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Cebu Pacific Air Inc. SWOT & PESTLE Analysis

ID : 521290153| Jul 2022| 21 pages

COMPANY PROFILE -Cebu Pacific Air Inc.

Business Sector :Aviation

Operating Geography :Philippines, Asia, Global

About Cebu Pacific Air Inc. :

Cebu Pacific Air Inc. is a Philippine low-cost carrier with headquarters at Terminal 2 at Mactan-Cebu International Airport in Lapu-Lapu City, Metro Cebu, Philippines. It is the oldest low-cost airline in Asia. It provides regular flights to both domestic and foreign locations. Its principal hubs are Cebu and Manila, with emphasis on cities in Cagayan de Oro, Clark, Davao, Kaligo, Iloilo, and Zamboanga. The airline was founded in August 1988, and it began flying in March 1996. JG Summit Holdings subsequently purchased Cebu Air, Inc. Both scheduled air travel and cargo services are offered. The fleet of the company consists of the Airbus A320CEO, A330CEO, A320Neo, ATR 72-600, ATR Freighter, and ATR 72-500. Through its partners, Cebu Pacific offers tours, hotel reservations, cruises, and car rental services. Additionally, the business offers services for managing sporting goods, hiring cars, and trip insurance. In addition to places in the US and the Middle East, Cebu Pacific also flies to several additional cities in the Asia-Pacific region. In June 2022, Cebu Pacific Air carried out the world premiere of Phoenix Adarna, the newest IP for Tencent Games' PlayerUnknown's Battlegrounds (PUBG) MOBILE. The airport and in-flight experiences, which featured Adarna-themed costumes, quiz contests, and the distribution of gifts, made the flight the first of its kind in Southeast Asian aviation history.

The unique selling proposition of Cebu Pacific Air is that it is the top airline in the Philippines, with service to over 60 domestic and foreign locations in 14 nations, including Australia, China, Japan, Singapore, and the United Arab Emirates. The mission statement of the company reads,” It's time everyone flies.” Cebu Pacific brings people together through safe, affordable, reliable, and fun-filled air travel. We are committed to innovation and excellence in everything we do. We are an employer of choice providing opportunities for professional and personal growth".

Cebu Pacific Air Inc. Revenue :


₱ 15,741 million - FY ending 31st December 2021 (y-o-y growth -30%)
₱ 22,618 million - FY ending 31st December 2020

Competitive Analysis of Cebu Pacific Air Inc.

SWOT
PESTLE
The SWOT analysis for Cebu Pacific Air is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. It is Philippine’s largest air carrier
2. Strong and extensive domestic network
3. Extensive and convenient digital products and services
4. Fuel-efficient and sustainable fleet
5. Strong long-term liquidity on the back of strong fundraising in 2021
1. Limited international network of flights and destinations
2. Increased loss despite an exponential increase in passenger operations in 2022
3. Reduced workforce with more than 40% reduction in employees
OpportunitiesThreats
1. High growth rate for air cargo market
2. Aviation industry showing signs of recovery
1. Higher global fuel price could lead to higher costs and lower margins
2. Philippine Peso is projected to depreciate even further
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Cebu Pacific Air Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. High growth rate for air cargo market: While the Covid pandemic spelled doom for commercial passenger airlines, the cargo airlines and their operators saw an increase in their business. Cargo airlines’ profits increased by 9% in the first year of pandemic, i.e, 2020. Globally, there were only 5 airlines which posted profits for the year of 2020 and they were all cargo carriers. In June 2021, the growth in air cargo volume reached 9.9% which was the highest in 4 years. June 2021 was also the 14th consecutive month where there was an increase in the demand of air cargo. For the year 2021, the overall air cargo volumes increased by 18.7% year on year which was the second-best yearly performance since 1990. This upward trend is continuing this year also. In February 2022, the demand of air cargo increased by 2.9% compared to February 2021.

Cebu Pacific Air group is the largest Philippian domestic cargo carrier with a market share of 46%. It is also the only passenger airline in the Philippines with dedicated cargo aircrafts. Cargo flights brought in a revenue of ₱6.5 billion which surpassed even the pre pandemic levels. For the fourth quarter of 2021, the reported cargo sales were ₱2.2 billion which was 54% higher than the pre-pandemic level. As the air cargo market increases even further, the company can use its current dominant position to strengthen its hold and bring in even more revenue.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Cebu Pacific Cargo
  • Cebfare Bundles
  • Ceb Biz
  • Ceb Travelsure
  • Ceb Flexi
  • Ceb Transfers
  • Cebhealth Protect
SWOT & PESTLE (combined)
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References used in Cebu Pacific Air Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://cebupacificair.a.bigcontent.io/v1/static/2022-0510-CebuPacific-AR2021_FA
2. Cebu Pacific strengthens domestic network to support recovery efforts - https://www.cebupacificair.com/pages/about/press-releases/2021-CebuPacific-strengthens-domestic-network-to-support-recovery-efforts
3. Philippines loosens COVID-19 restrictions in capital region - https://www.arabnews.com/node/1962471/world
4. Inflation sizzles to 5.4% in May, moving further away from target - https://www.philstar.com/business/2022/06/07/2186660/inflation-sizzles-54-may-moving-further-away-target
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Cebu Pacific Air Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/cebu-pacific-air/ [Accessed 07 Dec, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Cebu Pacific Air Inc. SWOT and PESTLE analysis has been conducted by Sohil Sankalp and reviewed by senior analysts from Barakaat Consulting.

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