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Continental AG SWOT and PESTLE Analysis

ID : 52424153| Feb 2023| 22 pages

COMPANY PROFILE -Continental

Business Sector :Tires, Automotive Components and Technologies

Operating Geography :Germany, Europe, Global

About Continental :

Continental AG is a German automotive manufacturer founded in 1871, specializing in brake systems, interior electronics, automotive safety, powertrain and chassis components, tachographs, tires and other parts for the automotive and transportation industries. It is headquartered in Hanover, Lower Saxony. Continental offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. Continental is the fourth largest supplier of automotive spare parts globally and second largest in the Europe. They manufacture and provide services over a wide range of automotive parts. The company differentiates itself by giving prior importance to the safety and comfort of the consumers. Continental was ranked No. 3 by Potentialpark in the Potentialpark Ranking Global, for best digital talent communication. In September 2022, Vulk & Montage, a conveyor and maintenance company based in Karlstad, Sweden, has been acquired by Continental. This acquisition expands Continental's portfolio and places the technology firm in the heart of Sweden's industrial zone.

Continental’s USP is the smart technology solutions for mobility and data mining for different markets that add value to the brand. Continental’s vision is ‘Your Mobility, Your Freedom. Our Signature’. They are targeting zero accidents, intelligent and affordable mobility.

Continental Revenue :


€ 33,765.2 million - FY ended December 31st 2021 (y-o-y growth of 6%)
€ 31864.4 million - FY ended December 31st, 2020

Competitive Analysis of Continental

SWOT
PESTLE
The SWOT analysis of Continental AG is presented below in a nutshell.
Strengths
Weaknesses
1. Strong presence in Europe with market leadership in some categories
2. Highly developed R&D unit
3. On path to be the market leader in fastest growing automotive technologies
4. Specialized divisions for product differentiation
5. Balanced sales distribution for cost effectiveness
1. Slow growth in Europe resulting in weak demand for tires
Opportunities
Threats
1. Opportunity to become global market leader
2. Growing opportunity in hybrid and electric vehicle wheel segment
3. Increasing trend towards automated and autonomous driving
4. Tapping technology creators’ market in two wheelers
1. Highly dependent on rubber manufacturing unit in terms of revenue generation
2. Financial risks in association to pension commitments
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Continental

Strength

1. Strong presence in Europe with market leadership in some categories: The Automotive Systems division continues to maintain its number one market position in the hydraulic foundation passenger car brakes category. Europe is its biggest market, and the company generated around 19 billion from the region, with around 17% from Germany alone. The company is Europe's second largest in the same industry. They manufacture and provide services over a wide range of automotive parts. It has nearly 25% market share in Europe automotive component market. One in every three cars delivered in Europe is fit with Continental tires.

2. Highly developed R&D unit: In the year 2021, the group spent 2.5 billion euros on R&D which is around 7.7% of its sales. In 2017, continental opened a new research and development centre in San José in Silicon Valley, U.S.A. Up to 300 experts from all parts of the company will be able to work at the site on pioneering solutions for the sustainable mobility of the future. As of 2021, the group’s R&D activities takes place at 84 locations predominantly in close proximity to its customers. The proximity of their R&D centres to the customer base helps the group adapt to new requirements more swiftly. The projects are related to automated driving, electromobility, connectivity and mobility services. With the growth of software-based solutions’ demand, the group can tap the strategic location’s advantage which has new start-ups and consumer base seeking data processing of large amounts using artificial intelligence.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Continental
  • Uniroyal (Europe)
  • Barum
  • Semperit
  • Gislaved
  • General Tire
  • Viking
  • Euzkadi
  • Sime Tyres
  • Mabor
  • Matador
  • AmeriSteel
  • Novum
  • Simex
  • Astrum Blue
  • TecnoTread

Key Business Segments / Diversification :

Continental
Advanced Driver Assistance Systems Instrumentation & Driver HMI Intelligent Transportation Systems
Infotainment & Connectivity Hydraulic Brake Systems Passive Safety & Sensorics
Engine Systems Fuel & Exhaust Management
Passenger and Light Truck Tire

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Quantum InventionsMobility Intelligence2017AcquisitionWill strengthen Continental’s growing intelligent transportation systems portfolio with its city data including next generation navigation systems
Argus Cyber SecurityAutomotive cyber security solutions2017AcquisitionSAcquisition to help in strengthening and enhancing Continental’s capabilities in automotive cyber security
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Continental SWOT & PESTLE Analysis Report

1. Continental AG's worldwide external sales in FY 2021, by region - https://www.statista.com/statistics/309750/external-revenue-of-continental-ag-by-region/
2. Annual Report - https://cdn.continental.com/fileadmin/__imported/sites/corporate/_international/english/hubpages/30_20investors/30_20reports/annual_20reports/downloads/continental_annual_report_2021_1_01.pdf?_gl=1*cfsc9u*_ga*MTQ5MTc0NjEyMy4xNjYyNjQ4MTk2*_ga_CXY4Q1X5YZ*MTY2MjY0ODE5Ni4xLjEuMTY2MjY0ODI2OS4wLjAuMA
3. India's prudent fiscal policy has paid off while US, Europe's massive stimulus backfired, says report - https://economictimes.indiatimes.com/news/economy/indicators/indias-strategy-of-fiscal-prudence-has-paid-off-while-us-europes-massive-stimulus-backfired-says-report/articleshow/94119420.cms
4. Continental AG ups bet on India; set to make new investments - https://auto.economictimes.indiatimes.com/news/auto-technology/indias-growing-influence-in-this-global-tier-1s-technology-play-/90684337
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Continental AG SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

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