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Coinbase Global Inc. SWOT and PESTLE Analysis

ID : 521351453| Feb 2023| 21 pages

COMPANY PROFILE -Coinbase Global Inc.

Business Sector :Crypto-finance

Operating Geography :United States, North America, Global

About Coinbase Global Inc. :

Coinbase Global, Inc., is a cryptocurrency trading platform based in the United States. With no physical headquarters, Coinbase is a remote-first firm. The company was established in 2012 by Brian Armstrong and Fred Ehrsam. It is a financial technology firm that specialises in end-to-end financial infrastructure and software. Its main goal is to create a crypto economy, which is a transparent financial system powered by crypto and based on crypto assets, which are digital assets created using blockchain technology. Its platform enables 43 million retail consumers from over 100 countries, as well as 7,000 institutions and 115,000 ecosystem partners, to participate in the crypto-economy. The company provides a primary bank account for retail consumers to invest in, store, spend, earn, and use crypto assets. It offers a one-stop shop for hedge funds, money managers, and businesses to access crypto markets through improved trading and custody technology. The Corporation provides a platform with technology and services that enable developers, merchants, and asset issuers to create applications that use crypto protocols, participate in crypto networks, and securely take cryptocurrency as payment. Coinbase in August 2022 announced a partnership with Blackrock which will enable Blackrock’s Aladdin institutional clients with access to digital currencies.

Coinbase Global, Inc's USP lies in its being the largest cryptocurrency exchange in the United States by trading volume. The mission statement of the company reads, "To increase economic freedom in the world”.

Coinbase Global Inc. Revenue :


$7.8 billion - FY ending 31 December 2021 (y-o-y growth 550%)
$1.28 billion - FY ending 31 December 2020

Competitive Analysis of Coinbase Global Inc.

SWOT
PESTLE
The SWOT analysis for Coinbase Global Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Firmly established in the crypto-exchange market as one of the biggest firms in USA
2. Early player in the market giving it long-term network in various sectors
3. Strong financial position lends competitive edge
4. High product opportunities are advantageous
5. Diversified & cutting-edge product portfolio
6. Intuitive product design reducing customer complexity
1. High product volatility renders Coinbase Global Inc. vulnerable
2. Glitches in its website have hampered credibility
OpportunitiesThreats
1. Rising rates of crypto-adoption is advantageous for more activity
2. Increasingly popular platforms and products in crypto-economy developed at Coinbase
3. Increasing attraction towards digital assets may increase trading
1. Increasing regulations from the Federal Reserve and US Congress may harm volume
2. Volatility of cryptocurrency may impact profits
3. Steadily decreasing value of stock following tightening of crypto regulations by Fed
4. Decreased trading activity in mini crypto winter slows growth at Coinbase
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Coinbase Global Inc.

Strength

1. Firmly established in the crypto-exchange market as one of the biggest in USA: Founded in 2012, Coinbase Global Inc. has become the biggest crypto-exchange platform in the United States of America. It has more than 73 million verified users, a quarterly volume trade value of $327 billion and boasts of assets worth $255 billion on its platform. This signifies its firm footing in the crypto-exchange market. Coinbase is also a global company with remote-first working approach, and currently operates in 100+ countries with more than 2700 employees. One of the first of its kind, Coinbase has now become an important decision-maker in the workings of the crypto-exchange market. It also invests in other fintech companies such IppoPay to provide a boost to the evolving technology of the crypto-economy.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Binance
  • Kraken
  • UPHOLD
  • Gemini

Major Brands :

  • Coinbase Cloud
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies

References used in Coinbase Global Inc. SWOT & PESTLE Analysis Report

1. Annual report - https://s27.q4cdn.com/397450999/files/doc_downloads/2022/04/COIN-Annual-Report.pdf
2. Crypto Prices Move More in Sync With Stocks, Posing New Risks - https://blogs.imf.org/2022/01/11/crypto-prices-move-more-in-sync-with-stocks-posing-new-risks/
3. American Politicians Are Infatuated With Crypto - https://www.bloomberg.com/news/newsletters/2021-11-08/eric-adams-bitcoin-and-american-politicians-infatuation-with-crypto
4. Coinbase: Crypto Is Here To Stay - https://seekingalpha.com/article/4478325-coinbase-crypto-is-here-to-stay
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Coinbase Global Inc. SWOT and PESTLE analysis has been conducted by Riti Bhattacharyya and reviewed by senior analysts from Barakaat Consulting.

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