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Conagra Brands SWOT & PESTLE Analysis

ID : 52518053| Mar 2019| 15 pages


Business Sector :Processed & Packaged Goods

Operating Geography :USA, North America, Global

About Conagra Brands :

Conagra Brands, Inc. (Conagra), formerly known as ConAgra Foods, Inc, is a branded consumer packaged goods food company. It manufactures and distributes branded, private branded, and value-added consumer food, as well as foodservice items and ingredients. Conagra’s product portfolio includes shelf-stable food products, temperature-controlled food products, meals, entrees, sauces, and a variety of custom-manufactured culinary products. This American packaged foods company is headquartered in Chicago, Illinois. Major brands of the company include Marie Callender's, Reddiwip, Hunt's, Healthy Choice, Slim Jim, Orville Redenbacher's and Alexia. The company operates manufacturing facilities in the US, Canada, Italy, Mexico, India and the Philippines. Its sales offices are in Canada, China, Columbia, Mexico, and Panama. Conagra is headquartered in Chicago, Illinois. As of 2019, Conagra Brands employs more than 17000 people and operates in 50 locations. The company’s manufacturing facilities are in the US, Canada, Italy, Mexico, India and the Philippines and its sales offices are in the US, Canada, China, Columbia, Mexico, and Panama.
Conagra Brands USP or unique selling proposition lies in marrying a rich heritage of producing great food with a sharpened focus and entrepreneurial spirit. The company’s vision reads “Conagra Brands has the most energized, highest-impact culture in food. We persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results.”

Conagra Brands Revenue :

Total Net Sales:
$ 7,938.3 million – FY ended 27th May 2018 (Net income of $808.4 million)
$ 7,826.9 million – FY ended 26thth May 2017

Competitive Analysis of Conagra Brands

The SWOT Analysis for Conagra Brands is presented below:
1. Strong Brand Portfolio
2. High inventory turnover ratio
3. Industry leading innovation capabilities
4. Wide network of manufacturing and distribution facilities
1. Overdependence on few major customers
2. Substantial existing debt
3. Product Recalls
1. Strategic Mergers and Acquisitions
2. Growing Food Processing Industry
3. Popularity of natural organic foods
4. E-commerce market in US
1. Intense Competition
2. Stringent Regulations
3. Foreign Exchange Risk
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Detailed SWOT Analysis of Conagra Brands



1. Strong Brand Portfolio: Conagra has positioned itself as one of the leading packaged food companies in North America by leveraging its strong portfolio of brands. The company offers its products across four segments: Grocery and Snacks, Refrigerated and Frozen, Foodservice, and International. The Grocery and Snacks segment principally includes branded, shelf-stable food products, while the Refrigerated and Frozen segment includes branded, temperature-controlled food products. The International segment principally includes branded, food products, in various temperature states. The Foodservice segment includes branded and customized food products, including meals, entrees, sauces and a variety of custom-manufactured culinary products. Conagra sells these products under several iconic brands, such as Marie Callender's, Reddi-wip, Hunt's, Healthy Choice, Slim Jim and Orville Redenbacher's, as well as emerging brands, including Alexia, Blake's and Frontera. Such strong presence in the market supported by an extensive portfolio of brands has been helping Conagra sustain its leadership position in the North American processed foods market.

2. High Inventory Turnover Ratio: Conagra reported an increase in the inventory turnover ratio during the FY2017. Improving inventory turnover ratio and lower inventory turnover days signify that the company incurs low inventory carrying costs, which help improve its operating performance. In FY2017, the company’s reported inventory turnover ratio of 5.9 as compared to 5.7 in FY2016. Its inventory turnover ratio was higher than one of its competitors, The Hershey Co which reported inventory turnover of 5.4 times in FY2017. In FY2018 also, it maintained an inventory turnover ratio of 5.8. A higher inventory turnover than its close competitors indicates that the company takes fewer number of days to clear its inventory in comparison with its competitors.

3. Industry leading innovation capabilities: Product innovation-based strategy enables the company to stay abreast of the changes in the industry and provide it the ‘first mover’ advantage by launching products ahead of competition and delivering advanced products and services to its customers. Conagra employs processes at their principal manufacturing locations that emphasize applied research and technical services directed at product improvement and quality control. In addition, Conagra conducted research activities related to the development of new products. Research and development expenses were $47.3 million, $44.6 million, and $59.6 million in fiscal 2018, 2017, and 2016, respectively. Refrigerated & Frozen net sales for fiscal 2018 were $2.75 billion, an increase of $100.3 million, or 4%, compared to fiscal 2017. Results for fiscal 2018 reflected a 3% increase in volume compared to fiscal 2017, excluding the impact of acquisitions. The increase in sales volumes was a result of brand renovation and innovation launches.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Conagra Brands Analysis Report

1. E- Retail Sales-

2. US retail e-commerce sales forecast-

3. Recalls and public health-

4. Conagra Brands food expensive-

5. Financial News-

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Conagra Brands SWOT & PESTLE Analysis - SWOT & PESTLE.COM

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In-text: (SWOT &, 2020)

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Conagra Brands SWOT and PESTLE analysis has been conducted by Vaibhav Saith and reviewed by senior analysts from Barakaat Consulting.

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