Carl Zeiss AG

    Carl Zeiss AG SWOT & PESTLE

    • Report

    • ID: 532310
    • 18 Pages
    • January 2021
    • Region: Europe
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    About Carl Zeiss AG

    Carl Zeiss AG is a German company that manufactures optical systems and optoelectronics. It was founded in Jena, Germany in 1846 and is currently headquartered in Oberkochen, Germany. It is a non-listed stock corporation incorporated under German law and parent company of the ZEISS Group. Carl Zeiss AG is the holding of all subsidiaries within Zeiss Group. At present, the ZEISS Group is represented in almost 50 countries. Over 31,000 employees worldwide work at around 30 production sites, 60 sales and service locations and 25 research and development facilities. The largest subsidiaries of Carl Zeiss AG are Carl Zeiss Meditec AG, Carl Zeiss Vision GmbH, Carl Zeiss SMT GmbH, Carl Zeiss IMT GmbH, and Carl Zeiss Microscopy GmbH. Optical devices, microscopes, binoculars, cameras, and eyeglass lenses are major products comprising Carl Zeiss's portfolio. Besides eyeglass lenses, camera and cine lenses, binoculars, and planetariums industries the company also finds its applications in the semiconductor, automobile engineering, biomedical research, and medical technology sectors. Zeiss also manufactures prime and zoom lenses for some film production, apart from making lenses for digital cinema and high-definition video.

Carl Zeiss’s mission statement reads “We uniquely enable healthcare professionals worldwide to improve the lives of their patients in ophthalmology, microsurgery and other medical growth sectors. We advance the standards of care with our proven medical technology and application competence. Together with our colleagues at sites all over the world, we work to achieve this goal on a daily basis.” The company’s vision statement reads “We are inspired by a clear Vision. We want to be the partner of choice for the doctors and health care professionals in our segments. Being a partner means that we always aspire to understand all aspects of our customers' requirements. We know how doctors, surgeons and medical assistants work and what challenges they face in their jobs. This enables us to help them be successful – at many levels. First and foremost, success means the optimal treatment of patients. Success, of course, can also mean being cost-efficient, achieving pioneering results as a scientist or offering what other doctors do not.”

    Business Sector

    Medical Equipment & Devices

    Operating Geography

    Germany, Europe, Global

    Revenue

    € 6.43 billion– FY ending 31st December 2024 (y-o-y growth of +11%)
    € 5.82 billion – FY ending 31st December 2023

    SWOT

    SWOT Matrix for Carl Zeiss

    Strength

    Weakness
    1. Diverse portfolio of products
    2. Successful mergers and acquisitions
    3. Strong focus on technology and innovation
    4. Continuous revenue growth of the company
    1. Dependence on the capital goods industry

    Opportunity

    Threat
    2. Emergence of 5G Technology
    3. Growth in the global optoelectronics market
    4. Future scope for EUV Lithography Market
    5. Growth of medical technology
    2. Slowing down of semiconductor manufacturing industry
    3. Innovation risks for the company
    4. Tough competition in the consumer segment

    Detailed SWOT Analysis of Carl Zeiss

    The detailed SWOT analysis for Carl Zeiss AG is presented below:

    Strength

     
    1. Diverse portfolio of products: From measuring technology to medical technology to all the ophthalmology-based solutions the company serves various industries including semiconductor, automobile engineering, biomedical research, and medical technology. It meeds the diversified needs of all these industries through an extensively large product portfolio including products like lithography optics, photomask systems, microscopes, eyeglass lenses, camera, cine lenses, binoculars, and many others. All of which are well distributed in the company's 4 segments namely Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets. The company's planetarium software is used in all sizes of projection equipment for the sky theatres, star theatres, and universe theatres. The extensively large array of products serves the company with a competitive advantage to corner the market.
    2. Successful mergers and acquisitions: The acquisition of IanTECH, Reno (USA) by Carl Zeiss Meditec in 2018, added new solutions for minimally invasive cataract surgery to the company’s portfolio and thus further strengthened its position as an innovation leader in ophthalmology. In April 2019, Carl Zeiss acquired GOM, a leading provider of hardware and software for automated 3D coordinate metrology headquartered in Braunschweig, Germany. GOM’s cutting-edge solutions for surface digitization is expected to strengthen ZEISS in this area. The company aims to significantly expand its offer in the field of industrial measurement technology and quality assurance with leading solutions for surface measurement and digitalization through the acquisition of GOM. The acquisition of SAXONIA Systems AG in March 2020, a specialist for customized software solutions, is also expected to realize digital projects of strategic significance in the whole ZEISS Group. The use of digital technologies is a key part of the ZEISS future business strategy and hence these acquisitions are believed to be very successful and effective for the company’s growth.

