COMPANY PROFILE -Chipotle Mexican Grill
Business Sector :Restaurants and Food
Operating Geography :North America, United States
About Chipotle Mexican Grill :
Chipotle Mexican Grill, Inc. along with its subsidiaries which operates Mexican Grill restaurants, is a Delaware corporation. An American fast casual restaurant chain which serves tacos, burritos, salads and burrito bowls as a focused menu. The company is presently headquartered in Denver, CO & has presence in countries like USA, France, Canada, Germany, etc. The company has more than 2,200 restaurants in the United States, 29 international restaurants and 23 restaurants in operation in other non-Chipotle concepts. The Company categorizes its restaurants as end-caps (at the end of a line of retail outlets), in-lines (in a line of retail outlets), free-standing or other. The company is currently headed by its Founder & CEO Steve Ells & company’s stocks are traded on NYSE under symbol CMG.
Chipotle Mexican Grill Revenue :
$4.86 billion - FY ending Dec 30 2018 (y-o-y growth 8.5%)
$4.48billion– FY ending Dec 30 2017
Competitive Analysis of Chipotle Mexican Grill
The SWOT analysis for Chipotle Mexican Grill is presented below:
Strengths | Weaknesses |
1. Focused menu with customization.
2. Fresh ingredients & preparation from scratch.
3. Aggressive store expansion.
4. Strong financials.
5. Responsibly grown meat & produce.
6. Company owned stores.
| 1. Questions on food safety.
2. Slow throughputs.
3. Dependence on US market. |
Opportunities | Threats |
1. International Expansion. | 1. Low Cost competitors.
2. Threat of losing customers.
|
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Detailed SWOT Analysis of Chipotle Mexican Grill
Strength
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Weakness
1. Questions on food safety: Be it reporting of mice in Chipotle in Dallas, outbreak of norovirus or outbreak of E.Coli through Chipotle stores, the company has been in news constantly for wrong reasons & has raised questions with respect to food safety. This has affected the stock & revenues along with the reputation of Chipotle worldwide.
2. Slow throughput: In many Chipotle’s restaurants due to slow throughput customers face frustrating long queues which has always been a weak point in Chipotle’s diner surveys. But lately, some of that waiting around is because of slower throughput.
3. Dependence on US markets: The Company has huge dependence on US market with over 2200 chains in US itself & only 7-30 in each of the other countries. In case of an economic slowdown in US, the company can suffer huge losses as the price sensitivity will increase & most customers would shift to low price options.
Opportunity
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Threat
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The PESTLE/PESTEL Analysis for Chipotle Mexican Grill is presented below:
Political | Economic |
1. Tariff on Mexican imports. | 1. Growth directly proportional to US economy growth. |
Social | Technological |
1. Health Conscious Consumers.
2. Changing dining habits.
| 1. Digital security issues. |
Legal | Environmental |
1. Changes in regulations affecting restaurant operators.
2. Under close supervision of FDA.
| 1. Sustainability on rise.
2. Energy management systems (EMS) at Chipotle.
|
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Detailed Pestle Analysis of Chipotle Mexican Grill
Political
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Economic
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Social
1. Health conscious consumers: : People in US and other markets have become highly health conscious & are looking for restaurants that serves food that is both- healthy & tasty. Chipotle is one of those fast-casual chain which is catering to such target consumers by serving food that is healthy, made from scratch & using traditional cooking methods.
2. Changing dining habits: Because of widening income gap between high-income groups & middle- income groups in US, there is growth in number of people visiting fine dining & fast casual restaurants like Chipotle & Panera Bread. And, there is decrease in traffic in quick service restaurants like McDonald’s, Burger King, etc.
Technological
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Legal
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Environmental
1. Sustainability on rise: With growing consumer awareness, there is a rising demand for sustainably sourced food. At some restaurants in US, the restaurant-goers can even view the sustainability rankings of restaurants, measuring their practices throughout supply chain. Chipotle Mexican Grill was branding itself with sustainably sourced food products. With more restaurants using the same thing, Chipotle Mexican Grill might lose the edge.
2. Energy management systems (EMS) at Chipotle: Chipotle has installed energy management systems in its stores in 32 states. These systems control HVAC (heating, ventilation & air conditioning) units, managing the temperatures in kitchens & dining rooms. With the help of these systems, Chipotle claims to reduce 13% energy use at EMS locations.
On purchase the Chipotle Mexican Grill SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Chipotle Mexican Grill SWOT & PESTLE Analysis Report
1. Chipotle Mexican Grill Revenues 2006-2018 - https://www.statista.com/statistics/221457/chipotle-total-revenue/
2. Chipotle Mexican Grill Annual Report 2018- http://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_CMG_2018.pdf
3. Chipotle Mexican Grill Annual Report 2017 - http://www.annualreports.com/HostedData/AnnualReportArchive/c/NYSE_CMG_2017.pdf
4. Chipotle Mexican Grill Company Profile - https://money.cnn.com/quote/profile/profile.html?symb=CMG
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Chipotle Mexican Grill SWOT analysis has been conducted by Prerna Pathre and reviewed by senior analysts from Barakaat Consulting.
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