COMPANY PROFILE -Cracker Barrel Old Country Store Inc.
Business Sector :Restaurant and Retail
Operating Geography :United States, North America, Global
About Cracker Barrel Old Country Store Inc. :
Cracker Barrel Old Country Store, Inc., known as Cracker Barrel, is a Southern-themed American restaurant and gift store chain with its headquarters in Lebanon, Tennessee. Dan Evins launched the business in 1969. Cracker Barrel establishments cater to both the casual eating and retail markets. Because most of its shops are near highway exits, the company also advertises to those travelling on interstate highways. The menu of Cracker Barrel is based on classic Southern cuisine, and the restaurant is designed to look like an old-fashioned general store. Each home features a front porch with wooden rocking chairs, a stone fireplace, and beautiful things found locally. The gifts sold at the restaurant include goods such as modest 1950s and 1960s toys, toy trucks, puzzles, and woodcrafts. Country music CDs, DVDs of early classic television, cookbooks, baking mixes, quirky kitchen decor, and early classic candy and snack food brands are all offered. Breakfast is served all day, and two menus are provided: one for breakfast, and the other for lunch and dinner. As of May 2022, Cracker Barrel has 664 stores across the United States.
Cracker Barrel's USP lies in offering a welcoming home-away-from-home experience in its classic country stores and restaurants. The mission statement of Cracker Barrel reads, "Cracker Barrel's mission is ‘Pleasing People’. We operate within the ideals of fairness, mutual respect and equal treatment of all people. These ideals are the core of our corporate culture".
Cracker Barrel Old Country Store Inc. Revenue :
US$ 2.81 billion - FY ending 31st July 2021 (y-o-y growth 11.8%)
US$ 2.52 billion - FY ending 31st July 2020
Competitive Analysis of Cracker Barrel Old Country Store Inc.
The SWOT analysis for Cracker Barrel Old Country Inc. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Growing Units of Operations in terms of retail stores and acquisitions every year.
2. Strong presence across 45 states which shows the strong brand value.
3. Acquisitions of established brands like Maple Street has helped to diversify the product offerings and enter into new locations.
4. High gross margin rate per Sq. ft of the restaurants and retail stores.
5. Strong free cash flow and net cash flow from operations is a plus point.
| 1. Majority of the sales comes from restaurant and retail stores which shows huge dependence on offline channels.
2. Guests with the highest visit frequency skew towards old age customers.
3. Large number of store visits (35-40%) comes from travelers.
|
| Opportunities | Threats |
1. Huge growth opportunity in the digital and online channel with digital order mix already being 55%.
2. Cater to new audience segments through a new mix of menu offerings and customization.
3. Opportunity to expand operations into new locations and strengthen operations in existing locations.
| 1. External threats like the recent pandemic can cause a decrease in the revenue and may lead to halt in operations.
2. External disruptions like disruption in supply chain can affect the functioning of the restaurants.
3. Persistent high inflation rates can affect the margins of the restaurant as the raw material prices increase.
|
Cracker Barrel Old Country Store SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of Cracker Barrel Old Country Store Inc.
Strength
1. Acquisitions of established brands like Maple Street have helped to diversify product offerings and enter into new locations: Country Old Barrel Inc. recently acquired Maple Street in the year 2019. Maple Street is a fast casual breakfast store that had strong presence. Country Old Barrel identified the need of diversifying into the fast casual breakfast space as it is underserved. It acquired Maple Street because of the commonalities with its own business-like culture of hospitality, homestyle food served, cooking style etc. Maple Street offers Country Old Barrel Inc. an opportunity for profitable growth in the urban centers. Maple Street has now around 45 stores serving comfort foods with a twist of modernity. This acquisition has helped Country Old Barrel Inc. to diversify its product offerings and enter into new locations. Under the guidance of the Country Old Barrel Inc.’s leadership the Maple Street is nurturing a strong management team and is planning expansion of new stores. In the current fiscal year around 15 new Maple Street stores are being planned to be opened.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Huge growth opportunity in the digital and online channel with digital order mix already being 55%: As the Covid-19 Pandemic restricted the visits of travelers and visitors to the restaurants and retail stores of Country Old Barrel Inc., the revenue of the company started falling and sales were affected. To tackle these situations, the company launched a digital store in the fall of 2020. Since the launch the digital order mix has grown to around 55% and above. Digital platform has helped the company in introducing a more customized order experience along with access to order history and favorite orders of the customers. Customers can also simplify their location selection and this provides a streamlined order flow to the customers. Other digital initiatives like POS system and digital marketing have further helped the company to enhance its presence in the digital ecosystem. The company is reducing its traditional TV media advertising allocation and implementing digital marketing strategies in its advertising mix. The digital space offers a huge growth opportunity to cater to the new age audiences like gen-z and millennials. The company can increase its sales drastically through digital media while reducing its costs.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Cracker Barrel Old Country Store Inc. is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. The uncertainty in the ongoing war between Ukraine and Russia can affect the US markets and cause an influx of refugees
2. Consideration of political implications in choosing store locations
| 1. Inflation rate is at all-time high in USA which is affecting the raw material costs and causing rise in labor rates