    Weakness

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    Opportunity

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    Threat

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    PESTLE

    PESTLE Matrix for Carl Zeiss

    Political

    Economic
    1. Impact of trade war between U.S and China
    1. Business impact of COVID-19

    Social

    Technological
    1. Promoting scientific and technological progress as a social responsibility
    2. Focus on Digital innovation
    3. Development of Multifunctional smart glass
    4. Use of deep learning for Image Segmentation in Microscopy

    Legal

    ENVIRONMENTAL
    2. Increasing regulatory requirements for commodities and materials
    3. Lawsuit against Carl Zeiss AG by Nikon
    4. Patent Infringement Lawsuit Against Signet Armorlite
    1. Promoting sustainable ways of business operations
    2. Material Selection to support environment sustainability

    Detailed PESTLE Analysis of Carl Zeiss

    The detailed PESTLE analysis for Carl Zeiss AG is presented below:

    POLITICAL

    1. Impact of trade war between U.S and China: U.S and China are in trade war through tariffs and control on imports and exports imposed to and from China. In 2015, the US banned the sale of Intel chips to Chinese entities over concerns of their use in supercomputers with potential military application. Since the ban, China has ordered the very same equipment used by Intel to develop its own chips – from ASML, the world-leading Dutch manufacturer of high-tech semiconductor lithography systems. ASML is concerned that its lithography systems could be subject to tightened US export control policies. This would negatively affect all companies involved in the company’s innovation ecosystem, which crosses EU internal borders. The growth of the European industry and jobs in more than a few EU member states would thereby be affected, also through (declining) tax revenues. Zeiss, being a partner of ASML, is also expected to be affected by these business developments. In the absence of leading US companies in high-tech markets, partnerships such as German–Chinese Innovation Partnership will flourish, which representatives of German industry have said will primarily strengthen Chinese competitors.

    ECONOMIC

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    SOCIAL

    This section is available only in the 'Complete Report' on purchase.

    TECHNOLOGICAL

    This section is available only in the 'Complete Report' on purchase.

    LEGAL

    This section is available only in the 'Complete Report' on purchase.

    ENVIRONMENTAL

    1. Promoting sustainable ways of business operations: There has been an increase in need and global awareness among organizations and consumers regarding sustainable business practices. ZEISS adheres to the global goal stipulated in the Paris Agreement of limiting global warming to below 2 degrees Celsius and has taken its own measures to achieve this target. In the fiscal 2018- 2019, the status quo was analysed in order to identify the main influencing factors for reducing carbon dioxide emissions. As part of risk management, the company regularly assesses the potential effects and opportunities associated with climate change. More specifically, this includes the possible impact of emissions trading, plans to introduce a CO2 tax and other regulatory developments. The company also monitors potential physical phenomena, like extreme weather conditions, which could affect its own sites as well as those of its suppliers. The Executive Board is aiming at making ZEISS’ energy consumption carbon-neutral by 2022. The company is planning to execute this by purchasing verifiably green energy and by offsetting emissions that cannot be prevented. Moreover, travel regulations were revised in favour of climate-friendly means of transportation and to offset flights taken as of fiscal year 2019/20. Since 2018, the ZEISS production facility in Brazil has been using energy from renewable sources to produce lenses. A total of approximately 10,600 MWh of renewable energies were used. Heat exchangers are being used at different sites so that it is possible to reuse the exhaust heat from production. Moreover, a 3D printing process for producing operating equipment was launched at one site and has achieved considerable energy savings compared to the lathing process formerly in place.

    More Info

    Major Competitors

    • Advanced Medical Optics, Inc.
    • Alcon, Inc.
    • Biolitec AGa

    Table of Contents

    • Company Overview
      • 1.1 About the Company
      • 1.2 Business Sector
      • 1.3 Operating Geography
      • 1.4 Revenue
    • SWOT Analysis
      • 2.1 SWOT Table/ SWOT Matrix
      • 2.2 SWOT Overview
      • 2.3 Detailed SWOT Analysis
      • 2.4 Strength, Weakness, Opportunity and Threat
    • PESTLE Analysis
      • 3.1 PESTLE Table/ PESTLE Matrix
      • 3.2 PESTLE Overview
      • 3.3 Detailed PESTLE Analysis
      • 3.4 Political, Economic, Social, Technological, Legal and Environmental
    • Appendix
      • 4.1 Major Competitors
      • 4.2 Business Sectors / Diversification
      • 4.3 References used to prepare this reports
    • Conclusion
      • 5.1 Closing thoughts
      • 5.2 Methodology used to prepare this report
      • 5.3 Copyrights and Disclaimer

      References and Copyright

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