Dabur SWOT and PESTLE Analysis
ID : 5248553| May 2023| 21 pages
COMPANY PROFILE -Dabur
Business Sector :FMCG, Food and Personal Care
Operating Geography :India, Asia, Global
About Dabur :
Dabur is one of the largest manufacturer food and personal care products in India. It specializes in Ayurvedic medicine and related products. The company was established in 1884 in Calcutta, India by Dr. S. K. Burman. It is headquartered in New Delhi, India. With revenues of over Rs. 10,800 crore and a market capitalization of over Rs. 100,000 crore, Dabur India Limited is the fourth-largest FMCG company in India. Dabur is now the most reputable brand in India and the largest Ayurvedic and Natural Health Care Company in the world, with a portfolio of over 250 Herbal/Ayurvedic products, due to its legacy of quality and experience spanning over 138 years. Dabur currently operates in important consumer product categories like foods, health care, home care, skin care, and oral care. Dabur's products are currently sold in more than 120 countries around the world and have a significant presence in international markets. In the Middle East, SAARC nations, Africa, the US, Europe, and Russia, its brands enjoy enormous popularity. The Institute of Company Secretaries of India presented Dabur with "The ICSI National Award for Excellence in Corporate Governance" in the Best Governed Companies category (ICSI). Dabur becomes first Indian ‘Plastic Waste Neutral’ FMCG Company in 2022.
The USP of Dabur lies in it being the largest ayurvedic and natural health care company in the world. Dabur’s mission statement reads, “Ghar Ghar Ayurveda - Contemporise Ayurveda and make it relevant for the new generation” with a vision “Dedicated to the Health & Well-Being of every Household”.
Dabur Revenue :
INR 9,562 crores - FY ending March 31st, 2021 (y-o-y growth of 10%)
INR 8,704 crores - FY ending March 31st, 2020
Competitive Analysis of Dabur
SWOT
PESTLE
The SWOT analysis for Dabur is presented below:
| 1. Leading and power brands 2. Strong and efficient R&D facilities 3. Healthy financials with strong growth in segments 4. Continue investments on manufacturing 5. Successful and socially-driven campaigns 6. High quality patent portfolio | 1. High availability of counterfeit products |
| 1. Change in consumer preference towards e-commerce due to Covid-19 2. Growth in demand for healthcare products 3. Growth in urbanization and percentage of affluent households | 1. Recent ad campaigns sparked controversy 2. Potential threat of cyber-attacks 3. Highly competitive industry |
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Detailed SWOT Analysis of Dabur
Strength
1. Leading the industry with power brands: One of India's top FMCG firms is Dabur India Ltd. Dabur is currently the most reputable brand in India and the biggest Ayurvedic and Natural Health Care Company in the world, having built its reputation on quality and experience over the course of 137 years. Nine Power Brands make up Dabur's FMCG portfolio: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, and Dabur Lal Tail in the Healthcare sector; Dabur Amla, Dabur Red Paste, and Vatika in the Personal care sector; and Réal in the Foods sector. Dabur has been making disproportionate investments in these brands as part of its Power Brand strategy in order to increase their visibility, distribution, and the rate of innovation through the introduction of new products, variants, and formats. This approach has been very successful, as the Power Brands have reported stronger growth even during difficult times. 2. Strong and efficient R&D facilities: Dabur elicits strong feelings of trust in the minds of its customers. Its strong in-house research department takes a 'bush-to-brand' approach. They have an in-house nursery where they grow several rare herbs that are used in various products. This in-depth knowledge of nature and natural ingredients is one of Dabur's major competitive advantages. Some of the popular Ayurvedic products and medicines under the Dabur umbrella contain a number of rare medicinal herbs. Dabur has been conducting Gene Mapping of these rare herbs at its R&D Centre to ensure a continuous supply of quality plantation material. In India and Nepal, Dabur runs fully automated greenhouses where these saplings are grown in a climate-controlled environment. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.Weakness
This section is available only in the 'Complete Report' on purchase.Opportunity
This section is available only in the 'Complete Report' on purchase.Threat
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Dabur SWOT & PESTLE Analysis Report
1. Annual Report - https://www.dabur.com/img/upload-files/142394-Dabur-IR-2020-21.pdf
2. Dabur withdraws ad on Karwachauth, tenders unconditionally apology - https://www.business-standard.com/article/current-affairs/dabur-withdraws-ad-on-karwachauth-tenders-unconditionally-apology-121102600886_1.html
3. Inflation remains a big concern going forward, says Dabur India CEO Mohit Malhotra - https://www.moneycontrol.com/news/business/earnings/inflation-remains-a-big-concern-going-forward-dabur-india-ceo-mohit-malhotra-7670211.html
4. Number of households by gross annual income brackets across India in 2010 and 2016, with a forecast for 2025 - https://www.statista.com/statistics/482584/india-households-by-annual-income/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Dabur SWOT and PESTLE Analysis
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