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Dairy Farmers of America SWOT & PESTLE Analysis

ID : 52865353| Mar 2021| 20 pages

COMPANY PROFILE -Dairy Farmers of America

Business Sector :Dairy

Operating Geography :United Sates, North America

About Dairy Farmers of America :

The Dairy Farmers of America is a dairy cooperative which is one of the biggest in the world. The company has over 14,500 dairy farmers as members, spread out across 48 states of the USA. The headquarters of the company is located in Kansas City, Kansas, USA. Founded in 1998, the company today represents over 22% of the total raw milk production of the US. It was initially formed through the merger of four dairy cooperatives: the Southern region of Associated Milk Producers Inc.; Mid-America Dairymen Inc.; Milk Marketing Inc.; and Western Dairymen Cooperative Inc. and were later joined by an additional five cooperatives. The company employs around 8500 employees as per 2020 records.
The company produces and manufactures milk, ice cream, butter, frozen yogurt, cream, cheese as well as a number of other dairy products. The mission statement of DFA reads, “Deliver Value to Our Family Farm-Owners as a Global Dairy Cooperative”. The vision statement of DFA reads, “Enriching Communities and Consumers' Lives through All the Possibilities of Dairy”. The USP of the company lies in the fact that it is a cooperative which ensures that all products manufactured are locally sourced and fresh at all times. The company has achieved an international reach while remaining local.

Dairy Farmers of America Revenue :


USD 112,686 mn – FY ending December 31, 2020 (YoY growth negative 11%)
USD 127,746 mn – FY ending December 31, 2019

Competitive Analysis of Dairy Farmers of America

SWOT
PESTLE

The SWOT analysis for Dairy Farmers of America is presented below in a matrix followed by the detailed analysis report

Strengths
Weaknesses
1. Cooperative structure giving a sense of collective ownership
2. Network of over 13,000 family farms, sourcing milk
3. Extensive supply chain and distribution capabilities
4. Root for inclusion and implementation of sustainability initiatives
1. Acquisition of Dean foods has led to the downgrade of its ratings outlook
2. Exposure to price volatility of fluid milk in the long term
3. Reliance on subsidies and government support for inputs such as cattle feed
4. Short shelf life of milk and several milk products, which are the core products of the company
Opportunities
Threats
1.Multiply synergies with the acquisition of Dean Foods
2. Diversification into milk product related verticals like cheeses with are value added
3. Leveraging the farmer owned brand image to better market their products
4. Foray into emerging markets with milk and milk products exports
1. Exposure to political pressures given that dairy is related to the crucial farm welfare sector
2. Threat from plant-based alternatives to milk, like soy and other plant-based milks
3. Very high seasonality in demand of profitable milk products
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Dairy Farmers of America

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

1. Exposure to political pressures given that dairy is related to the crucial farm welfare sector: Given the fact that the members of the DFA are a set of more than 13,000 dairy farmers spread across the country and especially in the milk producing states, it is logical that the company and its members would be an influential vote bank for the federal and state governments. This notion is reinforced by the fact that the DFA has a PAC of its own that funds election races. All of this brings with it a certain degree of volatility and dependence on federal state governments to ensure stable and uninterrupted supply and processing of milk for the company. This also results in volatility in the prices of raw milk that the company faces at its input side, all of which pose a threat to their long term profitability. This reliance on political patronage for both stability of its supply and the subsidies and price support it receives for most of the dairy farm inputs including cattle feed and supplements, is a major threat to the dairy industry as a whole, and DFA in particular. In the light of the recent acquisition of more than 44 of Dean Food’s company’s milk processing units, the DFA is now more invested than ever in the liquid milk processing business line.

2. Threat from plant-based alternatives to milk, like soy and other plant-based milks: In the recent decades, the United States has seen a growing trend of both the emergence and social acceptance of plant-based alternatives to traditional liquid milk. These products include Soy milk, milk made from the extracts of various nuts, among others. Several social factors have been in play that has led to this shift in tastes and demand by the American customers. The rise of veganism, that shuns all animal based dairy products, is a significant threat to the dairy industry. The threats from both, the change of popular culture and the rise of plant based milk alternatives are a double edged sword, that can potentially hurt the demand for the products of the DFA. The core assets of DFA lie in the milk processing and procurement business, exposing the company to the vagaries of milk price volatility and milk demand volatility.

The remaining section under "Threats"is available only in the 'Complete Report' on purchase.

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References used in Dairy Farmers of America SWOT & PESTLE Analysis Report

1. Dairy Farmers of America Annual Report 2020 - https://dfmc.org.au/wp-content/uploads/DFMC_MV013-Annual-Report-2020_V6-FA-Low-Res-Single.pdf
2. Dairy Farmers of America Annual Report 2019 - https://dfmc.org.au/wp-content/uploads/DFMC-Annual-Report-2019.pdf
3. Dairy Farmers of America Annual Report 2018 - https://dfmc.org.au/wp-content/uploads/DFMC_MV008-Annual-Report-2018_V7-FA-Screen.pdf
4. Dairy Farmers of America Sustainability Report 2020 - https://issuu.com/dairyfarmersofamerica/docs/sustbk1901_ssr_pages_fnl
5. Dairy Farmers of America Company Profile - https://www.dnb.com/business-directory/company-profiles.dairy_farmers_of_america_inc.f3537b9579fce8f2486a713a7d21c229.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Dairy Farmers of America SWOT and PESTLE Analysis has been conducted by Abhishek Gurajala and reviewed by senior analysts from Barakaat Consulting.

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