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Carvana SWOT and PESTLE Analysis

ID : 521262053| Feb 2023| 22 pages

COMPANY PROFILE -Carvana

Business Sector :Automotive Retail, E-commerce

Operating Geography :United States, North America, Global

About Carvana :

Ryan Keeton, and Ben Huston launched this business. Headquartered in Tempe, Arizona, is a holding business and an eCommerce platform that specialises in the purchase of used cars as well as the supply of a variety of convenient car purchasing options. It is divided into three sections: Vehicle Sales; Wholesale Vehicle Sales; and Other Sales and Revenue. Consumers can use the Company's platform to research and locate a vehicle, inspect it using 360-degree vehicle image technology, apply for finance and warranty coverage, buy the vehicle, and schedule delivery or pick-up, all from their desktop or mobile devices. Customers can get financing, finalise a purchase, and schedule delivery or pick-up online using the Company's transaction tools and web platform. In some marketplaces, consumers can also get their automobiles from a vending machine. Over 266 metropolitan markets are served by the company's in-house distribution network as of early 2023. Carvana has also been listed in Forbes’ 2022 Top 10 Best Large Employers list.

Carvana’s USP lies in it being the fastest growing online used automobile dealer in the United States and it was recently added to the Fortune 500 List for 2021, making it one of the list’s newest members. The mission statement of Carvana reads, "Our mission is founded in helping our clients improve the care that is delivered to patients by paving the way to value-based care models".

Carvana Revenue :


US$ 12.81 billion - FY ending 31st December 2021 (y-o-y growth 129%)
US$ 5.59 billion - FY ending 31st December 2020

Competitive Analysis of Carvana

SWOT
PESTLE
The SWOT analysis for Carvana is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. The company has a pooled inventory system which provides a wider choice to customers.
2. It has a vertically integrated e-commerce platform
3. It is a leading e-commerce platform for buying and selling used cars and has sold more than 5,00,000 vehicles.
4. The company provides a no pressure, no-haggle experience with a 7-day return policy.
5. Optimized logistics network with strong fulfillment experience
1. Slow revenue growths and increase in net losses.
2. The company does business only in United States.
3. It only has an e-commerce platform unlike its competitors who have an omnichannel model
4. Dependence on third party information technology
5. Test drive before purchasing a vehicle is not available
OpportunitiesThreats
1. E-commerce spending on automotive car is increasing.
2. During the Covid era, the 100 percent online buying process and the touchless delivery process provides scope for increase in sales.
3. Restrictions on long distance flight travel have increased the need of road trips, providing scope for potential growth.
1. The company faces intense competition.
2. Sales is dependent upon the access to desirable vehicle inventory.
3. Carvana is already fairly saturated in the U.S., further expansion might not be fruitful.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Carvana

Strength

1. The company has a pooled inventory system which provides a wider choice to customers: Automobiles differ in size, colour, model, price, age, style among various other features. Customers exhibit differing tastes, budget, style and purchasing goals which require dealers to maintain a large inventory. As of December 2021, Carvana offers customer a pooled inventory of over 7,300 high quality used vehicles on their website. The company uses proprietary algorithms to optimize their inventory acquisition based upon data of customer behaviour and the extensively used vehicle market. The company maximises the wide range of cars it provides to customers in any location by the nationally inventory pooled system. There is a higher likelihood that customers are able to find a car according to their requirements and choices. This provides a competitive advantage as traditional dealers are only able to provide a limited range for vehicle selection compared to Carvana.

2. It has a vertically integrated e-commerce platform: The vertically integrated e-commerce platform provides the company with the control of all critical operations and transaction elements facilitating a fast and consistent user experience. The company has control over the algorithms that helps it to determine the vehicles that are made available to the customer, the prices of these vehicles, the financing terms, vertical service contracts and GAP waiver coverage option provided to customers and the trade-in values that the company offers. The control of the company over the logistics infrastructure provides customers specific, fast and reliable deliveries and pick-ups. The e-commerce platform of the company provides a lower and differentiated cost structure providing the best-in-class buying and selling experience. The traditional dealers and technology enable auto platforms do not provide these facilities and only the company’s end to end model enables it to provide superior solution while reducing costs of operating and to provide better products and services.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Cars360 Inc.
  • Carvana Group LLC
  • Carvana Shipping and Delivery, LLC
  • Carvana Auto Receivables, LLC
  • Carvana, LLC
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Carvana SWOT & PESTLE Analysis Report

1. Annual Report 2021 - https://investors.carvana.com/~/media/Files/C/Carvana-IR/documents/ar-new/CVNA-2021-annual-report.pdf
2. Annual Report 2020 - https://investors.carvana.com/~/media/Files/C/Carvana-IR/documents/ar-new/CVNA-2020-Annual-Report.pdf
3. Carvana Co Class A (CVNA) - https://www.fidelity.co.uk/factsheet-data/factsheet/US1468691027USD-carvana-co/key-statistics
4. You Won’t Find A Bargain With Carvana - https://www.forbes.com/sites/greatspeculations/2020/09/10/you-wont-find-a-bargain-with-carvana/?sh=110f9e123922
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Carvana SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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