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Coles Group Limited SWOT & PESTLE Analysis

ID : 528253| Dec 2019

COMPANY PROFILE -Coles Group Limited

Business Sector :Retail

Operating Geography :Australia

About Coles Group Limited :

Founded in 1914, Coles has grown large to be one of the largest Australian supermarket chains. It operates mostly in the form of retail and departmental stores helping the Australians buy products which are even cheaper than 2009 prices. It has a workforce of more than 99,000 team members working on diversified business; starting from retail products of food and liquor on one hand to online selling of products and services like insurances on the other. It was acquired by Wesfarmers in late November, 2007

Coles Group Limited Revenue :

AU $38 billion (FY ending 30 June 2015)

Ownership / Major shareholders :

Coles is a division of the Australian Company Wesfarmers, which was formed after the Coles Group was acquired by the company in the year 2007. The division started functioning in November of the same year. Wesfarmers bought the company for $19.3 billion, known to be one of Australia’s biggest takeovers in the corporate sector.

Competitive Analysis of Coles Group Limited

SWOT
PESTLE
The SWOT analysis for Coles Group Limited is presented below:
StrengthsWeaknesses
1. 2nd largest player in the grocery sector in Australia
2. Cost saving products & services
3. Consumables sold are indigenous in nature.
4. Sustainability & Environmental friendly business
5. Effective CSR
1. Persistent problems from the suppliers.
2. Management issues.
OpportunitiesThreats
1. Private Label Strategy
2. Growth opportunity in the national liquor market.
3. Insurance & Finance Sector opportunities to pull upon.
4. New market scanning.
1. Legal and political regulations
2. Competitor in established sectors
3. Competitor in evolving sectors
4. Brand identity
5. Change in food spending habits of
Australians
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Detailed SWOT Analysis of Coles Group Limited

Strength

This section is available in the complete report on purchase.

Weakness

This section is available in the complete report on purchase.

Opportunity

1. Private Label Strategy: Apart from the grocery sales the company is trying to make direct dollars from its consumers by selling private label goods to its customers. According to 2012 IBIS World Report, goods which are private label will contribute 33% of all sales in the supermarkets by 2018 an increase of approximately than 150% of what it was in 2008.

2. Growth opportunity in the National Liquor market: With Woolworths & Woolies controlling most of the liquor outlets, Wesfarmers which is the parent company of Coles control 20% of the National Liquor market. Huge opportunity lies for Coles to enter into more of private label liquor brands to capture more market share.

3. Insurance & Finance Sector opportunities to pull upon: With the presence of a huge database readily available through the retail and convenience stores Coles along with its competitors are trying to leverage the data and come up with customized insurance policies for the customers based on their standard of living which is again being estimated from the pattern of their purchase history. With the advance of data analytics this can be a huge opportunity for Coles to cater to its huge customer base with tailor-made insurance products that can be modified or customized or up/downscaled as per their needs. Coles have been issuing its own credit cards from 2010 which were almost 400,000 in number. But in mid-2014 it announced of its joint venture with GE Capital to sanction the customers for using wider range of products in the category of loans and advances.

4. New market scanning: Big retail players like Coles and Wesfarmers (Parent company of Coles) have already placed some of their researchers in actions to find the ripe grounds for expansion in some of the emerging sectors in Asia where they can leverage their sourcing & supply chain expertise to tap the markets.

Threat

This section is available in the complete report on purchase.

Major Competitors :

Woolworths, ALDI, IGA, Lidl, Amazon Costco

Major Brands :

Coles as a retail supermarket and online store has come up with its own brand of consumer products, such as:
  • Coles Gluten Free Range
  • Coles baby products
  • Coles bakery
  • Coles Dairy
  • Coles Deli
  • Coles fruits and vegetables
  • Coles mobile services
  • Coles meat
  • Coles financial services
  • Spirit Hotels ( Coles digital services)
  • Coles express (Australian chain of convenience stores )
  • Colesflybuys
  • First Choice Liquor
  • Liquorland
  • Coles liquor
  • Vintage Cellars

Key Business Segments / Diversification :

Coles Group Limited
Online retail Mix apparel Insurance Financial services Loyalty programs
Liquor Fuel & convenience retail Music
Flower retail Hotels

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Supabarn StoresSupermarkets2016AcquisitionAcquisition of 5 Superbarn stores would strengthen Coles presence in Canberra region
flybuysLoyalty Program2011AcquisitionAcquisition of NAB’s 50% stake in Australia's largest loyalty program, gave Coles 100% ownership.
Talbot Hotel GroupLiquor2006AcquisitionAcquisition of Queensland-based Talbot Hotel Group to support Coles rollout of big-box bottle shops in the state
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
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Coles Group Limited SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2019). Coles Group Limited SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/coles/ [Accessed 12 Dec, 2019].

In-text: (SWOT & PESTLE.com, 2019)

Copyrights and Disclaimer

Coles Group Limited SWOT and PESTLE analysis has been conducted by Swayambhu Dutta and reviewed by senior analysts from Barakaat Consulting.

Copyright of Coles Group Limited. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Coles Group Limited SWOT & PESTLE Analysis
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