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Carl Zeiss AG SWOT & PESTLE Analysis

ID : 52828053| Dec 2020| 15 pages

COMPANY PROFILE -Carl Zeiss AG

Business Sector :Medical Equipment & Devices

Operating Geography :Germany, Europe, Global

About Carl Zeiss AG :

Carl Zeiss AG is a German company that manufactures optical systems and optoelectronics. It was founded in Jena, Germany in 1846 and is currently headquartered in Oberkochen, Germany. It is a non-listed stock corporation incorporated under German law and parent company of the ZEISS Group. Carl Zeiss AG is the holding of all subsidiaries within Zeiss Group. At present, the ZEISS Group is represented in almost 50 countries. Over 31,000 employees worldwide work at around 30 production sites, 60 sales and service locations and 25 research and development facilities. The largest subsidiaries of Carl Zeiss AG are Carl Zeiss Meditec AG, Carl Zeiss Vision GmbH, Carl Zeiss SMT GmbH, Carl Zeiss IMT GmbH, and Carl Zeiss Microscopy GmbH. Optical devices, microscopes, binoculars, cameras, and eyeglass lenses are major products comprising Carl Zeiss's portfolio. Besides eyeglass lenses, camera and cine lenses, binoculars, and planetariums industries the company also finds its applications in the semiconductor, automobile engineering, biomedical research, and medical technology sectors. Zeiss also manufactures prime and zoom lenses for some film production, apart from making lenses for digital cinema and high-definition video.
Carl Zeiss’s mission statement reads “We uniquely enable healthcare professionals worldwide to improve the lives of their patients in ophthalmology, microsurgery and other medical growth sectors. We advance the standards of care with our proven medical technology and application competence. Together with our colleagues at sites all over the world, we work to achieve this goal on a daily basis.”
The company’s vision statement reads “We are inspired by a clear Vision. We want to be the partner of choice for the doctors and health care professionals in our segments. Being a partner means that we always aspire to understand all aspects of our customers' requirements. We know how doctors, surgeons and medical assistants work and what challenges they face in their jobs. This enables us to help them be successful – at many levels. First and foremost, success means the optimal treatment of patients. Success, of course, can also mean being cost-efficient, achieving pioneering results as a scientist or offering what other doctors do not.”

Carl Zeiss AG Revenue :


€ 6.43 billion - FY ending 30th September 2019 (y-o-y growth of +11%)
€ 5.82 billion - FY ending 30th September 2018

Competitive Analysis of Carl Zeiss AG

SWOT
PESTLE

The SWOT analysis for Carl Zeiss is presented below in a matrix followed by detailed analysis

StrengthsWeaknesses
1. Diverse portfolio of products
2. Successful mergers and acquisitions
3. Strong focus on technology and innovation
4. Continuous revenue growth of the company
1. Dependence on the capital goods industry
OpportunitiesThreats
1. Emergence of 5G Technology
2. Growth in the global optoelectronics market
3. Future scope for EUV Lithography Market
4. Growth of medical technology
1. Slowing down of semiconductor manufacturing industry
2. Innovation risks for the company
3. Tough competition in the consumer segment
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Detailed SWOT Analysis of Carl Zeiss AG

Strength

1. Diverse portfolio of products: From measuring technology to medical technology to all the ophthalmology-based solutions the company serves various industries including semiconductor, automobile engineering, biomedical research, and medical technology. It meeds the diversified needs of all these industries through an extensively large product portfolio including products like lithography optics, photomask systems, microscopes, eyeglass lenses, camera, cine lenses, binoculars, and many others. All of which are well distributed in the company's 4 segments namely Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets. The company's planetarium software is used in all sizes of projection equipment for the sky theatres, star theatres, and universe theatres. The extensively large array of products serve the company with a competitive advantage to corner the market.

2. Successful mergers and acquisitions: The acquisition of IanTECH, Reno (USA) by Carl Zeiss Meditec in 2018, added new solutions for minimally invasive cataract surgery to the company’s portfolio and thus further strengthened its position as an innovation leader in ophthalmology. In April 2019, Carl Zeiss acquired GOM, a leading provider of hardware and software for automated 3D coordinate metrology headquartered in Braunschweig, Germany. GOM’s cutting-edge solutions for surface digitization is expected to strengthen ZEISS in this area. The company aims to significantly expand its offer in the field of industrial measurement technology and quality assurance with leading solutions for surface measurement and digitalization through the acquisition of GOM. The acquisition of SAXONIA Systems AG in March 2020, a specialist for customized software solutions, is also expected to realize digital projects of strategic significance in the whole ZEISS Group. The use of digital technologies is a key part of the ZEISS future business strategy and hence these acquisitions are believed to be very successful and effective for the company’s growth.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

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Major Competitors :

  • Advanced Medical Optics, Inc.
  • Alcon, Inc.
  • Biolitec AG
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Carl Zeiss AG Analysis Report

1. Carl Zeiss annual report 2019 - https://www.zeiss.com/content/dam/corporate-new/annualreport/2018_19/download/international/annual_report_2018-19_zeiss_group.pdf?vaURL=www.zeiss.com/annualreport-download

2. Carl Zeiss sustanibility report FY2019 - https://www.zeiss.com/content/dam/corporate-new/about-zeiss/responsibility/download/sustainability-report_2018_2019.pdf

3. Groundbreaking for the ZEISS Innovation Hub @ KIT- https://www.zeiss.com/corporate/int/newsroom/press-releases/2018/new-site.html

4. ZEISS Captures Quality Data via 5G Standard for Networked Production - https://www.zeiss.com/metrology/about-us/press/pi-2019/zeiss-presentation-at-hannover-messe.html

5. Carl Zeiss About the company - https://www.zeiss.com/corporate/int/about-zeiss.html

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Carl Zeiss AG SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Carl Zeiss AG SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/carl-zeiss-ag/ [Accessed 18 Apr, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

Carl Zeiss SWOT and PESTLE analysis has been conducted by Shalmali Chakraborty and reviewed by senior analysts from Barakaat Consulting.

Copyright of Carl Zeiss SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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