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Colgate-Palmolive SWOT and PESTLE Analysis

ID : 52320353| Feb 2019

COMPANY PROFILE -Colgate-Palmolive

Business Sector :FMCG (Fast Moving Consumer Goods)

Operating Geography :United States, Global

About Colgate-Palmolive :

Colgate-Palmolive is a global company which started in New York City with a small soap and candle business by William Colgate in 1806. Its corporate headquarters is located in Midtown Manhattan, New York City. Colgate manufactures and markets personal care, oral care, home care and pet nutrition products under internationally recognized brand names. It has around 38,000 employees in more than 200 countries as of 2017.

Colgate-Palmolive Revenue :

US $15.2 billion – FY 2016

Competitive Analysis of Colgate-Palmolive

The SWOT analysis of Colgate-Palmolive is presented below:
1. Strong Engagement
2. Strong Popular Brands
3. Innovation for Growth
4. Strong Research and Development
1. Exchange Rate for Foreign Currencies
2. Counterfeit products
1. Potential in Emerging Markets
2. Mergers and Acquisitions
1. Global and Local Competitors
2. Legal and Regulatory risks
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Detailed SWOT Analysis of Colgate-Palmolive


1. Strong Engagement: Engaging customers is the key ingredient in the growth strategy for Colgate-Palmolive. The company is strengthening its engagement through digital media and it accounts for 20%-25% of the working media expenditure. The company knows it well through its research that emotional connection with the consumers has a strong impact on them. One of the examples of a social media video campaign is the Tom’s of Maine brands in the U.S. In this campaign, women shared a video of why and when they decided to switch to Tom’s natural deodorant. This led to increase in the sales of Tom’s of Marine brand by 12% in 2016.

2. Strong Popular Brands: The Company has internationally recognized brands and did worldwide net sales of 47%, 20%, 18% and 15% in oral care, personal care, home care and pet nutrition respectively by the end of 2016.Colgate is a market leader in many product categories of personal care. It is a global leader in liquid hand soap which it sells under the Softsoap, Palmolive and Protex brands.

3. Innovation for Growth: The Company invests in innovations to identify how well they can serve the needs of the customers from different geographies and culture. They launched Colgate Naturals toothpaste with twin lotus flower in China and Colgate CibacaVedshakti toothpaste in India, knowing that a section of consumers value the natural ingredients.

4. Strong Research and development: Colgate-Palmolive has a state-of-the-art research and development centre in New Jersey. The company spent $289million in 2016, higher than the previous two years. The Colgate Technology centre with a team of more than 200 scientists, engineers and clinicians is committed to improve oral health with advance-edge technologies. It also has laboratories, on-site consumer testing site where visitors from the areas of different geographies and dentistry meet the scientists. They discuss products, experience, needs and technologies to improve the oral health and quality of life of the patients.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


1. Colgate Professional- Research:

2. Global Oral Hygiene Market 2016-2020:

3. Colgate-Palmolive Company 2016 Annual Report:

4. Total net sales of Colgate-Palmolive worldwide from 2011 to 2016 (in million U.S. dollars)

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Copyrights and Disclaimer

Colgate-Palmolive SWOT and PESTLE analysis has been conducted by Dhammapriya Kamble and reviewed by senior analysts from Barakaat Consulting.

Copyright of Colgate-Palmolive SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Colgate-Palmolive SWOT and PESTLE Analysis
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