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catch.com.au SWOT & PESTLE Analysis

ID : 521256053| Jun 2022| 21 pages

COMPANY PROFILE -catch.com.au

Business Sector :E-Commerce

Operating Geography :Australia, New Zealand, Global

About catch.com.au :

Catch.com.au Pty Ltd (herein after referred to as Catch) is an Australian e-commerce marketplace and a part of Wesfarmers Group. Its headquarters is at Melbourne, Australia. Catch was founded by Gabby Leibovich and Hezi Leibovich in Melbourne in 2006. Initially, it used to resell products bought from third-party suppliers through eBay. It soon launched catchoftheday.com.au where it sold a number of heavily discounted products and introduced a new deal every day. Catch was an early pioneer and innovator of the deals of the day online retail model in Australia. In June 2019, it was acquired by Wesfarmers Group for $230 million as part of the strategic plan of Wesfarmers group to boost their e-commerce retail market. It is now a part of Kmart group of businesses within Wesfarmers group which include Kmart, Target, and now Catch. Catch’s business model comprises of two parts, i.e, first-party retail and Catch Marketplace. To support its high-volume e-commerce business, Catch.com.au has chosen Blue Yonder's cloud-based warehouse management system (WMS) and labour management solution. One of Blue Yonder's WMS implementation partners, Open Sky Group, will assist in the design, configuration, and deployment of both solutions. In Q1 2022, a new fulfilment centre opened in Sydney in response to rising e-commerce demand.

The USP of Catch.com is that it is ranked 10th position in Australia e-commerce & shopping marketplace. Catch’s vision is to be the trusted destination where Australians start their shopping journey. The business leverages its unique Australian brand identity to engage its customers with an emphasis on range, value and the shopping experience.

catch.com.au Revenue :


€528 million– FY ending 30th June 2021 (y-o-y growth 45%)
€364 billion – FY ending 30th June 2020

Competitive Analysis of catch.com.au

SWOT
PESTLE
The SWOT analysis for Catch.com.au is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Leading E-commerce platform in Australia that provides access to large number of brands on its platform and has 200000+ subscribers.
2. Operates both as a low-price daily deal website and marketplace for sellers.
3. Owns and operates several original brands like brand exclusive, the home etc. through acquisitions.
4. Company has a strong digital presence and executes smart digital strategies to drive growth.
5. Strong delivery network covering wide range of locations and options for store pickup at partner stores.
1. The company is still unprofitable despite operating for 16 years.
2. Company is present only in Australia and New Zealand which are small markets.
3. Involved in several disputes in the past and it may harm the reputation of the company in future.
OpportunitiesThreats
1. Implement digitalization in operations to build a strong supply chain.
2. Capture the growing e-commerce market in Australia.
1. Changing regulations of the Australian e-commerce market can affect the company.
2. Increasing competition in the Australian e-commerce market can affect the market share of the company.
3. Labor shortages may affect operations of the company.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of catch.com.au

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. The company is still unprofitable despite operating for 16 years: Catch.com.au is one of the leading e-commerce companies in Australia. The company was setup in 2006. The online marketplace is all set to record another period of loss in its business operations in the competitive e-commerce environment. The business was acquired by Wesfarmers in 2019 for $230 million. The total losses of the company are due for before tax (EBT) loss of $43-45 million in the six months to 31 December 2021. This is only $1 million shy of its losses for the entire FY21 calendar year. The company had processed around $973 million transactions in FY 2021 due to a boom in the e-commerce segment driven by covid-19. Wesfarmers, the parent company of the business claimed that the latest loss reflected the company’s continued investment in the Catch's team, technology, marketing and capabilities to support long-term growth. However, a sharp drop in gross transaction volume (GTV) growth also contributed to the losses which changed from 41 per cent in FY21 to just 1 per cent. The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

1. Implement digitalization in operations to build a strong supply chain: Catch.com.au is one of the leading e-commerce businesses in Australia and is operating since 2006 through a single fulfilment centre based in Victoria. Due to surging Australian e-commerce demand, the company is opening a new fulfilment centre in Sydney in Q1 2022. This new fulfilment centre is a part of the company’s long-term strategy and will enable Catch to serve customers more quickly and efficiently. Catch has selected Blue Yonder as its digital partner to provide cloud-based warehouse management system (WMS) and labor management solution to support its high-volume e-commerce business. This digital transformation solution will help the company to improve its customer services through increase in efficiency. It will also reduce the cost for the company and will help in driving employee engagement. The company should focus on improving its supply chain to drive growth and increase efficiency. This can be achieved through digital transformation. The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in catch.com.au SWOT & PESTLE Analysis Report

1. Key eCommerce Australia Statistics Essential to Business Development in 2022 - https://blog.commissionfactory.com/ecommerce-marketing/analysis-of-australian-ecommerce-statistics
2. AUSTRALIAN ECOMMERCE REVENUE TO REACH US$32 BILLION BY 2023 - https://esw.com/whitepapers/australian-ecommerce/
3. Supply chain digital transformation: How and why it matters to your organization? - https://appinventiv.com/blog/digital-transformation-in-supply-chain-management/
4. Catch.com.au to Digitally Transform Supply Chain with Blue Yonder - https://www.businesswire.com/news/home/20210728006104/en/Catch.com.au-to-Digitally-Transform-Supply-Chain-with-Blue-Yonder
5. 3 Ways to Improve Supply Chain with Automation in 2022 - https://research.aimultiple.com/supply-chain-automation/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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catch.com.au SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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catch.com.au SWOT & PESTLE Analysis
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