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Conagra Brands SWOT and PESTLE Analysis

ID : 52518053| Apr 2023| 23 pages

COMPANY PROFILE -Conagra Brands

Business Sector :Processed & Packaged Goods

Operating Geography :USA, North America, Global

About Conagra Brands :

Conagra Brands, Inc. (Conagra), formerly known as Conagra Foods, Inc., is a branded consumer packaged goods food company. It manufactures and distributes branded, private branded and value-added consumer food, as well as foodservice items and ingredients. Conagra’s product portfolio includes shelf-stable food products, temperature-controlled food products, meals, entrees, sauces, and a variety of custom-manufactured culinary products. This American packaged food company is headquartered in Chicago, Illinois. Major brands of the company include Marie Callender's, Reddiwip, Hunt's, Healthy Choice, Slim Jim, Orville Redenbacher's and Alexia. The company operates manufacturing facilities in the US, Canada, Italy, Mexico, India and the Philippines. Its sales offices are in Canada, China, Columbia, Mexico, and Panama. Conagra is headquartered in Chicago, Illinois. As of 2023, Conagra Brands employs more than 18000 people and operates in 50 locations. The company’s manufacturing facilities are in the US, Canada, Italy, Mexico, India and the Philippines and its sales offices are in the US, Canada, China, Columbia, Mexico, and Panama.

Conagra Brands USP or unique selling proposition lies in marrying a rich heritage of producing great food with a sharpened focus and entrepreneurial spirit. The company’s vision reads “Conagra Brands has the most energized, highest-impact culture in food. We persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results.”

Conagra Brands Revenue :


US$ 11,535.9 million – FY ending May 2022
US$ 11,184.7 million – FY ending May 2021

Competitive Analysis of Conagra Brands

SWOT
PESTLE
The SWOT Analysis for Conagra Brands is presented below:
Strengths
Weaknesses
1. Operates under strong brand portfolio
2. Industry leading innovation capabilities
3. Wide network of manufacturing and distribution facilities
4. Established in attractive domains with focus in frozen & snacks
1. Overdependence on few major customers
2. Has a substantial amount of existing debt
3. Frequent product recalls eroding brand trust
Opportunities
Threats
1. Growing food processing industry
2. Growing popularity of natural organic foods and plant-based products
3. Conagra debuts snack products with new licensing partners
4. Supply chain renovation and digitization for cost savings
5. Upgrading key brands through improved ingredients
1. Faces intense competition in the food industry
2. Subject to compliance for stringent regulations
3. Foreign currency exchange fluctuation risk
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Detailed SWOT Analysis of Conagra Brands

Strength

1. Operates under strong brand portfolio: Conagra has positioned itself as one of the leading packaged food companies in North America by leveraging its strong portfolio of brands. The company offers its products across four segments: Grocery and Snacks, Refrigerated and Frozen, Foodservice, and International. The Grocery and Snacks segment principally includes branded, shelf-stable food products, while the Refrigerated and Frozen segment includes branded, temperature-controlled food products. The International segment principally includes branded, food products, in various temperature states. The Foodservice segment includes branded and customized food products, including meals, entrees, sauces and a variety of custom-manufactured culinary products. Conagra sells these products under several iconic brands, such as Marie Callender's, Reddi-wip, Hunt's, Healthy Choice, Slim Jim and Orville Redenbacher's, as well as emerging brands, including Alexia, Blake's and Frontera. Such strong presence in the market supported by an extensive portfolio of brands has been helping Conagra sustain its leadership position in the North American processed foods market.

2. Industry leading innovation capabilities: Product innovation-based strategy enables the company to stay abreast of the changes in the industry and provide it the ‘first mover’ advantage by launching products ahead of competition and delivering advanced products and services to its customers. Conagra Brands has introduced a new line of products aimed at addressing mealtime quandaries and appetites. The new products include single-serve and multi-serve frozen dinners, veggies and plant-based foods from practically every aisle of the supermarket. Single-serve frozen meals from top brands such as Healthy Choice, Marie Callender's, Banquet, Frontera, P.F. Chang's Home Menu, and others are among the company's newest offers. Veggies & Grains, Quick Roasters, Rice & Pasta Veggie Sides, and Loaded Cauliflower Bites are among the new vegetable-based goods. New products in Gardein's Ultimate Plant-Based line include Sizzling Szechuan Beefless Strips, Korean-inspired BBQ Wings, and Cheesy Stuffed Breaded Plant-Based Chicken. Conagra employs processes at their principal manufacturing locations that emphasize applied research and technical services directed at product improvement and quality control. In addition, Conagra conducted research activities related to the development of new products. Research and development expenses were $53.4 million, $51.3 million, and $56.4 million in fiscal 2022, 2021, and 2020, respectively.

The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

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References used in Conagra Brands SWOT & PESTLE Analysis Report

1. Conagra Brands Launches Extensive Summer Line-Up of New Product Innovation - https://www.Conagrabrands.com/news-room/news-Conagra-brands-launches-extensive-summer-line-up-of-new-product-innovation-prn-122819
2. Conagra Brands Annual Report 2022 - https://www.Conagrabrands.com/sites/g/files/qyyrlu371/files/2022-08/Conagra_Brands_Annual_Report_2022.pdf
3. CAGNY 2023 - https://www.conagrabrands.com/files/cagny-2023
4. Conagra Brands Recalls Canned Meat and Poultry Products - https://www.foodengineeringmag.com/articles/100833-Conagra-brands-recalls-canned-meat-and-poultry-products
5. Conagra Brands Inc. Recalls Frozen Beef Products - https://www.foodengineeringmag.com/articles/100447-Conagra-brands-inc-recalls-frozen-beef-products
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Conagra Brands SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/conagra-brands/ [Accessed 30 May, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Conagra Brands SWOT and PESTLE analysis has been conducted by Vaibhav Saith and reviewed by senior analysts from Barakaat Consulting.

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