need to shoot in cold. The film crews need gear that would keep them warm during those shoots and have always gone for Canada Goose for its excellent functionality and warmth that it provides. It has been spotted in many movies like Spectre, Manchester by the Sea, Maggie’s Plan, X-Men 2, Money Monster etc. Not just this, Canada Goose is also an official sponsor of many film festivals around the world like BUSAN International Film Festival, tiff etc. It keeps a strong focus on rising talent and independent filmmakers. Many Hollywood celebrities are also seen sporting Canada Goose outfits not just because of its exclusive style but also because of the fact that Canada Goose does its work right by focusing on being the best resource available. This also helps in hiking brand recognition and pumping up its popularity quotient. The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

1. Increasing counterfeit products would damage the brand reputation:The success of Canada goose has led to its products being duplicated by counterfeits. It has been very frequent and use of such products could eventually lead to negative brand image of the company. Fake products are seized regularly during global border crossings at customs office and are also found in websites and illegal online auctions as well as in flea markets around the world. Counterfeiting has been found dangerous in the analysis of the company who claims that these fake products use feather mulch or fillers which are coated in bacteria, fungus or mildew and pose significant health risk to consumers. Canada Goose in its web page has a certain feature to check if the website is authorized or not. This has been a correct measure to protect the customers from buying fake products from retailers who allegedly claim to sell genuine products. It also shows some differences that customers can spot between an original and fake product so as to distinguish and identify the original from its copy. The remaining section of “Threats” is available only in the 'Complete Report' on purchase.

Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Multiple initiative for sustainable internal operations: Canada Goose has been striving towards incorporating sustainable practices in all its operations. It has been trying to find better ways to care for the world. It is guided by the philosophy of “Less Waste. Fewer Resources. More Reuse.” It is determined to achieve more with less and serve humanity along with nature. It is committed towards net zero direct and indirect greenhouse gas emissions by 2025 or sooner. It also pledges to eliminate single use plastics in all the facilities owned or controlled by end of 2020. It also commits to offset its annual carbon footprint by 200% on the journey till 2025. The remaining section of “Environmental” is available only in the 'Complete Report' on purchase.