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Cogeco Inc. SWOT and PESTLE Analysis

ID : 521207453| Feb 2023| 21 pages

COMPANY PROFILE -Cogeco Inc.

Business Sector :Telecommunications

Operating Geography :Canada, North America

About Cogeco Inc. :

Cogeco Inc. is a diversified holding company, operating primarily in communication and media sectors. The Canadian company is headquartered at Montreal, Quebec with approximately 3800 employees at its helm as of June 2021. It was found in 1957 by Henri Audet. The company has two major parts which operate under the names of Cogeco Communications Inc. and Cogeco Media. Cogeco Communications Inc. is further divided into two units namely Cogeco Connexion and Atlantic Broadband. Cogeco provides its customers a wide selection of telecommunication products and services which include cable, radio, television broadcasting, telephone and Internet services in Canada and USA. Cogeco Connexion is the company’s unit operating in Canada. It is the second largest cable operator in Ontario and Québec with regards to the number of its cable service customers. Atlantic Broadband, the company’s US unit provides similar service in 11 states of the country. It is headquartered at Quincy, Massachusetts. Together these units own 2,982,402 primary service units in Canadian and American Broadband Services. They serve about a 1000 communities in both the countries. Cogeco Media has ownership of 23 radio stations and a news agency namely, Cogeco News. The subsidiary is in charge of their operations as well. Cogeco Communications , received a prestigious inclusion in The Sustainability Yearbook 2022, presented by S&P Global for its excellence in implementing best ESG business practices. It featured, for a third consecutive year among the world's 100 most sustainable corporations according to Corporate Knights in 2022.
Cogeco’s vision is to become an organization that provides its stakeholders the best and most sustainable value from its operations. Its mission is to bring communities together via means of great communication and entertainment experiences. Cogeco’s Unique Selling Proposition or USP lies in its commitment to address the digital divide between large urban centres and regional areas by expanding its reach through network investments.

Cogeco Inc. Revenue :


CAD 2,384 million - FY ending 31st August 2020 (y-o-y growth 2.2%)
CAD 2,332 million - FY ending 31st August 2019

Competitive Analysis of Cogeco Inc.

SWOT
PESTLE
The SWOT analysis for Cogeco Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strategic acquisitions helped in expansion across geographies
2. Only broadband company with significant presence in both USA and Canada
3. Continuous investment in infrastructure
4. Consistent high profit operations among peers
1. System troubles impacting service reputation
2. Marketing capabilities are easily surpassed by competitors
OpportunitiesThreats
1. New venture of IPTV to cater to modern TV subscribers
2. Increased use of broadband services during pandemic
3. Hybrid Mobile Network Operator model can increase reach
1. Tendency to opt for streaming services over traditional broadcast
2. High vertical integration between service providers and content creation studios
3. Possible discontinuation of popular services due to appeal against wholesale code
4. Continuous reduction in landline telephony
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Detailed SWOT Analysis of Cogeco Inc.

Strength

1. Strategic acquisitions helped in expansion across geographies: Cogeco has been actively carrying out merger and acquisition deals over the years to expand their operations. For instance it recently acquired DERYtelecom which rankd third as per market share in the province of Québec. Cogeco was able to add a customer base of 100,000 with this transaction. Similar acquisitions of iTéract Inc by Cgeco Connexion of Canada and Thames Valley Communications by Atlantic broadband provider resulted in increase of customer bases in Canada as well as USA. Majority of these acquisitions are asset based. This helps the firm to gain in the infrastructure along with the market share. In the time of pandemic this strategy has proved to be useful as it has led to organic growth of the company in those markets. The firm has successfully integrated these businesses to realise the synergy.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. New venture of IPTV to cater to modern TV subscribers: IPTV has been around for years. Cogeco has launched this service recently in January 2021.IPTV basically broadcasts through the internet connection. It gives the customers the choice of viewing TV as per their personalized schedule. After observing the current trend of subscribers who want more flexibility with their experience, IPTV can turn out to be the savior of television. It will help the corporation to migrate its existing cable TV customers in a smooth manner. They will show acceptability to this transition as the added costs will be minimal. The existing TV sets and computers can easily be used to utilize the IPTV services. The young population that prefers OTT compared to traditional television will find it quite convenient to use IPTV. This shift will enable the corporation to continue the use of its expertise and existing channel network.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Cogeco Connexion
  • Atlantic Broadband
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References used in Cogeco Inc. SWOT & PESTLE Analysis Report

1. Cogeco 2020 ANNUAL REPORT - https://www.annualreports.com/HostedData/AnnualReports/PDF/TSX_CGO_2020.pdf#page=6
2. Cogeco working to restore reputation for service with system troubles fixed: CEO - https://archive.canadianbusiness.com/business-news/cogeco-working-to-restore-reputation-for-service-with-system-troubles-fixed-ceo/
3. Cogeco reporting internet problems due to vandalism - https://windsor.ctvnews.ca/cogeco-reporting-internet-problems-due-to-vandalism-1.5294224
4. Cogeco Reports Strong Performance For The First Quarter Of Fiscal 2021 - https://www.newswire.ca/news-releases/cogeco-reports-strong-performance-for-the-first-quarter-of-fiscal-2021-874619585.html
5. Cogeco gets into IPTV game - https://mediaincanada.com/2021/01/19/cogeco-gets-into-iptv-game/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Cogeco Inc. SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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