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Commercial Metals Company SWOT & PESTLE Analysis

ID : 52899053| Apr 2021| 23 pages

COMPANY PROFILE -Commercial Metals Company

Business Sector :Metals, Steel

Operating Geography :United States, North America, Global

About Commercial Metals Company :

Commercial Metals Company is a steel and metal producing company. It is headquartered in Irving, Texas. In 1915, the company was formed by Jacob Feldman as a scrap trading company. Later, Owen Steel Company was acquired by Commercial Metals Company in 1994. The company has 2 electric arc furnace steel mills in Arizona and Okhloma and it is also the owner of 7 electric arc furnace steel minimills in California, Alabama, Florida, New Jersey, Tennessee, South Caroline and Texas, and a mill in Zawierci, Poland which is engages in recycling and fabrication facilities. It's mills produces long products manufactured in steel, inclusive of rebar, angles, channels, flats, rounds, squares, post, wire rod and other special sections. The company utilises latest innovation in steel-making technology using a continuous process of EAF micro mills in their production which is the cleanest and most energy-efficient steelmaking process available currently. The company's steel is utilized in various applications comprising of construction, infrastructure, manufacturing, agriculture service centers and fabrication businesses. The company has around 11,500 employees working for it as of early 2021.
Commercial Metals Company's Unique Selling Proposition or USP lies in it being the first steelmakers in the world to successfully operate technology of EAF micro mills and to produce highest quality products. Commercial Metals Company's mission statement reads, "We are a global metals company committed to delivering industry-leading customer service, providing an environment where our employees can succeed, improving our communities and creating value for our investors".

Commercial Metals Company Revenue :


$ 5.829 billion – FY ending 31st December, 2019 (Y-o-Y growth 25.54%)
$ 4.643 billion – FY ending 31st December, 2018

Competitive Analysis of Commercial Metals Company

SWOT
PESTLE

The SWOT analysis for Commercial Metals Company is presented below in a matrix followed by the detailed analysis report

Strengths
Weaknesses
1. Wide product mix and global operations serves U.S. demand for steel products
2. Leader in concrete reinforcement products.
3. Strong financial and liquidity position.
4. Started production of spooled rebar and is leading the market.
5. Established vertically integrated business model
1. Slow digital transformation and lack of cybersecurity.
Opportunities
Threats
1. Venturing into e-commerce can be a game changing initiative.
2. Expanding its European operations
3. Growth in demand of green steel can help increasing market share.
1. Steel industry is being impacted due to volatile fossil fuel price.
2. Economic slowdown followed by pandemic is posing a threat.
3. Rising demand of steel substitutes has been impacting market share
4. Competition with international scrap metal processors and primary nonferrous metal producers
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Commercial Metals Company

Strength

1. Wide product mix and global operations serves U.S. demand for steel products: Commercial Metals Company, headquartered in Irving, Texas is a steel manufacturer and metal processor company founded in 1915. The company operates in United States, Germany, Poland and China. In United States, it is present across almost every state from eastern to western coast. These operational sites include recycling plants, steel factories and large fabrication units. Commercial Metals Company has shipped around 4.39 million tons of steel from American Units and 1.25 million tons of steel from European Units. The company has a wide range of products for different industries. In 2019, company manufactured products and market consumption was 33% in construction, 11% in machinery etc. Construction sector comprised of 27% of rebar steel, 19% structural frames and 6% wire rods etc.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Venturing into e-commerce can be a game changing initiative Selling or purchasing products over the internet can be referred as e-commerce or internet commerce. This is becoming a very important tool for many industries and companies. It becomes easier for the firm to compete and for the customers to acquire products online. E-Commerce in steel industry is growing rapidly and China and Russia have adapted to this change and has started serving European buyers. It can be a game changing initiative as e-commerce central system with ERP will help manage large orders, supply chains and inventories. It will also increase business to business sales (B2B sales) and negotiating power through online tendering quotations. It will also fuel discovery of new markets and customers and boost sales through e-commerce for steel industries like Commercial Metals Company.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Commercial Metals Company SWOT & PESTLE Analysis Report

1. INVESTOR PRESENTATION JUNE 2020 - https://s3.amazonaws.com/b2icontent.irpass.cc/653/181507.pdf
2. Our Global Reach - https://www.cmc.com/en-us/locations
3. 2020 Annual Report - https://d2ghdaxqb194v2.cloudfront.net/653/182681.pdf
4. Fitch Rates Commercial Metals Company's New Sr. Unsecured Notes 'BB+'/'RR4'; Outlook Stable - https://www.fitchratings.com/research/corporate-finance/fitch-rates-commercial-metals-company-new-sr-unsecured-notes-bb-rr4-outlook-stable-19-01-2021
5. NEURAL MANUFACTURING- MADE for Metals: Pillars of Metals Industry - https://www.tcs.com/blogs/bringing-in-digital-transformation-in-metals-industry
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Commercial Metals Company SWOT and PESTLE Analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

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