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Comcast Corporation SWOT & PESTLE Analysis

ID : 52117753| Apr 2019| 13 pages

COMPANY PROFILE -Comcast Corporation

Business Sector :Telecom and Mass Media

Operating Geography :North America, United States

About Comcast Corporation :

Comcast Corporation is a global technology and mass media company comprising of Comcast Cable and NBCUniversal, the latter being acquired from General Electric. The company is involved in development, managing and operations of cable networks since 1963. The company’s business is divided into Cable communications as part of Comcast Cable and into Broadcast Television, Cable networks, Filmed entertainment and Theme Parks as part of NBCUniversal. The company is headquartered in Philadelphia, Pennsylvania and is a family-owned business despite being publicly traded. Its USP or unique selling proposition lies in "offering the best combination of services, cost, and reliability in the telecom industry. The Comcast engage website, Dual wifi setup and the UPWARE solutions are some of the unique offerings." The Company's vision statement is "As Comcast evolves, we continue to look to the future - seeking out new communications technology, new opportunities, and more choices. We want to continue to provide people with the communications products and services that connect them to what’s important in their lives."

Comcast Corporation Revenue :

US $74.51 Billion – FY ending March 2016

Competitive Analysis of Comcast Corporation

The SWOT analysis for Comcast Corporation is presented below:
1. Strong core business and positioning
2. Technology adoption and innovation
3. Attracting and retaining top talent
4. Strong film slate for NBC Universal
1. Dependency on latest technology
2. Disruptions in information systems and networks
3. Revenue stream dependent on consumer acceptance of content
1. Inorganic Growth through acquisitions
2. Potential for venture capital division
1. Heavy Competition
2. Changes in advertising markets
3. Heavily regulated industry
4. Changes in regulations
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Detailed SWOT Analysis of Comcast Corporation



1. Strong core business financials: Comcast Corporation is uniquely positioned at the intersection of technology and media with a strong service portfolio. The company’s financial performance in 2016 saw increase in revenue by 7.9% and operating cash flow by 7%. The company generated $8.2 billion in free cash flow and gave handsome returns of $7.6 billion to its shareholders through dividends and buybacks.

2. Technology adoption and innovation: The Company has increased its focus on innovation through its cloud-based X1 video platform. The product constitutes 30% of the video customers of Comcast. The internet business saw continued growth with the addition of 1.4 million high speed data customers. Introduction of new technologies like the Xfinity TV app and DOCSIS technology for gigabyte speeds as well as improvement in network coverage through 13 million Wi-Fi hotspots supports enterprise business across the country.

3. Attracting and retaining top talent: In 2016, the company received the CandE award for the second year running based on candidate surveys, and featured in the top 50 companies with the highest promotor ratings. The company received positive feedback from most of the hired and interviewed candidates.

4. Strong film slate for NBCUniversal: The broadcast and film industry has seen significant upside of 20% in share prices over 2016. Comcast will continue to reap benefits from a strong film slate for 2017 and 2018. With NBC due to broadcast the 2018 Olympics, the projected retransmission revenue is close to $500million.


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This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Comcast Corporation Analysis Report


1. Comcast Corporation Year in Review:

2. Comcast Corporation Annual Report:

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In-text: (SWOT &, 2020)

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Comcast SWOT and PESTLE analysis has been conducted by V Sanjeev Raman and reviewed by senior analysts from Barakaat Consulting.

Copyright of Comcast SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Comcast Corporation SWOT & PESTLE Analysis
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