Comcast Corporation SWOT and PESTLE Analysis

Strength

1. Strong core business financials: Comcast Corporation is uniquely positioned at the intersection of technology and media with a strong service portfolio. The company’s financial performance in 2016 saw increase in revenue by 7.9% and operating cash flow by 7%. The company generated $8.2 billion in free cash flow and gave handsome returns of $7.6 billion to its shareholders through dividends and buybacks.

2. Technology adoption and innovation: The Company has increased its focus on innovation through its cloud-based X1 video platform. The product constitutes 30% of the video customers of Comcast. The internet business saw continued growth with the addition of 1.4 million high speed data customers. Introduction of new technologies like the Xfinity TV app and DOCSIS technology for gigabyte speeds as well as improvement in network coverage through 13 million Wi-Fi hotspots supports enterprise business across the country.

3. Attracting and retaining top talent: In 2016, the company received the CandE award for the second year running based on candidate surveys, and featured in the top 50 companies with the highest promotor ratings. The company received positive feedback from most of the hired and interviewed candidates.

4. Strong film slate for NBCUniversal: The broadcast and film industry has seen significant upside of 20% in share prices over 2016. Comcast will continue to reap benefits from a strong film slate for 2017 and 2018. With NBC due to broadcast the 2018 Olympics, the projected retransmission revenue is close to $500million.

Weakness

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Opportunity

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Threat

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Political

1. Engagement in public policy issues though political associations: Public policy and governmental regulations not only impact media companies’ shareholder interests but also its abilities to meet customer requirements and develop appropriate solution for them. Comcast actively participates in public policy dialogues to put forward its perspectives relating to relating to the distribution of video content over its cable plant, local, and state cable franchising laws and regulations which have a profound impact on its business. Comcast does make a limited number of corporatepolitical contributions through political action committeesto candidates for federal office wherever permissible and participates in federal and state lobbying in the United States in a legal and transparent manner. The company also complies with the appropriate disclosure laws as applicable.

Economic

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Social

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Technological

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Legal

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Environmental

1. Investments in building environmentally sustainable operations: Environmental and consumer sustainability with regards to usage of raw materials is critical for consumer-centric organizations such as Comcast. Comcast and NBCUniversal have built environmentally sustainable facilities, invested in a fleet of fuel-saving hybrid vehicles, and encouraged reuse and recycling in its productions. The company also leveragesits media channels to raise awareness of environmental issues and encourage its stakeholders to conserve resources by making small changes in their daily actions.