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Dabur SWOT & PESTLE Analysis

ID : 5248553| Sep 2020

COMPANY PROFILE -Dabur

Business Sector :FMCG, Food and Personal Care

Operating Geography :India, Global

About Dabur :

Dabur is one of the largest manufacturer food and personal care products in India. It specializes in Ayurvedic medicine and related products. The company was established in 1884 in Calcutta, India by Dr. S. K. Burman. It is headquartered in New Delhi, India and employees more than 6,500 people as of 2016.

Dabur Revenue :

INR 8,436 crore – FY ending Mar 2016

Competitive Analysis of Dabur

SWOT
PESTLE
The SWOT analysis for Dabur is presented below:
Strengths
Weaknesses
1. Healthy financials and strong brand
2. Investments in manufacturing and supply chain
3. Foray into ayurvedic drugs segment
4. First mover in ayurveda R&D		1. Does not have company owned outlets.
2. Dependent on distributors and retailers.
Opportunities
Threats
1. Growing acceptance of ayurvedic and natural products by Indian consumers
2. Capitalizing on the Herbal Wave in India
3. Growth in urbanization and affluent households		1. Disruptive competition from new entrants
2. Demonetization impact to prevail in Indian markets
3. Challenging environment in key markets
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Detailed SWOT Analysis of Dabur

Dabur SWOT analysis has been conducted by senior analysts from Barakaat Consulting.
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SWOT & PESTLE.com (2021). Dabur SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/dabur/ [Accessed 27 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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