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Commerzbank SWOT and PESTLE Analysis

ID : 52308753| Feb 2019

COMPANY PROFILE -Commerzbank

Business Sector :Banking and Financial Services

Operating Geography :Europe, Germany

About Commerzbank :

Commerzbank is a financial and banking services company. It was founded in 1870 and its headquarters are located in Frankfurt, Germany. It is the second largest bank of Germany. It provides various services which includes investment banking, asset management, retail and commercial financing services and private banking services. It has around 49,941 employees in more than 50 countries as of 2016.

Commerzbank Revenue :

$15.94 billion as of 2016

Competitive Analysis of Commerzbank

SWOT
PESTLE
The SWOT analysis for Commerzbank is presented below:
Strengths
Weakness
1. Dense network of branches
2. Best bank in German SMEs viewpoint.
3. Effective and dominant in online banking
4. Strong Brand position in domestic market
5. Reduced labour cost improved the efficiency by reducing the operating cost
1. The total assets of the company is degrading.
2. Brexit affected the profit as regulatory changes will hinder the growth
3. Weak market and Restructuring led to loss of Revenue
Opportunities
Threats
1. Alliance with other banks can lead to expansion as well as stability
2. Better investment options in Europe
1. The business performance will be affected by low interest rates, volatile capital markets and mood of caution across customers
2. Damaged Euro-US relations may lead to loss of clients
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Detailed SWOT Analysis of Commerzbank

Strength

1. Dense network of Branches: : In private and small business sector, its rate of growth has continued to outpace the market. The profit has been improving due to the dense network. As per Commerzbank’s new strategy they focussed more on digitization and automation of process for efficient functioning, thus reducing operating expenses. In order to expand its network reach Commerzbank has created #openspace to support the SMEs and start-ups to cope up with fast digitization challenges.

2. Best bank in SMEs viewpoint: The Company is ranked at top in SMEs viewpoint and it ensures that the clients get more than their expectations. The bank is instead doubling down on trade finance, cash management, basic corporate hedging, and debt capital markets, particularly in smaller corporate clients to improve its relationship with various SMEs.

3. Effective and dominant in online banking: The growth in digitally networked multi-channel bank is huge. New standards with the banking app has been set .There is convenient and simple account switching app and the free current account, which can be easily set up online in a matter of minutes. Commerzbank will be altogether expanding its interests in IT and digitalisation with the point of defending its upper hands. As per its “Commerzbank 4.0” strategy, the banks plans to invest about €700m per year to execute end-to-end digitalisation for 80% of its overall business processes.

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Weakness

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Opportunity

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Threat

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Commerzbank SWOT and PESTLE analysis has been conducted by Bishnupriya Bala and reviewed by senior analysts from Barakaat Consulting.

Copyright of Commerzbank SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Commerzbank SWOT and PESTLE Analysis
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