COMPANY PROFILE -Daimler
Business Sector :Automotive
Operating Geography :Germany, Europe, Global
About Daimler :
Daimler is a German multinational automotive engineering company. It has its headquarters located in Stuttgart, Baden-Württemberg, Germany. The company was founded by Gottlieb Daimler and Carl Benz in 1886. The founders of Daimler are notable as they are the inventors of the automobile and the pioneers of automotive engineering. Daimler is one of the biggest developers and producers of premium cars as well as the world's biggest manufacturer of commercial vehicles like trucks and vans. The biggest segments of the company are Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses and Daimler Financial Services.
The Daimler Trucks family encompasses six strong brands: Mercedes-Benz Trucks, Freightliner Trucks, Western Star, FUSO Trucks, BharatBenz Trucks and Thomas Built Buses. We offer pioneering technologies and tailor-made products for various applications worldwide with a complete range of services. The company is thus able to provide financing, leasing, fleet management, insurance and innovative mobility services. The company has a global reach with production facilities in over 20 countries and over 8,500 sales centers spread out across the globe. In 2019, Daimler ranked #18 on the Fortune 500 top 100 companies list.
Gottlieb Daimler’s slogan “Das Beste oder nichts” or “The Best or Nothing” is used by Mercedes Benz even today. Daimler’s vision statement reads ““At Daimler we are committed to excellence. To facilitate, enable and sustain this commitment, we want to create and live a culture of excellence. This culture is characterized by values the board of management discussed and agreed upon: Passion, Respect, Integrity and Discipline.” Daimler’s mission is “to shape the future of mobility in a safe and sustainable manner.” Daimler has an employee strength of more than 298,000 people as per early 2020 records.
Daimler Revenue :
€172,745 million – FY ending 31st December 2019 (y-o-y growth of +3%)
€167,362 million – FY ending 31st December 2018
Competitive Analysis of Daimler
The SWOT analysis for Daimler is presented below in a matrix followed by detailed analysis
| Strengths | Weaknesses |
1. One of the world’s most successful automotive companies
2. High investment in research and development
3. Innovation is a core value at Daimler
4. Strong brand equity and value globally
5. Focused sustainable solutions for individual mobility and future transportation
| 1. Investigation into process of certifying exhaust emissions |
| Opportunities | Threats |
1. Growth in hybrid and electric vehicles segment
2. Higher market share in Asian region
3. Promoting and developing autonomous driving cars through collaborations
4. Autonomous tracks opening up a promising business model for freight and automobile companies
| 1. NAFTA restructuring under President Donald Trump administration
2. Impact of Brexit on European automobile manufacturers and Daimler
3. Impact of Covid-19 outbreak on sales and production
|
On purchase the Daimler SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed SWOT Analysis of Daimler
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1.Growth in hybrid and electric vehicles segment: McKinsey in its 2018 report has given a ballpark figure of 120 million electric vehicle units on road by 2030. The rise in the number is apparently due to the increasing environmental concerns and health Hazards. Further hybrid vehicle market is expected to be in excess of 7 million units by 2025. Through its three-lane drive system strategy, involving electric vehicles, hybrid models, and combustion engines, Daimler is strategizing itself to meet the market demand. The new EQ technology and product brand are supplementing Daimler's transit toward electrification. Besides the production of a modular family of vehicles, Daimler will be developing a comprehensive ecosystem that encompasses the required charging infrastructure
2. Higher market share in Asian region: Indian truck market had suffered a slump in 2014, but now with so many Government initiatives towards manufacturing, demand for truck and transportation is going to go up and Daimler should look for a double-digit market share in the next five years. In case of LUVs and passenger vehicles, China and India have a high growth potential in the automobile industry. A small segment of a middle class with high growth rate is reliant on rapid economic growth for wealth gathering which leads to luxury expenditures like automobiles.
3. Promoting and developing autonomous driving cars through collaborations: Taxi aggregation apps like Moovel, car2go, have been relatively a success according to Daimler. Daimler’s association with Uber has brought the best of both worlds. Uber, a technological platform company and Daimler, an automobile manufacturing company can bring the expertise from both the areas and develop a system which could be the market leader in the coming years. With the launch of the pilot project for an app-based ride-hailing service using automated Mercedes-Benz S-Class in Silicon Valley city of San José, the amalgamation of Bosch and Mercedes-Benz, aimed at developing urban automated driving, inscribed a new growth phase in 2019.
