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Crown Holdings SWOT & PESTLE Analysis

ID : 52752553| Sep 2020| 13 pages

COMPANY PROFILE -Crown Holdings

Business Sector :Food and Beverage Packaging

Operating Geography :United States, North America, Global

About Crown Holdings :

Crown Holdings, Inc. formerly known as Crown Cork & Seal Company is an American company that designs, manufactures and sells packaged products for consumer goods. Its portfolio includes beverage, food and aerosol cans and ends, glass bottles, specialty packaging, aluminium caps and steel crowns under their brands- Liftoff, SuperEnd and Easylift. Headquartered in Yardley, Pennsylvania, employing approximately 33,000 people, they are actively involved in providing their regional expertise in over 41 countries. A significant majority of its sales come from its operations in Europe, South America and Southeast Asia. Crown Holdings Inc. was founded in 1892 by William Painter, who invented the crown cap for bottled carbonated beverages. Consequently, Crown Cork and Seal Company was established in New York City after a merger with New Process Cork Company, Crown Cork and Seal Company. In 2003, Crown reorganized as a public holding company. Statistically, it claims to manufacture one out of every five beverage cans in the world and one out of every three food cans used in North America and Europe. Crown Holdings has earned several prestigious awards to its name, predominantly the title of “Quality Excellence” at SC Johnson’s 2018 Top Supplier Awards.
Crown Holding’s unique selling proposition or USP lies in being the leading global supplier of rigid packaging products to consumer marketing companies. Its mission statement reads, “Building on a tradition of innovation, quality and cost control, we reach ever greater heights as we provide diversified packaging solutions and services to meet our customer needs.”

Crown Holdings Revenue :


US$ 11,665 million - FY ending 31st December 2019 (y-o-y growth 4.6%)
US$ 11,151 million - FY ending 31st December 2018

Competitive Analysis of Crown Holdings

SWOT
PESTLE
The SWOT analysis of Crown Holdings is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Global outreach as legacy solution of metal packaging
2. Mitigating competition through flexible and all-round solution strategy
3. Enhancing utility of metal based packaging through innovation
4. Diversified business serving broad spectrum of geographies, end markets and customer portfolio
5. Stewardship towards circularity
6. Rebranding itself through the healthy customer portfolio
7. Signode is the flagship industrial packaging brand with a 100-year history of innovation
1. Allegations of usage of banned materials in production
2. Surmounting debt weighing high on finances
Opportunities
Threats
1. Rising demand for beverage cans
2. Safe packaging on a high demand
3. Metal Packaging gaining popularity, being the most recycled material
1. Other packaging materials providing cheaper alternatives
2. Competitive business from other brands and packaging material
3. Metal Packaging gaining popularity, being the most recycled material
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Crown Holdings

Strength

1. Global outreach as legacy solution provider of metal packaging: Crown Holdings, Inc. is a premier global company of metal-based packaging solutions. The Company stands unmatched in terms of breadth and global footprint, operating with 95 manufacturing facilities in 23 countries. Unique global scale provides access to diverse markets and helps leverage R&D capabilities more effectively. It has divided its area of operations in 3 regions, namely, American Division (48 plants in 7 countries), European Division (60 plants in 22 countries) and Asia Pacific Division (28 plants in 8 countries). The American Division (revenue in 2019-$4.4 billion) consists of U.S., Brazil, Canada, the Caribbean, Colombia and Mexico. Majority of the earnings in this region comes from the beverage packaging, which generated revenue worth $ 3.4 billion in 2019 (77% of the division’s revenue). The company markets and manufactures beverage, food and aerosol cans and ends, glass bottles, specialty packaging, metal vacuum closures, steel crowns and aluminum caps. European Division (revenue in 2019-$3.6 billion) is a close 2nd largest division after the American Division. It services Europe, the Middle East and Africa. Business of beverage packaging only consists of beverage cans here, which generates more than 40% of the region’s revenue. European Division markets and manufactures beverage, food and aerosol cans and ends, promotional packaging and metal vacuum closures and caps. Asia Pacific Division consists of mainly beverage can business, withy footprints of other kinds of metal packaging. It is active in Cambodia, China, Indonesia, Malaysia, Myanmar, Singapore, Thailand and Vietnam with revenue of $1.3 billion in 2019.

2. Mitigating competition through flexible and all-round solution strategy: The company understands the dynamic perspective of consumers in product selection and has provided enough flexibility in product proposition to acquire and retain consumers. The beverage cans’ factories across the globe produce 5 different sizes of cans beginning from 5.1-ounce to 18.6-ounce, apart from the standard 10 ounce (330ml). This makes cans feasible for usage for consumers of all ages and choices. It also helps to keep a check on the industry specific volumes of beverages sold beginning from beer to juice. Apart from packaging solutions, Crown Holdings commit to provide all-round services to customers through the transit business. Transit business consists of protective solutions and automatic and semiautomatic tools and equipment required, for the completion of packaging in the factories of the consumers. ItsTransit Packaging business has been the market leader since 1913, after launching the first strap packaging products, then the first automatic strap packaging machine in 1946 and then the battery operated tools since 1995. The division is well developed as it generated revenue worth $2.4 billion in 2019 (more than 15% of the total annual revenue), and it is operational in 23 countries with 100 plants

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

  • Ball
  • Silgan Holdings
  • Sealed Air
  • Ardagh Group
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Crown Holdings Analysis Report

1. Crown Holdings Investor Day December 11, 2018 - https://crowncork.gcs-web.com/static-files/8bcb8c2e-4e47-4695-960b-8c4a8096e59a
2. PUTTING OUR VALUES TO WORK - https://crowncork.gcs-web.com/static-files/f3cb5cf2-6768-47ec-9a16-c47fa096f9d9
3. US tariffs on derivative steel, aluminium imports take effect - https://economictimes.indiatimes.com/news/international/business/us-tariffs-on-derivative- steel-aluminium-imports-take-effect/articleshow/74038597.cms?from=mdr
4. US beverage can makers seeking exemptions from aluminum tariffs - https://www.swotandpestle.com/wp-admin/post.php?post=7525&action=edit
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Crown Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Crown Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/crown-holdings/ [Accessed 29 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Crown Holdings SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

Copyright of Crown Holdings SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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