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China Unicom Limited SWOT and PESTLE Analysis

ID : 521253353| Feb 2023| 21 pages

COMPANY PROFILE -China Unicom Limited

Business Sector :Telecommunications

Operating Geography :Hong Kong (China), Asia, Global

About China Unicom Limited :

China Unicom Ltd. is a holding company that, through its subsidiaries, provides phone, broadband, and mobile data services, as well as data and internet application services. The company is headquartered in Hong Kong, China. On February 8, 2000, the corporation was established. It began as a wireless paging and GSM mobile operator and now offers a variety of services in mainland China, including a statewide GSM mobile network, long-distance, local calling, data transmission, Internet services, and IP telephony. The Company's telecommunications network reaches across China and connects to the rest of the world. It offers mobile broadband, fixed-line broadband, mobile voice, fixed-line voice, ICT, data communications, and other value-added services. China Unicom continues to promote the transformation of its channel model and improve its online and offline integrated operation capabilities in order to create a smart, open, and integrated channel ecosystem through measures such as focusing on middle interface touchpoints, integrating online and offline services, and cross-industry ecological cooperation, in order to create a smart, open, and integrated channel ecosystem. As of early 2022, China Unicom employees 242,500 people.

China Unicom's Unique Selling Point or USP lies in it being the world's fifth-largest mobile service provider by subscriber base. The mission statement of the company reads, "The Company is committed to being a creator of smart living trusted by customers, connecting the world to innovate and share a good smart living, improving the quality of products and services continuously to fulfil customer needs".

China Unicom Limited Revenue :


RMB 327.85 billion - FY ending 31st Dec 2021 (y-o-y growth 7.9%)
RMB 303.84 billion - FY ending 31st Dec 2020

Competitive Analysis of China Unicom Limited

SWOT
PESTLE
The SWOT analysis for China Unicom is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Focus on AI, cloud computing, 5G, Big Data and IoT makes China Unicom an industry and innovation leader
2. Top Five leading companies in the telecoms Industry with 22% market share of 5G subscribers, top three telecoms company in China
3. Growth rates in Revenues, Profits and Dividend per share is higher than industry average
4. Enhanced growth quality and profitability sustainably through active transformation and
in-depth mixed-ownership reform
5. 5G subscriber packager penetration is higher than Industry average
1. Adverse impact on customer acquisition, business development and network deployment
2. High Number of low-value customers
OpportunitiesThreats
1. Adopt customized strategy based on the geographical features to maintain steady growth of broadband business
2. Expansion to rural areas through introduction of 3G
3. Expansion in innovative technology in education and healthcare nation-wide
1. Government service obligations result in unprofitable services
2. China Unicom is being delisted from NYSE soon
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Detailed SWOT Analysis of China Unicom Limited

Strength

1. Focus on AI, cloud computing, 5G, Big Data and IoT makes China Unicom an industry and innovation leader: China Unicorn has successfully achieved 5G network “co-build co-share”, effectively enhancing edges and returns. Increased focus on advanced technology differentiates China Unicom as a telecom company. In 2019, China Unicom achieved commendable results in the 5G network co-build co-share, with over 50 cities carrying network sharing, while base stations in 31 provinces were activated for sharing. China Unicom along with China Telecom co-built and co-shared approximately 20,000 base stations, and China Unicom saved approximately RMB3.5 billion in investment.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • China Telecom
  • China Mobile
  • China Tower
  • Reliance Communication
  • American Movil
  • KDDI
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References used in China Unicom Limited SWOT & PESTLE Analysis Report

1. Annual Results - https://www.chinaunicom.com.hk/en/ir/presentations/pre210311.pdf
2. Why government policy has a bigger impact on China’s telecoms industry than market competition - https://www.scmp.com/tech/china-tech/article/2077810/why-government-policy-has-bigger-impact-chinas-telecoms-industry
3. China Unicom says no 'justifiable grounds' for US ban - https://telecom.economictimes.indiatimes.com/news/china-unicom-says-no-justifiable-grounds-for-us-ban/89173783
4. China’s Economy to Face Serious Problems, Warns Report - https://www.india.com/business/china-economy-news-china-economy-in-trillion-china-economic-growth-data-china-economy-2021-china-economy-2020-4692515/
5. 5G Infrastructure Market to Reach $80.06 Billion by 2027; Rising Demand for Seamless Connectivity will Provide Impetus to Market Growth, says Fortune Business Insights™ - https://www.globenewswire.com/news-release/2021/06/23/2251461/0/en/5G-Infrastructure-Market-to-Reach-80-06-Billion-by-2027-Rising-Demand-for-Seamless-Connectivity-will-Provide-Impetus-to-Market-Growth-says-Fortune-Business-Insights.html#:~:text=filingsmedia%20partners-,5G%20Infrastructure%20Market%20to%20Reach%20%2480.06%20Billion%20by%202027%3B%20Rising,says%20Fortune%20Business%20Insights%E2%84%A2
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