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Chipotle Mexican Grill SWOT and PESTLE Analysis

ID : 52306853| Apr 2019| 14 pages

COMPANY PROFILE -Chipotle Mexican Grill

Business Sector :Restaurants and Food

Operating Geography :North America, United States, France, Canada, Germany.

About Chipotle Mexican Grill :

Chipotle Mexican Grill, Inc. along with its subsidiaries which operates Mexican Grill restaurants, is a Delaware corporation. An American fast casual restaurant chain which serves tacos, burritos, salads and burrito bowls as a focused menu. The company is presently headquartered in Denver, CO & has presence in countries like USA, France, Canada, Germany, etc. The company has more than 2,200 restaurants in the United States, 29 international restaurants and 23 restaurants in operation in other non-Chipotle concepts. The Company categorizes its restaurants as end-caps (at the end of a line of retail outlets), in-lines (in a line of retail outlets), free-standing or other. The company is currently headed by its Founder & CEO Steve Ells & company’s stocks are traded on NYSE under symbol CMG.

Chipotle Mexican Grill Revenue :

$ 3.9 billion – FY ending 2016

Competitive Analysis of Chipotle Mexican Grill

The SWOT analysis for Chipotle Mexican Grill is presented below:
1. Focused menu with customization.
2. Fresh ingredients & preparation from scratch.
3. Aggressive store expansion.
4. Strong financials.
5. Responsibly grown meat & produce.
6. Company owned stores.
1. Questions on food safety.
2. Slow throughputs.
3. Dependence on US market.
1. International Expansion.1. Low Cost competitors.
2. Threat of losing customers.
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Detailed SWOT Analysis of Chipotle Mexican Grill


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1. Questions on food safety: Be it reporting of mice in Chipotle in Dallas, outbreak of norovirus or outbreak of E.Coli through Chipotle stores, the company has been in news constantly for wrong reasons & has raised questions with respect to food safety. This has affected the stock & revenues along with the reputation of Chipotle worldwide.

2. Slow throughput: In many Chipotle’s restaurants due to slow throughput customers face frustrating long queues which has always been a weak point in Chipotle’s diner surveys.  But lately, some of that waiting around is because of slower throughput.

3. Dependence on US markets: The Company has huge dependence on US market with over 2200 chains in US itself & only 7-30 in each of the other countries. In case of an economic slowdown in US, the company can suffer huge losses as the price sensitivity will increase & most customers would shift to low price options.


This section is available only in the complete report on purchase.


This section is available only in the complete report on purchase.

SWOT & PESTLE (combined)
Complete Report
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Check out analysis of other relevant companies

References used in Chipotle Mexican Grill Analysis Report


1.Chipotle Annual Report

2. Here is Chipotle’s plan to win customers back this year-

3. A year after food safety scares, Chipotle has new set of problems-

4. A Look Back at Chipotle’s Sales and the US Economy-

5. Impact of Changing Dining Preferences in the U.S. On Chipotle Mexican Grill-

6. Most Chipotle restaurants hacked with credit card stealing malware-

7. Legal Issues for operators to watch in 2017-

8. US Restaurants Ranked for Sustainability in New National Survey - The Minute-

9. This Is What Trump's Tariff on Mexican Goods Could Mean for Chipotle-

10. EMS at Chipotle-

Copyrights and Disclaimer

Chipotle Mexican Grill SWOT analysis has been conducted by Prerna Pathre and reviewed by senior analysts from Barakaat Consulting.

Copyright of Chipotle Mexican Grill SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Chipotle Mexican Grill SWOT and PESTLE Analysis
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