2. External factors like covid-19, war have caused a disruption in the global supply chain which can increase the costs.
3. Frequent hikes recently in the interest rates by the Fed raise uncertainty.
|
| Social | Technological |
1. The ‘vaccinated only’ restrictions in the US states are being lifted and an increasing number of people are visiting the restaurants for dine-in.
2. People are moving towards healthier food options and restaurants are introducing healthy food options on their menus.
3. Increasing number of restaurants are offering non-alcoholic cocktails as alternatives to people who might feel left out in a celebration.
| 1. Increased adoption of digital marketing and digital technology among businesses is causing disruption in operations.
2. Kitchen automation through digital technology is becoming a priority for restaurants in order to achieve better efficiency.
3. Digital menus based on QR-codes and contactless payment options are being offered in restaurants.
|
| Legal | Environmental |
1. Changes in the legality regarding certain foods and beverages can affect restaurants.
2. Travel restrictions may be imposed on travelers from other countries due to the rise in Covid-19 cases.
| 1. Global climate change is threatening the food systems.
2. Green kitchens are being promoted amid environmental concerns and use of biodegradable materials like paper straw, paper cup, etc. are being encouraged.
|
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Detailed Pestle Analysis of Cracker Barrel Old Country Store Inc.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
1. Inflation rate is at an all-time high in the USA which is affecting the raw material costs: Inflation in the US market is soaring up every month driven by the war between Russia and Ukraine. The war in Ukraine has driven up the energy costs for the American market as the prices of oil and gas went up after sanctions were imposed on Russia. The inflation rate at the end of the march went up to 8.5% which is the highest since 1981. The price increase is being seen across rent, gas and food. The consumer price index which measures the prices of a basket of goods and services is at around 7.9%. Inflation was on the rise since the year 2021 and it peaked in the month of February reaching an all-time high in 40 years. Now due to inflation, the commodity prices are rising. Hence the raw materials for the restaurants which are used in the food preparation are being affected. This may cause a rise in the prices of the food offered by the Cracker Barrel Old Country Store Inc. restaurants and retail stores. The rise in the prices of raw materials have to either be borne by the restaurants itself which will affect profitability or may cause an increasing cost to the customer. If the prices increase for the end customers, then only the higher earning customers will prefer eating at the restaurant and the low earning customers may avoid. This may affect the revenue of the restaurants.
The remaining section under "Economic" is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Darden Restaurants
- Golden Corral
- Bob Evans
- Denny’s
- IHOP
- The Cheesecake Factory
- Chili’s
Major Brands :
- Maple Street
- Chicken n biscuits
- Rockingchair
Cracker Barrel Old Country Store SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Cracker Barrel Old Country Store Inc. SWOT & PESTLE Analysis Report
1. Annual report - https://investor.cbrlgroup.com/static-files/66b5b094-569d-4a24-9c8c-d5ae5c57f5b1
2. Southern border sees large influx of Ukrainian refugees as US ramps up processing at border - https://www.elpasotimes.com/story/news/immigration/2022/04/13/ukraine-refugees-assemble-tijuana-title-42-biden/7289792001/
3. Americans are fleeing to places where political views match their own - https://www.npr.org/2022/02/18/1081295373/the-big-sort-americans-move-to-areas-political-alignment
4. US labor market rapidly tightening; unemployment rate drops to 3.6% - https://timesofindia.indiatimes.com/business/international-business/us-labor-market-rapidly-tightening-unemployment-rate-drops-to-3-6/articleshow/90596098.cms
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Cracker Barrel Old Country Store, Inc. SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.
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