Conagra Brands SWOT and PESTLE Analysis

Strength

1. Operates under strong brand portfolio: Conagra has positioned itself as one of the leading packaged food companies in North America by leveraging its strong portfolio of brands. The company offers its products across four segments: Grocery and Snacks, Refrigerated and Frozen, Foodservice, and International. The Grocery and Snacks segment principally includes branded, shelf-stable food products, while the Refrigerated and Frozen segment includes branded, temperature-controlled food products. The International segment principally includes branded, food products, in various temperature states. The Foodservice segment includes branded and customized food products, including meals, entrees, sauces and a variety of custom-manufactured culinary products. Conagra sells these products under several iconic brands, such as Marie Callender's, Reddi-wip, Hunt's, Healthy Choice, Slim Jim and Orville Redenbacher's, as well as emerging brands, including Alexia, Blake's and Frontera. Such strong presence in the market supported by an extensive portfolio of brands has been helping Conagra sustain its leadership position in the North American processed foods market.

2. Industry leading innovation capabilities: Product innovation-based strategy enables the company to stay abreast of the changes in the industry and provide it the ‘first mover’ advantage by launching products ahead of competition and delivering advanced products and services to its customers. Conagra Brands has introduced a new line of products aimed at addressing mealtime quandaries and appetites. The new products include single-serve and multi-serve frozen dinners, veggies and plant-based foods from practically every aisle of the supermarket. Single-serve frozen meals from top brands such as Healthy Choice, Marie Callender's, Banquet, Frontera, P.F. Chang's Home Menu, and others are among the company's newest offers. Veggies & Grains, Quick Roasters, Rice & Pasta Veggie Sides, and Loaded Cauliflower Bites are among the new vegetable-based goods. New products in Gardein's Ultimate Plant-Based line include Sizzling Szechuan Beefless Strips, Korean-inspired BBQ Wings, and Cheesy Stuffed Breaded Plant-Based Chicken. Conagra employs processes at their principal manufacturing locations that emphasize applied research and technical services directed at product improvement and quality control. In addition, Conagra conducted research activities related to the development of new products. Research and development expenses were $53.4 million, $51.3 million, and $56.4 million in fiscal 2022, 2021, and 2020, respectively.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

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Legal

1. Involvement in lawsuits dent brand image: Companies are often subject to lawsuits which significantly damages their brand reputation. In June 2009, an accidental explosion occurred at manufacturing facility in Garner, North Carolina. This facility was the primary production facility for our Slim Jim® branded meat snacks. In June 2009, the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives announced its determination that the explosion was the result of an accidental natural gas release and not a deliberate act, the case is awaiting decision by the Nebraska Supreme Court. Most recently, in early 2023, Conagra Brands is facing a proposed class action lawsuit alleging that it misled consumers by promising "sustainable" seafood products. This lawsuit is part of a growing trend that targets firms' statements about being environmentally aware. Another lawsuit has been filed against Conagra Brands Inc. alleging that the company's pension plan underpays benefits to retirees of former subsidiary Beatrice Foods Company. The lawsuit claims that the Conagra Brands Employee Benefits Administrative Committee dismissed a provision in the pension plan that would allow beneficiaries to receive full benefits at age 60 instead of age 65.

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Environmental

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