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Citrix Systems Inc. SWOT and PESTLE Analysis

ID : 521005653| Feb 2023| 18 pages

COMPANY PROFILE -Citrix Systems Inc.

Business Sector :Information Technology- Cloud Computing and Software

Operating Geography :United States, North America, Global

About Citrix Systems Inc. :

Citrix Systems, Inc. is an American multinational software company. It provides server, application and desktop virtualization, networking, software as a service (SaaS), and cloud computing technologies. The company's products are claimed to be in use by over 400,000 clients worldwide. Critix was founded by Ed Iacobucci in 1989 in Richardson, Texas. In the beginning, the company developed remote access products for Microsoft operating systems and licensing source code from Microsoft and has been in partnership with it since then. Citrix came to prominence as an industry leader in thin client technology by the year 1990 and started enabling purpose-built devices to access remote servers and resources. The first initial public offering by the company was launched in 1995, while it experienced large revenue increases between 1995 and 1999. Critix is headquartered in both Fort Lauderdale, Florida and Santa Clara, California, and has subsidiary operations in California and Massachusetts, along with additional development centers in Australia, Canada, Denmark, Germany, India, and the United Kingdom. Lacobucci moved the company to his former home of Coral Springs, Florida by following its initial setup and development. Originally the company was named Citrus, but had to change its name after an existing company claimed trademark rights. The name Citrix is a portmanteau of 'Citrus' and 'UNIX'. The company creates software which allow the individuals of an enterprise to work and collaborate remotely regardless of device or network. The main areas in which the company works, are desktop and apps; Desktop as a Service (DaaS); networking and cloud; and Software as a service (SaaS).
Critix's Unique Selling Proposition or USP lies in being a leading American multinational software company whose client base includes 99% of the Fortune 100, and 98% of the Fortune 500. Citrix has been recognized as a Leader in the IDC MarketScape: Worldwide Virtual Client Computing 2019-2020 Vendor Assessment. Critix's mission statement reads “At Citrix, our mission is to deliver the experience, security and choice our customers need to spend less time managing technology and more time harnessing it to deliver a compelling employee experience that transforms business results.”

Citrix Systems Inc. Revenue :


$ 3.23 billion - FY ending 31st December 2020 (y-o-y growth 7.3%)
$ 3.01 billion - FY ending 31st December 2019 (y-o-y growth 13.5%)
$ 2.97 billion - FY ending 31st December 2018

Competitive Analysis of Citrix Systems Inc.

SWOT
PESTLE

The SWOT analysis for Citrix Systems is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Substantive presence in the government sector
2. Diversified customer base reducing customer and vertical dependency
3. Technological partnerships with all the global brands in the industry
4. Amplification of the business through robust R&D program
1. Low presence in media and content sector
2. Lack of product diversification
3. Debt servicing may require significant cash, impacting business
OpportunitiesThreats
1. Customer base to expand among startups through cloud computing
2. Government Sector penetration through cloud computing
3. India has been the fastest growing cloud computing market
4. Expanding existing footprint with general purpose Workspace, Analytics, and Security solutions
5. Wrike acquisition to accelerate growth
1. Competition from established firms
2. Changes into subscription-based services and cloud services poses risk of revenue downfall
3. Cyber-attacks can hamper business growth and create issues
4. Dependence on Third Party Vendors for cloud services may affect business
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Detailed SWOT Analysis of Citrix Systems Inc.

Strength

1. Substantive presence in the government sector: Citrix Systems has a complete range of turnkey products ready to serve the government and public service sector around the world. Citrix Cloud Government is the application dedicated for the datacenters in the government sector only. It gives solutions to public service institutions related to cloud computing, datacenters operations and management, citizen service portals and communications. Renowned government bodies like Abu Dhabi Municipality, City of Pori, Florida Department of Health, Italian Ministry of External Affairs, Registers of Scotland, etc. prefer to use Citrix tools to ease out governance. Citrix finds customer base in law enforcement, communication of staffs and citizens, income and payments, taxation and many other departments of Government bodies to ensure swift, seamless and secured flow of information. Citrix boasts of more than 20 government bodies using products and services of Citrix for e-governance.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Competition from established firms: The arena of cloud computing is seeing many renowned players battling . The names of the competitors are VMware, Okta, Box, Dropbox, AWS Workspaces, Nutanix, MobileIron, Microsoft, Google Cloud, Cisco and Oracle. Many of the competitors have a larger presence among consumers due to several free services and product and service diversification; such as AWS Workspaces has advantage of other offerings of Amazon such as, delivery services, entertainment, online shopping, etc. Similarly, Microsoft too has many other services apart from Azure. The competitive edge of Citrix is automation of many services for every individual user, security of data with innovative ways of its control, availability in all kinds of operating systems and robust customer support protocols. However, with increasing indulgence and collaborations of competitors, advantages of Citrix could be imitated. Thus, Citrix has the responsibility to increase industry collaborations and come up with innovative products.

The remaining section of “Threat” is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Sapho, Inc- November 2018
  • Cedexis, Inc.- February 2018
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References used in Citrix Systems Inc. SWOT & PESTLE Analysis Report

1. Financial & Business overview 2020 - https://investors.citrix.com/~/media/Files/C/Citrix-IR/documents/presentation/2020/General-Investor%20Deck_Dec20.pdf
2. 2020 Annual Report - https://investors.citrix.com/~/media/Files/C/Citrix-IR/documents/annual-reports/2020/2020-annual-report-and-2021-proxy.pdf
3. How cloud computing and storage can help startups? - https://medium.com/@FedakV/how-cloud-computing-and-storage-can-help-startups-bf8b30cc0bc0
4. Global Cloud Computing Market in Government Sector - Key Insights by Technavio - https://www.businesswire.com/news/home/20180319006013/en/Global-Cloud-Computing-Market-Government-Sector--
5. INDIA IS AMONGST THE FASTEST GROWING AND EVOLVING CLOUD MARKETS IN THE WORLD. - https://www.enterpriseitworld.com/news/india-is-amongst-the-fastest-growing-and-evolving-cloud-markets-in-the-world/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Citrix Systems Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Citrix Systems Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/citrix-systems/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Citrix Systems SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw from IISWBM, Kolkata and reviewed by senior analysts from Barakaat Consulting.

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