Carrefour SWOT and PESTLE Analysis

Strength

1. Competitive advantage of a multi format strategy: Carrefour boosted its multi-format model with a focus on the development of convenience stores which included renovating stores, expanding and developing new formats. As of the end of 2022, the Group has about 13894+ convenience stores, 80 million customers using its e-commerce sites. Further, Carrefour is renovating its supermarkets by adapting its offering to the local area in every country where it operates. Improvements in customer satisfaction, which are a key component of its strategy, helped it gain market share in most of the host countries. The Group works through local partners who are establishing a network of stores under Carrefour banners throughout the Middle East, Africa, and other regions. All retail formats are available to Carrefour's clients, including soft discount, cash & carry, supermarkets, convenience shops, and hypermarkets. Customers have the choice of buying in-store, ordering online, having their products delivered to their homes, or picking them up from a sales outlet or a Drive. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

1. Footprint expansion in the Middle-East region: In the Middle East, Africa, and Eastern Europe in 2022, more than 100 Carrefour outlets opened, according to the CEO of Majid Al Futtaim Retail. Beginning in January of 2021, the first Carrefour store opened in Uganda, and in December 2021, the first store opened in Uzbekistan. Carrefour will accelerate its regional development in Saudi Arabia, Pakistan, and Egypt and keep double down on Africa, including Kenya, Uganda, and the announcement of a new firm. Additionally, Carrefour will increase its investment in the CIS countries of Georgia, Armenia, and Uzbekistan. Furthermore, Carrefour announced the launch of its first Gourmet shop in the area in Fifth Settlement in Downtown Katameya. In order to give the Egyptian community a premium experience, the new concept shop offers handcrafted, exclusive goods as well as seamless services. Carrefour Gourmet, which has over 7,000 items on display, specialises on fresh and gourmet foods at reasonable rates, making taste and refinement more accessible. Through creative product displays and cutting-edge technology, including a self-checkout system for efficiency and ease, the new shop improves the consumer experience. The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Anti-food waste initiatives: Food wastage is a major issue which concerns food and grocery retailers globally. The company is working with the stakeholders across the value chain including, suppliers, customers and the local administration to reduce food wastage. The company has 18 "anti-wastage coaches" across France which offer guidance to its customers on steps to prevent wastage. Carrefour is also the leading private donor to food banks and has donated the equivalent of 92 million meals to more than 1000 local food aid organizations across France. The company had also conducted an anti-wastage competition in France and selected two start-ups – FoPo and Too Good to Go for innovative initiatives. The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.