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Cree Inc. SWOT & PESTLE Analysis

ID : 521012953| Aug 2021| 18 pages

COMPANY PROFILE -Cree Inc.

Business Sector :Electronics - Semiconductor

Operating Geography :United States, North America, Global

About Cree Inc. :

Cree Inc. is a firm known for its technology and production of wide bandgap semiconductor materials and more. It was found in 1987 by six founders namely, Neal Hunter, Thomas Coleman, John Edmond, Eric Hunter, John Palmour and Calvin Carter. The company is headquartered at Durham, North Carolina. The company’s main products are LEDs, lighting products and products used to generate power and radio frequency (RF). The company operates through two main segments. The first is known as the Wolfspeed segment. It consists of production of silicon carbide (SiC) and gallium nitride (GaN) materials which are applied to transportation, power supplies, inverters and wireless systems. The RF and power devices based on these materials are used for military communications, satellites, renewable energy generation, motor drives, etc. The second segment is the light-emitting diode (LED) segment. Its products are used for indoor and outdoor lighting purposes, large video displays, electric signs, etc. The company has a total of 5130 full and part time employees as of 2020. Cree’s lighting segment was awarded two LEDs Magazine Sapphire Awards at Strategies in Light 2020, among them was the prestigious award for Illumineer of the Year.
The company’s Unique Selling Proposition or its USP lies in its innovativeness, launching flagship products in the world, like the world's first blue LED, which enabled the development of large, full-color video screens and billboards, the world's first commercial silicon carbide wafer etc. (SiC). Cree is a powerhouse semiconductor titan, laser focused on silicon carbide and GaN technologies. Realizing the needs of our modern times, the company has made several developments in the field of technology to aid energy efficiency and make alternate sources of energy available at cheaper costs.

Cree Inc. Revenue :


USD 904 million - FY ending 31st June 2020 (y-o-y growth -16.31%)
USD 1,080 million - FY ending 31st June 2019

Competitive Analysis of Cree Inc.

SWOT
PESTLE
The SWOT analysis for Cree Inc. is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Complete vertical integration of Gallium Nitride (GaN) Radio Frequency (RF) market allows minimized net cost
2. Capacity leadership position with material substrate and facility expansion
3. Leading global Silicon Carbide (SiC) transition-based semiconductor producer
4. Strong balance sheet to support expansion
1. Operating industry is highly susceptible to fluctuations in supply chain and pricing
2. Fixed cost scaling back is highly dependent on customer demand and backlog clearing
Opportunities
Threats
1. Growing 5G adoption creates opportunity for diversified product portfolio of Cree
2. High demand SiC provides partnership opportunities with big brands
3. Sustainable E-bus public transport in Europe creates demand for Silicon carbide
4. Electronic Vehicle (EV) adoption acceleration and increased investment by original equipment manufacturer (OEMs) to increase SiC GaN demand
1. US authority sanctions and acquisition roadblocks could hinder growth plans
2. Semiconductor market environment is highly competitive and continuously evolving
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Cree Inc.

Strength

1. Complete vertical integration of Gallium Nitride (GaN) Radio Frequency (RF) market allows minimized net cost: Cree Inc. provides specialized wide bandwidth semiconductors, light-emitting diodes (LEDs), radio frequency (RF) devices, power devices, etc. These products are manufactured with the use of silicon carbide (SiC) and gallium nitride (GaN) materials. These materials help produce products used in signals, power suppliers, lights, inverters, microchips, and wireless systems. The Wolfspeed segment of the company focusing on the production of the said materials is completely vertically integrated. The product line manufacturing facility in North Carolina has been expanded to fulfill future capacity requirements and is automated to minimize net operating costs. Cree also has another facility in New York to manufacture SiC. The materials, product technology, application center, business scaling, and other related systems are fully vertically integrated at these facilities. Infineon’s RF division acquisition allowed the company to expand its production capabilities significantly.

2. Capacity leadership position with material substrate and facility expansion: Cree has expanded its silicon carbide (SiC) and gallium nitrate (GaN) facilities to meet future capacity demands. The current expansion levels with the acquisition of Infineon’s RF division make Cree a semiconductor material supplier leader. The newly opened New York SiC wafer fabrication facility is highly automated and has an efficient, scalable capacity to meet increasing demands. The existing Durham, North Carolina facility holds capacity leadership in the material substrate and episcopal expansion. Cree is set to invest $720 million in the coming years for SiC capacity expansion of 350k square feet facility. The expansions have added 30 times more capacity for SiC wafer fabrication and material production and a 25% increase in output than the previous capacity.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Osram
  • LumiLEDs
  • Epistar
  • Everlight
  • Seoul Semiconductor
  • ON Semiconductor Corp.

Major Brands :

  • Wolfspeed
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in Cree Inc. SWOT & PESTLE Analysis Report

1. Positioning Cree for Long-Term Growth – Divestiture of LED Products Business - https://investor.cree.com/static-files/465b5d48-8c3d-4dc4-a817-886a6a4e228b ,
2. FORM 10-Q (Quarterly Report) Filed 04/29/21 for the Period Ending 03/28/21 - https://seekingalpha.com/filings/pdf/14906605
3. Cree's CEO Talks About His Firm's Big 5G and Electric Car Opportunities - https://realmoney.thestreet.com/investing/technology/cree-s-ceo-on-firms-big-5g-and-electric-car-opportunities-15184166
4. Black or Green, Silicon Carbide is a Big Business Opportunity - https://www.electronicsb2b.com/eb-specials/industry-report/black-or-green-silicon-carbide-is-a-big-business-opportunity/
5. Silicon carbide for the e-bus market, an opportunity to increase EV’s efficiency. An interview with Cree - https://www.sustainable-bus.com/news/cree-silicon-carbide-for-the-e-bus-market-guy-moxey/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Cree Inc. SWOT and PESTLE Analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.

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