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Cathay Pacific SWOT & PESTLE Analysis

ID : 52160953| May 2022| 21 pages

COMPANY PROFILE -Cathay Pacific

Business Sector :Aviation

Operating Geography :Asia, Hong Kong, Global

About Cathay Pacific :

Cathay Pacific, established in 1946 is an international airline registered and based in Hong Kong. From the past 7 decades, the airline is deeply dedicated to its home base and is extensively contributing to developing. Hong Kong as one of the world’s leading international aviation centers. The company offers scheduled passenger and cargo services to over 212 destinations in 53 countries and territories. The company provides scheduled air passenger, cargo services, airline catering, ramp and passenger handling, ground-handling, cargo and aircraft maintenance services. Dragonair which has been rebranded as Cathay Dragon is a regional airline and is a registered and a wholly owned subsidiary of Cathay Pacific. The company is also member of the oneworld global airline alliance and Cathay Dragon, Cathay Pacific’s sister airline, is an affiliate oneworld member. As of early 2022, Cathay Pacific Group employed 21,600 people worldwide of which 17,700 people are employed in Hong Kong.

Cathay Pacific’s Vision and Mission statement reads “Our vision is to be the world’s best airline. Being the best means that we always strive to excel in everything we do. Our dynamic team provides the highest quality service so that our customers are happy they chose Cathay Pacific.”

The USP or Unique selling proposition of Cathay Pacific signifies being the flag carrier of Hong Kong and the world's largest cargo carrier. It has made sturdy investments to develop Hong Kong as the world’s leading international aviation center and biggest international cargo terminal in the world.

Cathay Pacific Revenue :


HK $ 45,587 million - FY ending 31st Dec 2021(y-o-y growth of -2.9%)
HK $ 46,934 million - FY ending 31st Dec 2020
HK $106,973 million - FY ending 31st Dec 2019

Ownership / Major shareholders :

As of December 2020, the ownership distribution for the top 5 shareholders of Cathay Pacific is as follows:
1) Swire Pacific Ltd. (45.0%)
2) Air China Ltd. (30.0%)
3) Government of Qatar (Qatar Airways) (9.94%)
4) Norges Bank Investment Management (0.53%)
5) Dimensional Fund Advisors LP (0.38%)

Competitive Analysis of Cathay Pacific

SWOT
PESTLE
The SWOT analysis for Cathay Pacific is presented below in the SWOT Matrix followed by detailed analysis report:
Strengths
Weaknesses
1. Strong presence across regions leading to increased synergies of operations
2. Huge fleet and mix of aircrafts leading to optimum utilization of fleet based on demand conditions
3. Code sharing agreements along with membership in OneWorld alliance
1. Weak financials due to high leverage leading to difficulty in raising future finance
2. Future finance leases liabilities leading to limited scope for future expansion
Opportunities
Threats
1. Emerging market growth 1. Emerging market growth potential which would be the future growth driver for the company
2. Technology backed services leading to improved operations and reduced costs
3. More expansion in air freight sector in cargo hubs like Dubai
4. Partnership with home-grown brands will add value to the company
1. Intense competition in both domestic and international segments
2. Volatility in jet fuel prices which is significant operating expense for the company
3. Regulatory issues pertaining to continuing operations in both domestic and international segments
4. Impact of Covid-19 pandemic
5. Eyeing e-business leadership by making strategic investments
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Cathay Pacific

Strength

1. Strong presence across regions leading to increased synergies of operations: The company has operations in six regions: North Asia which consists of Hong Kong, China Mainland, Japan, Korea and Taiwan, India, Middle East, Pakistan and Sri Lanka, Southwest Pacific and South Africa, Southeast Asia, Europe and North America. An expansive presence in geographies helps the company to create synergy in its network with wider reach and options for the customers without complex code sharing agreements with other airlines. It also helps the company to create brand awareness among different markets along with limiting exposure to one particular market events.

