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Charter Communications SWOT & PESTLE Analysis

ID : 52539753| Sep 2020| 15 pages

COMPANY PROFILE -Charter Communications

Business Sector :Telecommunications and media

Operating Geography :USA, North America

About Charter Communications :

Charter Communications (NASDAQ:CHTR) is a leading broadband communication company and the second largest after Comcast in the US. This American telecommunications and mass media company is headquartered in Stamford, Connecticut, United States. They provide a full range of broadband services, including Spectrum Tv, video entertainment, Spectrum Internet, Spectrum Voice and Spectrum Business. All these services are customizable and cost effective solutions to business organizations. Charter’s advertising sales services are sold under the Spectrum Reach brand. Charter gets an edge over its competitors by providing high quality customer services and customizations of all sorts. As of 2019, they have their footprint across 41 states in the United States of America and they boast of 28.1 million telephone connections and internet customers with 98,000 Charter employees. Charter excels in providing top notch video online delivery services which differentiates them from its competitors. These services can be customized and are available on all platforms like TV, tab, laptops and mobile phones. They provide Ultra HD quality streaming services. Charter has recently acquired Bright House networks and Time Warner Cable and this has further increased their expanse.
Charter Communications’ USP or unique selling point lies in being the second-largest cable operator in the United States by subscribers, after Comcast, and third largest pay TV operator behind Comcast and AT&T. Charter is America’s fastest growing TV, internet and voice company, achieved growth through innovation and acquisitions of cable properties. Charter Communications mission statement reads "To provide value to its customers by offering high quality communication services, continually improving customer care, and unwavering commitment of its employees."

Charter Communications Revenue :


$43,634 - FY ending 31st Dec, 2018
$41,581 - FY ending 31st Dec, 2017

Competitive Analysis of Charter Communications

SWOT
PESTLE
The SWOT analysis for Charter Communications is presented below:
Strengths
Weaknesses
1. Leader in telephone and Internet services
2. Supreme customer service and satisfaction
3. Wide geographic footprint
4. Strong comeback after Integration
1. Dependence on third part service providers and licensors
Opportunities
Threats
1. The Spectrum Advantage
2. Competitive pricing with new features.
3. Internet based video delivery services
1. Losing potential customers in face of rigid competition
2. Transitioning advertising trends
3. Changing state and federal regulations
4. Challenging technology patents and rights
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Charter Communications

 

Strength

1. Leader in telephone and internet services: With approximately 28.1 million telephone customers, Charter is a leader in telephone services. Charter has a dedicated customer relationship management department to achieve a high level of customer satisfaction and good brand equity and has also built a reliable distribution network that can reach majority of its potential market. They are the second largest cable operator in the United States and the leading company in broadband communication services providing video, internet and voice services. They have recently launched Spectrum as an all-rounder service on mobile platform. They also sell video and online advertising inventory to local and regional advertising customers and fiber delivered communications and information technology solutions to larger customers. They own and operate regional and local sports, and news channels. Charter boasts of a high capacity, two-way telecommunications network which encompasses 50 million households and many SMEs across the United States. They also offer wireless internet services which include Wi-Fi services. About 250 million devices are expected to be wirelessly connected through their network. The wireless connections are focused more on homes.

2. Supreme customer service and satisfaction: Charter’s core strategy is to use their network to deliver high quality products and services at competitive prices. They have combined this with simple and easy to understand pricing and packaging. This makes their customer base grow further, whilst they sell their core services like mobile internet and video and voice services to each customer. They execute this strategy by managing their operations throughout in a consumer friendly and cost-efficient manner. This includes insourcing of almost all their customer care and field operations workforces, which leads to an unmatched quality of service delivery. The insourced operating model significantly increases the cost of field operations and customer care but the higher quality of the insourced labor service significantly reduces the volume of service transactions per customer. As these keep reducing, Charter is able to provide customers rates of services at a very competitive front and is able to provide greater value to customers than its competitors. This combination of providing high quality service and competitive pricing is what keeps them at the top of their game. This combination also helps reduce transactions performed per customer relationship and yields higher customer satisfaction. This leads to lowering of the churn rate and reduces costs of acquiring newer customers. They have also modified their customer services to allow increased interaction with customers including on the website and chat forums and facilities of self-installation which is hassle free. Charter offers a lot of flexibility in terms of selecting the services customers want to avail. This kind of freedom not only leads to customer retention but also leads to new customer attraction.

3. Wide geographic footprint: Through its years of network exchanges, as well as bolt-on and large-sized acquisitions, Charter boasts of capturing formidable positions in several of the most valuable U.S. television and broadband markets, including Alabama/Georgia, California, and New England. Charter has presence in over 41 states of the United States. They have 28.1 million customer relationships including internet and telephone customer connections. They witness over 50.1 million estimate passing. These figures are not just indicative of Charter’s presence in the markets of United States but also speak about its broad expanse and reach. The reach is also very definitively expressed in these figures. The company has made a great effort in the integration of Bright House networks and Time Warner cable into one Charter Communications. The former was purchased for roughly $10.5 billion in cash and stock, and gave Charter increased coverage in the Midwest and several regions in Florida. The Time Warner deal provides Charter with a dominant foothold in New York City and transforms it into California’s leading cable provider. These acquisitions and subsequent integrations allow Charter to have a strong hold over its competitive territory.

4. Strong comeback after Integration: After the recent acquisitions of Bright House networks and Time warner cable about two years back, Charter has exercised subsequent integration efforts to unite all into one Charter Communications. The integration was difficult but despite all changes that they have made to their people, core processes and operations in the last one and a half years, they have been able to avoid customer disruption and they have ensured that their core business continues to grow quickly and there is no subsequent downslide. Their revenues from the previous year have grown from $40,023 million to $41,581 million which is approximately 4% growth they witnessed in fiscal 2017. Their EBITDA grew about 6% from $14.464 million to $15,301 million in the year 2017. Their customer base has also significantly increased by 4% to become 28.1 million in the year 2017. All these growth parameters indicate that despite the integration based difficulties, Charter Communications has been growing for the past two years consistently and there is no significant slowing of growth as well. This showcases their planning and muscle invested in seamless integration and transitioning.

Weakness

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Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

Key Business Segments / Diversification :

Charter Communications
Broadband Cable television Digital cable Digital telephone
Home security Internet security HDTV
Internet VoIP phone
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Check Out Analysis of Other Relevant Companies

References used in Charter Communications SWOT & PESTLE Analysis Report

1. Chartered Communications Annual Report 2018- https://ir.charter.com/static-files/c6af1cf1-7a43-4c40-a6e4-86bf1dc31de3

2. Chartered Communications Investors Overview- https://ir.charter.com/investor-overview

3. Tax reform windfall: These companies are hiking pay, delivering bonuses-https://www.foxbusiness.com/markets/tax-reform-windfall-these-companies-are-hiking-pay-delivering-bonuses

4. How Cable Companies Are Using Data to Compete With Digital- https://digit.hbs.org/submission/how-cable-companies-are-using-data-to-compete-with-digital/

5. How consumers are reacting to Spectrum's digital cable TV upgrade-https://www.pressconnects.com/story/money/2018/03/23/how-spectrum-digital-conversion-affects-cable-customers/439098002/

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SWOT & PESTLE.com (2021). Charter Communications SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/charter-communications/ [Accessed 08 Dec, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Charter Communications SWOT and PESTLE analysis has been conducted by Richa Shrivastav and reviewed by senior analysts from Barakaat Consulting.

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