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Chipotle Mexican Grill SWOT and PESTLE Analysis

ID : 52306853| Feb 2023| 14 pages

COMPANY PROFILE -Chipotle Mexican Grill

Business Sector :Restaurants and Food

Operating Geography :North America, United States

About Chipotle Mexican Grill :

Chipotle Mexican Grill, Inc. along with its subsidiaries which operates Mexican Grill restaurants, is a Delaware corporation. An American fast casual restaurant chain which serves tacos, burritos, salads and burrito bowls as a focused menu. The company is presently headquartered in Denver, CO & has presence in countries like USA, France, Canada, Germany, etc. The company has more than 2,200 restaurants in the United States, 29 international restaurants and 23 restaurants in operation in other non-Chipotle concepts. The Company categorizes its restaurants as end-caps (at the end of a line of retail outlets), in-lines (in a line of retail outlets), free-standing or other. The company is currently headed by its Founder & CEO Steve Ells & company’s stocks are traded on NYSE under symbol CMG.

Chipotle Mexican Grill Revenue :


$4.86 billion - FY ending Dec 30 2018 (y-o-y growth 8.5%)
$4.48billion– FY ending Dec 30 2017

Competitive Analysis of Chipotle Mexican Grill

SWOT
PESTLE
The SWOT analysis for Chipotle Mexican Grill is presented below:
Strengths
Weaknesses
1. Focused menu with customization.
2. Fresh ingredients & preparation from scratch.
3. Aggressive store expansion.
4. Strong financials.
5. Responsibly grown meat & produce.
6. Company owned stores.
1. Questions on food safety.
2. Slow throughputs.
3. Dependence on US market.
Opportunities
Threats
1. International Expansion.1. Low Cost competitors.
2. Threat of losing customers.
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Detailed SWOT Analysis of Chipotle Mexican Grill

Strength

This section is available only in the complete report on purchase.

Weakness

1. Questions on food safety: Be it reporting of mice in Chipotle in Dallas, outbreak of norovirus or outbreak of E.Coli through Chipotle stores, the company has been in news constantly for wrong reasons & has raised questions with respect to food safety. This has affected the stock & revenues along with the reputation of Chipotle worldwide.

2. Slow throughput: In many Chipotle’s restaurants due to slow throughput customers face frustrating long queues which has always been a weak point in Chipotle’s diner surveys.  But lately, some of that waiting around is because of slower throughput.

3. Dependence on US markets: The Company has huge dependence on US market with over 2200 chains in US itself & only 7-30 in each of the other countries. In case of an economic slowdown in US, the company can suffer huge losses as the price sensitivity will increase & most customers would shift to low price options.

Opportunity

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Threat

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Chipotle Mexican Grill SWOT & PESTLE Analysis Report

1. Chipotle Mexican Grill Revenues 2006-2018 - https://www.statista.com/statistics/221457/chipotle-total-revenue/

2. Chipotle Mexican Grill Annual Report 2018- http://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_CMG_2018.pdf

3. Chipotle Mexican Grill Annual Report 2017 - http://www.annualreports.com/HostedData/AnnualReportArchive/c/NYSE_CMG_2017.pdf

4. Chipotle Mexican Grill Company Profile - https://money.cnn.com/quote/profile/profile.html?symb=CMG

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2025). Chipotle Mexican Grill SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/chipotle-mexican-grill/ [Accessed 28 Apr, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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