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Comerica Incorporated SWOT & PESTLE Analysis

ID : 52894753| Apr 2021| 17 pages

COMPANY PROFILE -Comerica Incorporated

Business Sector :Banking and Financial Services Industry

Operating Geography :United States, Canada and Mexico

About Comerica Incorporated :

Comerica Incorporated, based in Dallas, Texas, is a financial services firm. It has retail banking operations in Texas, Michigan, Arizona, California, and Florida, as well as select business operations in several other states in the United States, as well as Canada and Mexico. The company was founded in Detroit by Elon Farnsworth as the Detroit Savings Fund Institute in 1849 and in 1982 it was renamed Comerica. The Business Bank, Retail Bank, and Wealth Management are all strategically aligned with the Group. The Business Bank offers a wide range of credit and non-credit financial products and services to businesses of all sizes. Consumers receive customized financial products and services from the Retail Bank. Wealth Management caters to the needs of high-net-worth individuals and businesses. The Finance division includes the company's securities portfolio as well as asset and liability management. Other costs include the effect of equity and cash on revenue and cost, tax benefits, irregular or infrequent charges that are not typical of regular activities, and miscellaneous other corporate expenses. In April 2021, Comerica Incorporated celebrated its 30-year anniversary of trading on the New York Stock Exchange.

Comerica's Unique Selling Point or USP lies in it being the largest commercial bank in the United States and ranks among the top banks in the nation. The company's mission statement reads, "Our goal is to create a workplace where the best talent seeks employment. We know that diversity in the workforce will support our mission of helping people be successful".

Comerica Incorporated Revenue :


US$1,911 million - FY ending 31st December 2020 (y-o-y decline 18.30%)
US$2,339 million - FY ending 31st December 2019

Competitive Analysis of Comerica Incorporated

SWOT
PESTLE
The SWOT analysis for Comerica Incorporated is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Establishing prominence in a hostile market though people centric initiatives
2. Enjoying a low workforce turnover owing to people centric initiatives within the organization
3. Highly diversified clientele secures survival of Comerica in hostile times of banking
1. Downgraded credit ratings may hurt investors’ sentiment
2. Huge decline in income accelerating the decline in earnings
3. Presence in regions with harsh and extreme weather conditions
4. Presence in regions with harsh and extreme weather conditions
5. Big losses in lawsuits due to leniency in operations and trials
OpportunitiesThreats
1. Increase in lending limits after enactment of EGRRCPA
2. Scope of considerable growth in corporate and investment banking sector of Mexico
3. Small businesses may become the powerhouse of US economy
1. Increase in stringent compliances related to functionaries of financial bodies
2. Stressed energy portfolio due to pandemic
3. Effect of low interest rates on the net interest incomes
4. Rise of cyber challenges of deliverables and security due to remote working
5. Multidimensional competition may risk profitability
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Detailed SWOT Analysis of Comerica Incorporated

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increase in lending limits after enactment of EGRRCPA: The Economic Growth, Regulatory Relief and Consumer Protection Act (EGRRCPA) passed in 2018 brought about some recalibration of the financial framework hit by crisis. The new act amended section 165 of Dodd-Frank Act, which raised the asset thresholds which in turn determined the use of high standards for bank holding companies. Under EGRRCPA bank holding companies which had less than $100 billion of consolidated assets (Comerica) were not required to maintain the Dodd-Frank standards barring few. As a result of this Comerica is not subject to “Dodd-Frank Act supervisory and company-run stress testing” nor is it required to file a resolution plan. It not submitted to an internal liquidity stress testing and buffer requirements. They are also not needed to run stress testing requirements. The company is also exempted from paying the supervision and regulation fee for the assessments under Dodd-Frank Act. This has allowed the bank to achieve better freedom in terms of administration and functioning. It has also caused the bank to allow an increase in lending limits for its interested parties.

2. Scope of considerable growth in corporate and investment banking sector of Mexico: The corporate and investment banking industry has been majorly impacted by a stronger private sector and an increasing international significance in the trade sector in Mexico. The revenue from corporate and investment banking industry has reported a growth of 6% consistently over the last decade. A major factor behind this is the transaction banking which increases by 9% yearly. Lending revenues witnessed an increase by 3% too. Despite ripe conditions for growth, penetration in the Mexican market (measured as GDP) has been far below than what one may observe it’s in Latin American counterparts. The Mexican GDP/ total volume is 39% while it stands at 50% for Latin American markets. The pillars of the Mexican economy are – services, retails, wholesale trade, construction and manufacturing. They together account for 70% of commercial bank’s lending volume. Large firms have a share of about 80% the remainder is accounted by the small and medium sized enterprises. With such a huge scope of growth in the Mexican market, Comerica is bound to succeed.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Marshall & Ilsley Corporation
  • US Bank
  • Wachovia Corp.
  • Fulton Financial Corp
  • SunTrust Bank, Inc.
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The Comerica Incorporated SWOT and PESTLE Analysis report will offer the following:
  • Comerica Incorporated SWOT and PESTLE analysis report demonstrates an understanding of the complex internal and external factors shaping the brand and its operations.
  • SWOT analysis is a tool to analyze the internal and external factors. Internal analysis evinces a discussion on how Comerica Incorporated can ameliorate its strengths and overcome its weaknesses, whereas the external analysis helps to identify the opportunities for development and eliminate threats that can hamper growth.
  • The PESTLE analysis gives a bird’s eye view of the whole environment (macro factors) of Comerica Incorporated from many different angles that one wants to check and keep a track of while contemplating a certain idea/plan.
  • The analysis report helps the users to understand the business models of Comerica Incorporated with regards to influencers like political, economic, social, technological, legal and environmental factors.
  • Comerica Incorporated’s comprehensive analysis to conclude information about its company position, marketing strategy, business plans and performance of it’s brands, partners and subsidiaries.
  • A summary of Comerica Incorporated’s mission, vision and unique strategies to capture the market.
  • Record of strategic initiatives extended by Comerica Incorporated to stay ahead of its competitors and attain competitive advantage.
  • A brief idea about company’s mergers, acquisitions, profit appraisal, deals, alliances/partnership/ventures.
  • Identifying the core values, key performance indicators, and success factors that contribute to sustainable growth for Comerica Incorporated.
References used in Comerica Incorporated Analysis Report

1. Comerica Incorporated Form 10-K - https://app.quotemedia.com/data/downloadFiling?webmasterId=101533&ref=115612187&type=PDF&symbol=CMA&companyName=Comerica+Incorporated&formType=10-K&dateFiled=2021-02-09&CK=28412

2. The Millennial Turnover Problem in the Financial Services Industry - https://gethppy.com/employee-turnover/the-millennial-turnover-problem-in-the-financial-services-industry

3. Comerica February 2021 Investor Presentation - https://investor.comerica.com/download/Comerica+February+2021+Investor+Presentation.pdf

4. Comerica Bank| Reports - https://www.moodys.com/credit-ratings/Comerica-Bank-credit-rating-232150

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Comerica Incorporated SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/comerica/ [Accessed 06 May, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Comerica Incorporated SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

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