The remaining section under "Opportunities" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE/PESTEL analysis of Daimler is presented below in a nutshell followed by detailed analysis
| Political | Economical |
| 1. Political uncertainty across Europe, Middle East and African (EMEA), and Latin American markets | 1. Growth pressure in emerging markets
2. Volatile currency movements to impact bottom-line
|
| Social | Technological |
| 1. Consumer preference of environmentally friendly mobility solutions | 1. Innovation in mobility with fuel-cell/battery powertrain
2. First automotive manufacturer to use innovative address system
3. Digital products and services becoming a central interface in automobiles
|
| Legal | Environmental |
1. Investigations and lawsuits regarding emission standards
2. Evolving and varying regulations regarding autonomous vehicles
3. Regulations such as access restrictions in cities expected to drive electrification of trucks and buses
| 1. Greenhouse gas emissions due to automobiles
2. Responsibility of combating climate change on commercial truck manufacturers
3. Working towards sustainable manufacturing operations
|
On purchase the Daimler SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of Daimler
Political
1. Political uncertainty across Europe, Middle East and African (EMEA), and Latin American markets: Europe, Middle East and Africa (EMEA) are a major market for Daimler. Europe has faced political turmoil after exit of Britain from EU and many other states are facing impending elections. Bruit will result in changing of sourcing patterns and has caused significant volatility in GBP. Catalonia has also voted for independence from Spain. Middle East and African countries have also been impacted by civilian unrest and terrorism impacting business. The blockade of Qatar by other GCC nations and the Iran-Saudi tensions also impacts the political complexity in the region. In the Latin American markets such as Brazil, Venezuela and Argentina political uncertainty have been exacerbated by corruption and economic woes. These developments will impact Daimler’s sales in these major markets.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Greenhouse gas emissions due to automobiles: There has been growing attention towards cutting down of greenhouse gas emissions and carbon footprint. There has been rising pressure towards development of cleaner fuel technologies like Euro 6 standards, alternate sources of energy like solar power energy. Pressure is also building on automobile manufacturers to improve powertrain technologies, exhaust treatment processes and better combustion technologies. Thus, it is imperative that automakers like Daimler focus more on electric and hybrid vehicle technologies. The company in this regard has committed investments approximately E10 billion to expand its fleet of electric vehicles till 2025.
The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.
On purchase the Daimler SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Daimler:
-
| Daimler Porter's Five Forces Analysis |
|
-
-
| Daimler Value Chain Analysis |
|
-
| Daimler Covid-19 Impact Analysis |
|
-
-
| Daimler Segmentation, Targeting and Positioning (STP) Analysis |
|
-
| Daimler Ansoff Matrix Analysis |
|
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
BCG Analysis Report
This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Digital Marketing and Social Media Strategy Analysis Report
This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Segmentation, Targeting and Positioning (STP) Analysis Report
This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Ansoff Matrix Analysis Report
This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Check Out Analysis of Other Relevant Companies
References used in Daimler SWOT & PESTLE Analysis Report
1. Daimler Annual Report 2019 - https://www.daimler.com/documents/investors/reports/annual-report/daimler/daimler-ir-annual-report-2019-incl-combined-management-report-daimler-ag.pdf
2. Daimler Annual Report 2018 - https://www.daimler.com/documents/investors/reports/annual-report/daimler/daimler-ir-annual-report-2018.pdf
3. Daimler Q1 Revenue Report 2019 - https://www.daimler.com/documents/investors/news/capital-market-releases/daimler-mercedes-benz-ir-release-en-20190426.pdf
4. Daimler About the company - https://www.daimler.com/investors/about-us/
5. Daimler Company Profile - https://www.reuters.com/finance/stocks/company-profile/DAIGn.DE
The detailed complete set of references are available on request in the 'Complete report' on purchase.
How to Reference This Page?
You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.
Daimler SWOT and PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2025). Daimler SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/daimler/ [Accessed 23 Jan, 2025].
In-text: (SWOT & PESTLE.com, 2025)
Copyrights and Disclaimer
Daimler SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
Copyright of Daimler SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
Safe and secure payments
