Compal Electronics SWOT & PESTLE Analysis
COMPANY PROFILE -Compal Electronics
Business Sector :Electronic Manufacturing Services
Operating Geography :Taiwan, Asia, Global
About Compal Electronics :
Compal Electronics is a contract computer hardware manufacturer and assembler with headquarters located in Neihu, Taipei, Taiwan. It handles all the manufacturing of notebook computers, monitors and televisions for major brands around the world like Acer, Apple, Hewlett-Packard, Lenovo, Dell, Toshiba and Fujitsu. Today, the company is the second largest notebook manufacturer globally. The company was founded in 1984 as a manufacturer of computer peripherals. Over the years, it has formed partnerships and joint ventures with numerous brands. A joint venture with Lenovo has given it the license to manufacture laptops in China. Toshiba has licensed the rights over to Compal, instead of manufacturing televisions itself in the USA, due to pricing competition. A high demand for Apple watches has also led Apple to give over a second manufacturing contract to Compal by virtue of which it manufactures the Apple Watch Series 4. Compal also plays a major part in Intel's Common Building Block initiatives.The company has offices located in the USA, UK, South Korea and the People's Republic of China. As per 2019 records, the entire workforce of the company is more than 64,000 people. Compal Electronics’ Vision is “To be the No.1 Notebook ODM Company and Top3 TV ODM Company.” The USP of the Company is “Delivering IT products which are more in line with consumer’s need”.
Compal Electronics Revenue :
NT$ 967,706 million – FY ended Dec 2018 (year-on-year growth of 9%)
NT$ 887,657 million – FY ended Dec 2017
Competitive Analysis of Compal Electronics
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References used in Compal Electronics Analysis Report
1. Compal Electronics 2017 Annual Report: https://www.compal.com/mediafiles/sh-meeting/annual-report/2017_ENG_Annual_Report_Compal_FINAL.pdf
2. Compal CSR Report 2017: https://www.compal.com/CSR/Upload/ReportImages/2018103111491091.pdf
3. Compal Supply Chain Management: https://www.compal.com/CSR/EN/page.aspx?CId=5
4. Material Costs Could Drive Prices Higher in 2018, Suppliers Warn: https://www.asicentral.com/news/newsletters/promogram/november-2017/material-costs-could-drive-prices-higher-in-2018-suppliers-warn/
5. Apple Supplier Clean Energy Program Update April 2018: https://www.apple.com/environment/pdf/Apple_Supplier_Clean_Energy_Program_Update_April_2018.pdf
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SWOT & PESTLE.com (2020). Compal Electronics SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/compal-electronics/ [Accessed 25 Feb, 2020].
In-text: (SWOT & PESTLE.com, 2020)
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Compal Electronics SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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