2. Huge fleet and mix of aircrafts leading to optimum utilization of fleet based on demand conditions: The company has diverse fleet of aircrafts totaling 201 in numbers which include a mix of Airbus and Boeing aircraft. Such a mixture helps the company in optimum utilization of facility based on demand conditions. The mixture of long and short haul aircrafts helps in reduction of operating costs along with increased flexibility in deployment of aircrafts. Also, the average age of aircrafts is eight years which results in lesser maintenance and operating cost for the company along with improving the air time for the aircrafts in service resulting in better profitability. Going forward we expect the company to save in fuel and maintenance cost due to induction of fuel-efficient aircrafts.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Hong Kong Airlines
  • HK Express
  • Air Hong Kong
  • Hong Kong Air Cargo Carrier Limited
  • Etihad airlines
  • Malaysian Airlines
  • Emirates
  • Singapore Airlines
  • Thai Airways
  • Bangkok Airways
  • Jet Airways
  • Air India
  • Air China
  • China Airlines
  • Asiana Airlines
  • Japan Airlines

Major Brands :

  • Cathay Pacific
  • Cathay Dragon
  • Cathay Pacific Catering Services (HK) Limited
  • Cathay Pacific Services Limited
  • Cathay Holidays Limited

Key Business Segments / Diversification :

Cathay Pacific
Passenger transport (Airline) Cargo transport (Airline) Aircraft ramp handling services(Non-airline)
Ground handling(Non-airline) Catering (Non-airline)

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
DragonairAirlines2006AcquisitionDragonAir was acquired for $1.05 million and with this deal Cathay Pacific would increase its flight network on the Chinese Mainland. From the two routes that it was previously operating on, Cathay Pacific would now be able to operate on all of the 23 routes under Dragonair.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
1) Strategic tools like SWOT and PESTLE help analyze major internal and external factors influencing the airline industry at large, specifically Cathay Pacific.
2) The SWOT and PESTLE report constitutes of SWOT Matrix and PESTLE Matrix to obtain a quick glimpse of the internal and external strategic factors accompanied by detailed analysis.
3) The SWOT Analysis of Cathay Pacific reveals the company's major strengths and opportunities from its external environment that can be consolidated to further strengthen the company. The report also bestows intelligence on Cathay Pacific's internal weaknesses and external threats.
4) Review of strategic initiatives that were taken by Cathay Pacific, to attain a competitive advantage over its rivals and achieve a sustainable position in such a highly competitive environment.
5) Cognizance of current technological trends in the aviation industry and its influences on the Cathay Pacific.
6) The PESTLE analysis of the airline industry helps to understand the constituents that impact the aviation market.
7) The PESTLE/ PESTEL/ STEEPL Analysis covers a comprehensive analysis of all external factors, specifically of influencers like political, economic, social, technological, legal and environmental and highlights their outcome on the operation of Cathay Pacific.
8) Intelligence on Cathay Pacific's business model and business diversification. It further expands into the key business segments and gives an elaborate view of the business case study.
9) A concise case of Cathay Pacific’s founders, headquarters, turnover, revenue, subsidiaries, and employee strength. This is accompanied by a comprehensive company analysis to obtain insights into company information, company profile, business model, business strategy, and marketing strategy.
10) Holistic information on Cathay Pacific's share price, mergers and acquisitions, strategic partnerships and alliances that the company subscribed to accomplish its business aims or synergies.
11) Study of Cathay Pacific’s USP or unique selling proposition, mission statement, and vision statement that the company has envisioned to excel in the aviation industry.
12) A peek into the Cathay Pacific's chief performance indicators, core values, success factors, value proposition, and core competencies.

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References used in Cathay Pacific SWOT & PESTLE Analysis Report

1. 2020 Annual Report - https://www.cathaypacific.com/content/dam/cx/about-us/investor-relations/interim-annual-reports/en/2020_cx_annual_report_en.pdf
2. 2019 Annual Report - https://www.cathaypacific.com/content/dam/cx/about-us/investor-relations/interim-annual-reports/en/annual_report_2019_eng.pdf
3. Cathay Pacific Airways Limited Annual Report 2018 - https://www.cathaypacific.com/content/dam/cx/about-us/investor-relations/interim-annual-reports/en/2018_annual_report_en.pdf
4. Financial Briefings - https://www.cathaypacific.com/cx/en_IN/about-us/investor-relations/financial-briefings.html
5. Announcements - https://www.cathaypacific.com/cx/en_IN/about-us/investor-relations/announcements.html

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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