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Daikin Industries SWOT & PESTLE Analysis

ID : 52528153| Sep 2020| 15 pages

COMPANY PROFILE -Daikin Industries

Business Sector :Heating, Ventilating and air conditioning

Operating Geography :Japan, Asia, Global

About Daikin Industries :

Daikin Industries was founded in the year 1924. It has established itself as a leader in manufacturing and sales of air conditioning equipment. It leads the air conditioning industry in 3 cutting edge technologies employed in heat pump, in inverter and in refrigerant control. It has over 90 production bases in different parts of the world to cater to changing customer needs. It maintains its sales and operations in more than 150 countries. As per 2018 records, Daikin Industries has 70,263 employees in its payroll.
Daikin Industries Vision is to “Come first in customers’ mind as the most trusted air-conditioner brand.”
Its Mission is “To contribute to the society by providing the most advanced air-conditioning solutions, to ensure continuous customer satisfaction and to establish Daikin Brand as a brand of trust and confidence, which our customers and dealers believe in.”

Daikin Industries Revenue :


¥ 2,290,561 million (FY ended 31st March 2018)
¥ 2,043,969 million (FY ended 31st March 2017)

Competitive Analysis of Daikin Industries

SWOT
PESTLE
The SWOT analysis of Daikin Industries is presented below:
Strengths
Weaknesses
1. Strong production channel at 90 different locations across the world
2. Strong sales and distribution network in over 150 countries
3. Only company engaged in developing, producing and selling both air conditioning equipment and refrigerants
4. Cutting edge technologies in heat pump, inverter and refrigerant control
1. Less brand recognition in other segments such as purifiers.
Opportunities
Threats
1. Sales expansion opportunities for refrigerant R32
2. High growth opportunities in Asia-Pacific and African region
3. Opportunities in use of emerging technologies such as IoT and AI
4. Refrigerant Market expanding and expected to grow at CAGR 5.3%.
1. New regulations are expected to come in place for controlling CO2 emissions
2. Changing inter-country relationships: a great threat for diversified operations.
3. Competitors engaged in creating market disruption technologies and products
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Detailed SWOT Analysis of Daikin Industries

 

Strength

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Weakness

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Opportunity

1. Sales expansion opportunities for refrigerant R32: There are opportunities in the sales expansion of its refrigerant R32 as it is optimal for both domestic and commercial usage. R32 because of having a lower global warming impact has a great potential as a refrigerant in air conditioning units. Even there are further chances of improving the refrigerant so as to reduce the global warming impact further. Daikin has released the world's first air conditioner that makes use of R32 refrigerant in the year 2012. Till June 2018, it has extended its sales to over 50 countries and its R32 air conditioning units exceeded the sales of 15 million units. As the business in China, Europe, Asia/ Oceania has increased by more than 100% year on year, there are sales expansion opportunities for R32 further. There is also a scope of increasing investment on marketing R32 refrigerant so as to increase its sales further.

2. High growth opportunities in Asia-Pacific and African region: There are opportunities for growth in Asia-Pacific region because of developmental changes and rising standard of living of people. Market is projected to grow at a CAGR of 11.8% by 2023. There is a rapid infrastructure developmental changes in Asian-Pacific region, rising standard of living. Simultaneously by improving dealers networking and strengthening the service structure, growth can be achieved in the Asian region. Sales in Asia / Oceania have grown by 114% year on year. Key Markets include India, Vietnam, Thailand and Australia. The company is also aiming for strengthening its production capacity in Asia, expanding its sales network and service system by acquiring other companies. Daikin is aiming to increase its sales in Middle East and Africa from ¥ 66 billion to ¥ 90 billion by the year 2020. The company has been able to apply different strategies for different regions. For Europe and China, it has targeted the high end customers but in Asia, it followed a strategy to cater to large volume of customers.

3. Opportunities in use of emerging technologies such as IoT and AI: New Technologies such as AI and Internet of things (IoT) are acquired to strengthen the production capacity in the United States and Asia. There is a rapid pace with which companies are adapting emerging technologies. It has become a differentiating factor. Changing customer needs with use of emerging technologies e.g. inverter fitted air conditioning, air purification technologies used in advanced air conditioners. There can be a use of IoT sensors to gather data around room conditions and that data would be analysed through AI analytics engine and signals are delivered to thermostat to control the HVAC unit. The use of AI and IoT will improve the comfort of the customers and will improve automation of HVAC units. It will need the use of smart thermostats and powerful algorithms that can analyse the customer data, process it and produce command in no time. 4. Refrigerant Market expanding and expected to grow around 5% CAGR: Refrigerant market is going to expand at a CAGR of 5.3% with a 2025 target of reaching USD 30.37 billion. There is a huge scope of developing eco-friendly alternatives keeping in mind the changing environmental policies so as to prevent ozone depletion and reduce greenhouse gases emissions. There are stringent regulations imposed in European Union, Japan, China and U.S. This has impacted the customer preference towards hydrocarbons and inorganic substitutes. Inorganic substitutes are segmented as second largest in terms of revenue. Because of their thermal efficiency, they have also penetrated into industrial segment. There are factors like lower cost, easier availability and eco-friendly nature that boosts its demand in industrial areas. The hydrocarbon refrigerant segment is also expected to witness a CAGR of 6.2% till the year 2025.

Threat

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Major Competitors :

Key Business Segments / Diversification :

Daikin Industries
Air-Conditioning Commercial Refrigeration Oil Hydraulics
Heating/Water Heater Chemicals Defense
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Daikin Industries SWOT and PESTLE analysis has been conducted by Saurav Gera and reviewed by senior analysts from Barakaat Consulting.

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